∙ Designed and implemented all relaunch branding and campaigns, including but not limited to global fonts and colors, pre-launch landing page design and oversight, and subscription logos∙ Lead on research and selection of email marketing platform for parent company and Brentwood Benson∙ Design oversight of newly relaunched website utilizing strong understanding of website technical functionality requirements∙ Tests multiple developed websites in dev and staging environments prior to deployments for efficiency, usability and functionality from an end-user perspective, followed by immediate testing when deployments are live∙ Provides testing and feedback of findings and communicates change recommendations to developers∙ Manages company subscriptions and strategizes marketing efforts to increase membership∙ Oversees all aspects of physical and digital subscriptions including manufacturing of products, design and production of marketing materials, budgeting and purchasing marketing materials with vendors, coordinating delivery and kitting, and coordinating postage payments and mail drops∙ Writes voiceover scripts for promotional materials and coordinates studio scheduling with audio engineer∙ Initiates and proofs promotional CDs from the early stages of audio engineering to final manufacturing∙ Primary contact for company conference participation, sponsorship commitments, merchandise, and presentationsAdditional tasks performed for Production:∙ Researching and analyzing historical sales trends and current manufacturing costs to determine purchasing quantities∙ Analyzing and negotiating vendor pricing to ensure products are manufactured with the best cost to quality ratio∙ Initiating and coordinating purchase orders of products with vendors∙ Design of product components in InDesign, Photoshop and Illustrator, including tray cards, inserts, and disc labels∙ Coordination of design implementation with freelance designers when outsourcing is required

∙ Successfully developed, implemented, and completed numerous campaigns with high-profile authors, resulting in 7 National Best Sellers and 1 New York Times Bestseller∙ Created content, managed online scheduling, and worked alongside author teams∙ Met author and publisher objectives by working on title-specific marketing each season to develop and implement campaigns∙ Oversaw and managed imprint homepages, product landing pages, Amazon product listings, and multiple social media channels, including one of the company's largest Facebook groups of 2.8 million followers∙ Managed, budgeted, and monitored ad campaigns on social media and Amazon∙ Designed printed materials and coordinated the delivery to signing-events with vendors and authors∙ Worked alongside key stakeholders (author, agent, editorial, sales, and publicity) during the planning phase to ensure cohesive, strategic, and creative marketing efforts were made for each title∙ Communicated thoughtful marketing, advertising, and sales updates and analyses leading up to, during, and after publication∙ Collaborated on imprint focused branding, including social media, direct-to-consumer email campaigns and advertising for all assigned imprints∙ Utilized various platforms, including DeepSync and FormStack, to ensure successful online campaign targeting∙ Facilitated marketing partnerships with a wide range of brands, including universities, institutions, non-profit companies, third-parties, and entertainment companies∙ Worked in collaboration with the VP of Marketing and Marketing Director to manage relationships with internal sales and marketing teams throughout the company∙ Oversaw book reviews and early reader campaigns in NetGalley and GoodReads for assigned imprints

Recruiting new studentsMaintaining communication between prospective students and the Admissions CounselorAssisting the Admissions Counselor in campaigning and recruitingAssisting the Admissions Counselor in coordinating and preparing for eventsCold calling new prospective studentsWriting letters to students after campus visitsGiving campus tours to prospective students and families

Christian Camp Counselor