Katie Soo

Katie Soo Email and Phone Number

Advisor to CEO @ Saga.xyz
Los Angeles, CA, US
Katie Soo's Location
Los Angeles, California, United States, United States
About Katie Soo

Katie is an award-winning CMO known for leading category disruption and growth transformations across public and private companies — specializing in making things that don’t exist yet, exist. Over the last decade plus of her storied career, Katie has led global teams from early stage to 200+ to launch some of the most iconic brands of our time, from the early unicorn Dollar Shave Club, to the entertainment titans Warner Bros, DC Universe, and HBO Max… she has been a force in shaping how tech and media companies operate today. Katie currently advises CEOs and Founders, helping pioneer the next generation of new technology companies where great storytelling and product innovation converge.She is a rare multi-disciplinary builder with proven success in building and launching large-scale, disruptive business models and brands. Seasoned at leveraging data science to power brand, content, and growth efforts — architecting new business models to effectively track and predict consumer behavior, driving new growth and expansion initiatives. Katie has an innate ability to break trends and forge new partnerships, helping brands increase cultural relevancy and purchase consideration. Well-versed at category design, combining both art and science to evolve media and tech companies through digital transformations and M&A strategies. Seasoned at launching global live experiences and immersive campaigns, driving brand favorability and revenue capabilities in crowded sectors. Work has been recognized by: Rolling Stone, TIME, Forbes, Ad Age, AdWeek, Fast Company, TechCrunch, WSJ, HuffPo, USA Today, NPR, etc.Awards include: Ad Age 40 Under 40, Digiday, Business Insider’s CMOs to Watch, Shorty Awards, Promax, Goldhouse A100 List, The Innovation 50, etc.• Member, Committee 100• Trustee, Asia Society Global Board• Chairman of the Board, Asia Society SoCal• Vox Media, Brand Council Advisor• Senior Advisor, Newbury Street (NASDAQ: NBST)• CSU Entertainment Alliance Advisory Board• Co-Chair, AWE: Asian Women Empowered Let’s talk about: CEO & Founder Advisory, Public and Private Board roles, Brand & Creative Storytelling, Portfolio Development, COO & General Management, B2B Product & Partner Marketing, Product Management & UX Development, AI Content Development, Growth & Revenue, P&L Management, FP&A & Corporate Strategy, Category Disruption, Business Transformation & Exit Readiness, Originals & Content Marketing, Media Strategy & Performance, OTT AVOD FAST Streaming Media & Subscriptions Services, DTC & Retail Ecommerce, Entertainment & Music Tech

Katie Soo's Current Company Details
Saga.xyz

Saga.Xyz

View
Advisor to CEO
Los Angeles, CA, US
Website:
saga.xyz/#
Employees:
17
Katie Soo Work Experience Details
  • Saga.Xyz
    Advisor To Ceo
    Saga.Xyz
    Los Angeles, Ca, Us
  • Dice
    Chief Operating Officer And Managing Director
    Dice
    Los Angeles, Ca, Us
  • Dice
    Chief Operating Officer
    Dice Apr 2024 - Present
    London, England, Gb
    Chief Operating Officer (Apr 2024-present): Managing Director of DICE leading Global Operations, Commercial Revenue and Growth, Content and Sales, PR and Marketing, Finance and Corporate Strategy, People and Organizational Development.
  • Dice
    Chief Business Officer
    Dice Feb 2023 - Aug 2024
    London, England, Gb
    Chief Business Officer (2023-2024): A combined function of Chief Marketing Officer and Chief Commercial Officer role, leading global teams and P&L management across Brand, Consumer Marketing & Social, PR & Internal Communications, B2B & Partner Marketing, Growth & Lifecycle Marketing, Consumer Research & Insights, Creative Studio, Commercial Partnerships, Commerce, and new growth initiatives.
  • Asia Society
    Trustee, Asia Society Global Board Of Trustees
    Asia Society Apr 2021 - Present
    New York, New York, Us
  • Academy Of Television Arts & Sciences
    Active Voting Member, Television Executives
    Academy Of Television Arts & Sciences Mar 2016 - Present
    North Hollywood, Ca, Us
  • The California State University
    Advisory Board Member, The Csu Entertainment Alliance
    The California State University Nov 2018 - Present
    Long Beach, Ca, Us
  • Committee Of 100
    Member
    Committee Of 100 Apr 2024 - Present
    New York, Ny, Us
  • Asia Society Southern California
    Chairman Of The Board
    Asia Society Southern California Apr 2018 - Present
    Los Angeles, California, Us
    Asia Society is dedicated to strengthening partnerships among peoples, leaders, and institutions of Asia and the United States in a global context. The Asia Society’s purpose is to navigate shared futures for Asia and the world across policy, arts and culture, education, sustainability, business, and technology.CHAIRMAN, Asia Society Southern California Board: December 2021 to presentCO-CHAIR, Asia Society Southern California of Board: November 2020 to December 2021CO-CHAIR, AWE: Asian Women EmpoweredMay 2020 to Present CO-CHAIR, Programming Committee: April 2018 to November 2020Joined Board: 2018
  • Vox Media, Llc.
    Brand Council Member
    Vox Media, Llc. Jul 2020 - Present
    Washington, Dc, Us
  • Saga.Xyz
    Advisor To Ceo
    Saga.Xyz Apr 2022 - Present
  • Oura
    Advisor | Investor
    Oura 2018 - Present
    Oulu, Northern Ostrobothnia, Fi
  • Mini Studio Ai
    Advisor To Founders
    Mini Studio Ai Nov 2023 - Present
    New York, Ny, Us
  • Newbury Street Acquisition Corporation
    Senior Advisor
    Newbury Street Acquisition Corporation Mar 2021 - Present
  • 101 Cider House
    Advisor | Investor
    101 Cider House Dec 2020 - Present
    Los Angeles, California, Us
  • Bottomless
    Investor | Advisor
    Bottomless Apr 2019 - Present
    Seattle, Washington, Us
  • Neuro
    Advisor | Investor
    Neuro 2018 - Present
    Los Angeles, California, Us
  • Chief
    Member
    Chief Feb 2021 - Jul 2024
    New York, Ny, Us
  • Kiwico, Inc.
    Chief Marketing Officer | Advisor
    Kiwico, Inc. Jul 2021 - Mar 2023
    Mountain View, Ca, Us
    Oversee global Growth, Brand and PR, Creative Studios, Media and Acquisition, Campaign Planning and Social, and Product Marketing in 40+ countries.
  • Pinterest
    Partner Advisory Board Member
    Pinterest Jun 2020 - Jul 2021
    San Francisco, California, Us
  • Hbo
    Senior Vice President, Head Of Growth Marketing, Hbo Max
    Hbo Oct 2018 - Jul 2021
    New York, Ny, Us
    Oversee Consumer Marketing for HBO Max which spans across Brand, Originals & Growth Media, Subscriber Acquisition & Lifecycle, Retention & Engagement, Campaign Strategy & Management, Social Media & Audience Development, Editorial Strategy & On-Channel Marketing, Partner Marketing (Roku, Amazon, etc.), Dotcom, Full Stack Design & Creative, Marketing Analytics, and Growth Strategy & Performance Insights. Responsible for the end-to-end customer journey, curation of app, and leading a 170+ marketing org with a $1B+ P&L.First member of core team tasked with building key disciplines from the ground up. Core focus was digital transformation and change management across growth, creative, audience, storytelling, and technology initiatives.
  • Amplify.La
    Mentor
    Amplify.La Jun 2017 - Jul 2021
    Los Angeles, California, Us
  • Warner Bros. Entertainment
    Svp, Head Of Marketing At Warner Bros. Digital Networks
    Warner Bros. Entertainment Apr 2017 - Mar 2020
    Burbank, Ca, Us
    Oversee Brand + Consumer Marketing, Subscriber Marketing + Growth, Business Intelligence, PR and Experiential Events across a global portfolio of DTC brands. Includes building new digital products, OTT streaming, short-form production, gaming and tech companies such as DC Universe, Uninterrupted, Ellen Digital Ventures and Stage 13.Focus on digital transformation across brand strategy, product experience, audience development and revenue generation.
  • Dc Comics
    Head Of Marketing, Dc Universe
    Dc Comics Apr 2017 - Mar 2019
    Burbank, California, Us
    Oversee marketing of service across brand, growth, digital, experiential events and originals.
  • Fullscreen
    Vp, Head Of Consumer Marketing
    Fullscreen May 2016 - Apr 2017
    Playa Vista, California, Us
    Lead Originals + Content Marketing, Social Media, Subscriber Acquisition, Engagement and Retention, PR, and Consumer Brand verticals for Fullscreen.
  • Hulu
    Head Of Social Media & Digital Strategy
    Hulu Aug 2013 - May 2016
    Santa Monica, Ca, Us
    Oversee Social Media and Digital Strategy for Hulu, with a strong focus on media, partnerships, and creative storytelling for Brand, Acquisitions, and Original series.Lead development of ground-breaking, results-driven 360 campaigns + programs to create demand and drive intent to subscribe, increasing content consumption + reach across owned/earned/paid for all content and Original series programming. Marketed 150-200 shows a year. Built and integrated data platforms to help quantify marketing investment and LTV of subs. Responsible for architecting social media roadmap across Hulu, supporting Brand, Content Marketing, Originals, Ad-Sales, Customer Support, Human Resources, and Content Acquisition teams.Hired and grew a team to scale our vision of digital at intersection of entertainment & technology, overseeing multi-million dollar budgets across operations and creative development.Focused in Brand, Strategy, Licensed/Exclusives/Original Series Marketing, Content Discovery & Recommendations, Data Intelligence, LTV & Growth Modeling
  • Dollar Shave Club
    Head Of Social Media
    Dollar Shave Club Feb 2012 - Aug 2013
    Marina Del Rey, Ca, Us
    Architect roadmap for social media and digital marketing strategy for DSC, a venture-backed tech startup under Science, Inc. Lead development + execution of innovative, results-driven digital marketing and social media programs to drive profitability. Develop and implement social listening + learning framework to monitor consumer insights and to measure the revenue impact of earned media generated from social campaigns. Identify traditional and non-traditional opportunities for customer acquisition + retention. Leverage owned media + social tools to drive conversions, increase engagement and member retention. Oversee community management team.*Hire #3 at Dollar Shave Club. **Awards: 2013 Webby Awards, SMWLA 2012, Digiday 2012(Acquired by Unilever)
  • Klout
    Product Advisor
    Klout Oct 2012 - Mar 2013
    San Francisco, Us
    Product advisor to Klout. Helped define, build + launch innovative perk experiences, tailored to brand needs. Created 'First-Watch Perk’ — a first of its kind influencer reward that delivers an exclusive streaming experience to users, giving fans a sneak peek of video content within Klout UX.
  • Oyh
    Co-Founder
    Oyh Apr 2010 - Mar 2012
    Specialize in leveraging crowdsourcing technologies for both content development + financing across feature film + original series
  • Wells Fargo
    Experiential Marketing, Program Lead
    Wells Fargo Oct 2006 - Feb 2012
    San Francisco, California, Us
    Early member of experiential marketing group, leading programs in VR, AR, and RPG initiatives focused on elevating financial literacy among young adults. Leadership was integral to company’s success in social, gaming + immersive experiences.Programs featured in TIME, Forbes, Mashable, CA Dept of Education, US Treasury, USA Today, NPR, etc.
  • Saveenergy123.Com
    Director Of Social Media
    Saveenergy123.Com Feb 2009 - Apr 2010
    Auburn, Ca, Us
    An early stage startup focused in renewable energy. Employee #4 leading brand + marketing efforts.
  • C.E.O. Women
    Marketing Manager
    C.E.O. Women Jan 2008 - Dec 2008
    Managed team tasked with redefining brand and generating interest for fundraising. Core mission of non-profit was to help immigrant women become entrepreneurs and learn financial literacy.
  • Yr Media (Formerly Youth Radio)
    Writer & Producer
    Yr Media (Formerly Youth Radio) 2002 - Jan 2006
    Oakland, Ca, Us
    A non-profit invested in championing youth voices in journalism, arts, and media. Produced and written stories that have aired on NPR, KCBS, and KQED.
  • Mccullum Youth Court
    Board Member
    Mccullum Youth Court 2000 - 2003
    Oakland, Us
    Youngest board member to join and serve on McCullum Youth Court’s Board — advocating for positive change in local communities, launching alternative programs for underprivileged youth in Oakland. Concurrently co-founded a community service org to help facilitate volunteers from local high schools to further Youth Court’s programs and initiatives.

Katie Soo Skills

Social Media Marketing Digital Marketing Social Media Facebook Marketing Communications Digital Media Online Advertising Strategy Start Ups Public Relations Content Strategy Brand Awareness Community Management Marketing Publicity Market Research Film Production Web Content Feature Films Creative Writing Content Development Sponsorship Crm Community Sites Project Management Social Media Measurement Acting Project Planning Creative Strategy Editorial Editing Web Content Writing Platform Integration Social Networking Strategy Social Crm Content Writing Editorial Project Management Editorial Planning Online Community Management Radio Broadcasting Short Films Behavioral Science Online Gaming Online Communities Entertainment Writing Media And Entertainment Promotion Planning Film Acting Project Implementation Project Execution

Katie Soo Education Details

  • San Francisco State University
    San Francisco State University
    Broadcasting Electronic Communications Art
  • London Business School
    London Business School
    Managing The Company Of The Future
  • Milton Shoong Chinese Academy
    Milton Shoong Chinese Academy
    Chinese Language And Literature (11 Years)

Frequently Asked Questions about Katie Soo

What company does Katie Soo work for?

Katie Soo works for Saga.xyz

What is Katie Soo's role at the current company?

Katie Soo's current role is Advisor to CEO.

What is Katie Soo's email address?

Katie Soo's email address is ka****@****ulu.com

What is Katie Soo's direct phone number?

Katie Soo's direct phone number is +131057*****

What schools did Katie Soo attend?

Katie Soo attended San Francisco State University, London Business School, Milton Shoong Chinese Academy.

What skills is Katie Soo known for?

Katie Soo has skills like Social Media Marketing, Digital Marketing, Social Media, Facebook, Marketing Communications, Digital Media, Online Advertising, Strategy, Start Ups, Public Relations, Content Strategy, Brand Awareness.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.