Katie Stanforth Email & Phone Number

Denver, Colorado, United States

Focused on strategic programs driving adoption across our customer base ensuring our customers are getting the most value. Designing how we think about, talk about, and track adoption of our multi-product solution.

Denver, Colorado, United States

Focused on building digital relationships with our users and guiding them through best-in-class digital learning experiences. Bridging the gap between customers and product through data- leveraging product usage insights to drive retention through onboarding and adoption programs. Ran evaluation and procurement for digital engagement platform. Managed Pendo implementation across all apps and created governance for guide creation and product engagement metrics. Ran analysis on gaps in platform usage and designed programs to improve metrics for Customer base utilizing Gainsight and Pendo. Enable customer facing teams on leveraging product usage data to inform customer strategy. Spearheaded cross-functional steering committee to drive awareness and support of key initiatives. Collaborate across Product, Product Marketing, Customer Marketing, Engineering, Sales, Customer Success, Professional Services, Support, Revenue Operations, Analytics, & R&D Ops teams to drive various in- app initiatives.*Program managed increase in adoption of new field configuration capability from 0 to 80% of customer base in 1 year*Program managed increase in adoption of forecast configuration capability from 0 to 20% of customer base in 2 months

Denver, Colorado, United States

Focused on driving strategic programs as part of our Customers for Life (CFL) team aiming to unlock differentiated Customer value, drive expansion ARR, & protect renewal ARR. Led operational initiatives to drive effectiveness in a new organizational structure combining Account Managers and Customer Success Managers. Responsible for content planning and delivery of multiple offsites, procurement and implementation of Gainsight as Customer Success Platform, and development of milestone decks for business reviews and Revenue Operations Maturity Model tying customer strategy to specific in product tactics. Collaborated with Analytics and RevOps team to ensure customer metrics and enablement available for CFL team.

Denver, Colorado, United States

Greater Denver Area

Focused on building strategic, scalable programs to make our Customers and Customer Success team as effective as possible. Spearheaded efforts to design and communicate Forecasting Maturity Model, Evolution of a First Line Manager model, and change management best practices to up-level all customers overtime in a scalable manner. Assisting in design and enablement of world class post sales rhythm from metrics to assess health to playbooks for major milestones in the customer journey. Collaborating cross-functionally to continue to make our champions rockstars within their own orgs.

Boulder, Colorado

Led Sales Operations team through organizational changes from private equity acquisition while partnering with Finance, Commissions, Sales Leadership, and Executive team in fiscal year planning process including, but not limited to, comp plan design, quota creation and rollout, and system implementation.

Boulder, Colorado

Provided metrics and analysis to support overall Sales strategy & execution including, but not limited to, productivity measures, forecasting accuracy, and discount management. Managed onboarding and implementation of new technology and assisted in utilization of existing technologies to help with sales efficiency and effectiveness.

Boulder, Colorado

WW subject matter expert for Salesforce reporting. Implemented new Sales forecasting tool, Clari, and revamped WW Sales, WW Sales Engineering, and WW Channel board decks to make then scalable and shorten turn around time.

Boulder, Co

Promoted to Senior in July 2016 after acting as point person on transition to new worldwide partner portal, working with IS/IT and channel marketing to ensure seamless transition for partners; developed testing plan and training materials for internal users. Worldwide channel subject matter expert for dashboard development, reporting, and day to day troubleshooting in Salesforce. Analyzed Channel Sales KPI’s quarterly via Salesforce and Excel to create trending reports for WW board deck to influence executive decisions.

Greater Denver Area

Hired as Development Coordinator in 2013 transitioning to Operational Support through national database conversion to Salesforce beginning in 2014. Compiled and analyzed fundraising data quarterly from national financials and census populations to compare regional results for Executive Management Team. Appointed Salesforce Lead focusing on dashboard development, reporting, and troubleshooting throughout Southwest and Rocky Mountain Division while leading regional team through national donor database conversion. Utilized Salesforce, SharePoint, Microsoft Excel, Webi/Business Objects, and Raisers Edge to create, analyze, and share ad hoc reports for corporate and individual fundraising teams.

Jacksonville, Florida Area

Coordinated and organized organization’s fund development activities for 14 clubs including Young Professionals’ Group, donor database, donor reporting, media promotions, intern program, and annual event silent auction and holiday gift drive.

Greater Denver Area

Selected to serve Southwest Region as part of diverse team-based national service program over 10 months supporting environment, infrastructure improvement, energy conservation, urban and rural development, and immediate and continuing disaster response. Managed member recruitment and outreach efforts, media relations, and weekly progress reports for team in addition to daily responsibilities program required.

Gainesville, Florida

Worked with local and state government for all-hazard mitigation within an eight-county jurisdiction covering a population of more than 450,000. Deployed as Client Services Associate to 2010 Oklahoma Tornadoes, and as Shelter Associate to Alabama 2011 Tornadoes and North Dakota 2011 Floods.

Master Of Science (M.S.), Health Education

Bachelor Of Science (B.S.), Health Education & Behavior, Cum Laude

Activities and Societies: Alpha Chi Omega

Professional Development

Microsoft Excel: Intermediate Excel, Advanced Excel, Pivot Tables & Charts Communication: Effective Communication in Difficult Situations.