Katie Smith Hallam Email & Phone Number

California, United States

San Mateo, California, Us

Strategic advisor to Helix's 10+ health system partners, helping them launch and evolve recruitment efforts for each of their 100,000 participant population genomics programs. Ultimately, enabling trailblazing health systems to make an unprecedented difference in precision healthcare through helping individuals better understand their risk for common cancers and heart disease, all while supporting genomic research for future generations.Key areas of focus include:• Guiding the development of each health system partner's strategic outreach plan for their participant recruitment, by maintaining and presenting a comprehensive enrollment toolkit (inclusive of strategic phases, audiences, timelines, tactics, metrics tracking, and IRB submissions).• Acting as the conduit of best practices across a network of 10+ health systems to help consolidate and translate ongoing shared learnings into collaborative progress (via market-research informed messaging, quarterly roundtables, an annual partner summit, and recurring meeting discussions).• Collaborating with user research teams to build protocols and gather qualitative and quantitative learnings that fuel data-driven best practices. • Initiating all recruitment marketing messaging and content, starting with scalable and adaptable white label collateral and customizing for specific audience cohorts. • Building and implementing the C.A.R.E initiative (Cultural Awareness and Recruitment Engagement) to ensure programs are proactively thinking about care gaps, representation, social determinants of health, mistrust and distrust surrounding genetic research, and how to authentically engage with their underrepresented communities.• Building and implementing H.I.T.S (Humanizing Impact Through Storytelling) to help health systems identify, bring to life and share meaningful stories/testimonials, representative of the diverse communities they serve.

San Mateo, California, Us

• Leading organizational positioning, messaging and strategic GTM development for establishing Helix as the scalable solution for population health, further enabling communities to benefit from the power of genomics• Supporting our health system partners with their population health program recruitment ideation• Guiding B2B2C product marketing efforts with all of our incredible partners, including Mayo Clinic, PerkinElmer and National Geographic, to educate consumers on the democratization of DNA-powered insights • Ongoing partner relationship nurturing and project management – combining organizational skills with progress tracking tools and utilizing clear communication for optimization of shared learnings• Specialized focus and impact-driven passion for managing the launch and continued success for all population health programs and marketplace products, including life-saving risk assessment for Alzheimer's, heart disease, cancer, carrier screening, and more• Specifically supporting health system partners with how to translate their very technical vision into approachable, digestible and actionable participant insights• Collaborating with partners on multi-touch program launches, including collateral and registration page development, message and value proposition, timeline management, branding consistency, co-marketing negotiations, and participant journey testing• Acting as the internal cross-functional conduit and alliance conductor between Helix Marketing, Partnerships, Product, Design, Clinical Affairs, Legal, and the Leadership team to deliver results• Successfully supported the 2017 launch of 20 products in 6 categories from 12 partners in one day, as part of the first online consumer marketplace launch for DNA-powered products on Helix.com

San Mateo, California, Us

New Berlin, Wi, Us

GMR Marketing is an experiential marketing and partner sponsorship management agency that connects brands with consumer passions. • Strategic experiential marketing planner for a variety of global partnerships and sponsorships • Engaging and innovative relationship liaison between clients, vendors, creative and digital departments, ensuring efficient communication and timely deliverables• Negotiated over 10 national and global SOWs, resulting in the management of multi-million dollar programs• Executed a General Electric TOP sponsor program surrounding the first Olympic Games in South America; the Rio 2016 Olympic Games. Prime responsibilities included overseeing communication strategy, onsite guest experience, and brand legacy community impact storytelling for a multi-wave, full service sponsorship activation. Expanded legacy storytelling and sustainable community impact via exposure to General Electric’s first research center in Latin America.• Clients managed include General Electric (Rio 2016 Olympic Games), Fitbit (L.A. Marathon) the National Football League (2014 Super Bowl), The Hartford (2014 International Paralympic Committee Alpine World Cup), CBS Television Stations (2014 Final Four), Gillette (2014 FIFA World Cup), Adobe (2013 Super Bowl), Univision (2013 FIFA Confederations Cup), Charles Schwab (The 34th America’s Cup)• Originally at SportsMark Management Group, which merged with GMR Marketing in January, 2014

Auburn Hills, Mi, Us

GPJ is a marketing agency with over a century worth of experience bringing brand stories to life in innovative ways.• Acted as the Account Management lead in the San Francisco office, managing experiential programs for a variety of clients, from global Fortune 100 companies to local start-up tech companies (including Siemens, Salesforce.com and Speck Products)• Touched all points of planning a “Feel/Think/Know/Do” experiential campaign for a client; from RFP responses, to objectives discovery, creative strategy, production and successful on-site activation• Acted as the main point person between the client and Project: Worldwide sister agencies

Barcelona, Es

ACEA was the first ever organizing body for the third largest international sporting event.• Acted as the communication glue between Marketing and all other ACEA departments• Combined innovative storytelling with technological advancements to disrupt stereotypes and transform a previously elitist sport into an action packed community spectator experience• Worked with various agencies to develop viral awareness campaigns, Live Site events and creative plans • Oversaw design needs and strategy meetings for partnership and sponsor presentations

Los Angeles, Ca, Us

Cedars-Sinai is a leading non-profit academic healthcare organization in Los Angeles.• Conducted all aspects of one of the largest medical center fundraisers in the country, which brings together 100 of the nation’s top athletes with 1,800 prominent members of the financial, entertainment, sports, legal and corporate communities from Los Angeles and New York• Maintained and created sponsor relations to help raise over $1 million annually for the world renowned Medical Genetics Institute at one of the largest medical centers in the United States, Cedars-Sinai Medical Center. Such sponsors included Sprint, American Airlines, Sport Chalet, and countless national financial firms.• Lead and motivated a team of 70 influential Los Angeles executives on multiple volunteer committees to help facilitate table sales, auction donations, as well as all forms of sponsorships and contributions• Organized budgets, contracts, timelines, solicitations, vendors and all production details• Volunteered weekly for 3 years in the Cedars-Sinai Emergency Room to further support the Medical Center

Culver City, Ca, Us

• Helped plan and execute movie premieres and events for Sony Pictures Entertainment & Columbia Pictures.

• Los Angeles Sports & Entertainment Commission, Special Events• ABC KGO-TV Channel, Public Affairs