Katie Stepansky Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts

Boston, Massachusetts

Canton, MA

• Collaborated with Reebok’s internal team including sales, product, marketing, and operations to build a go-to-market strategy on all footwear and apparel models within the Running, Training and Classics brands
• Acted as main point-of-contact on the segmentation strategy for the Family and Department store channel – worked directly with the sales and product team on developing key stories and building a go-forward strategy.
• Worked closely with sales reps on specific… Show more
• Worked closely with sales reps on specific needs for accounts – assisted with the process of developing CTMs, carved out exclusives for certain accounts, coordinated with the factory on ship and buy dates, and created.
• Managed relationship with the Running, Training and Classics Global teams to gain knowledge of new product releases and work on developing a segmentation strategy per model for apparel and footwear
• Provided account and product context to the marketing team for them to collaborate with accounts on how to bring Reebok products to life in stores and digitally Show less

Foxboro, MA

• Activated on-site with Revolution and Patriot fan base through giveaways, in-game promotions, player signings, vendor tailgate parties, special viewings or events, and training camps
• Provided marketing support for events held at Gillette Stadium or Patriots Place including games, concerts, and other special events

Canton, Massachusetts

• Maintained account relationships with the NHL league offices, all 24 U.S. teams including the new Vegas expansion and all U.S. retailers including Dicks Sporting Goods, Lids, Modells, Olympia, Macys and more
• Provided in-store, digital, PR and events-based marketing materials for all Reebok Hockey accounts and Adidas Hockey accounts across North America
• Created marketing campaigns for NHL special events including Winter Classic, All Star, Stadium Series, and the Stanley Cup Finals… Show more
• Created marketing campaigns for NHL special events including Winter Classic, All Star, Stadium Series, and the Stanley Cup Finals
• Worked directly with creative, PR, fixture, printing and social media agencies on Reebok Hockey, CCM lifestyle and Adidas Hockey initiatives to create strong in-store and digital presence
• Built seeding programs to reach key influencers in the NHL market

Canton, Massachusetts

• Acted as direct marketing contact for all U.S. NHL teams and retailers
• Provided in-store, digital, social and events-based marketing materials for accounts
• Coordinated logistics and create marketing campaigns for NHL special events including Winter Classic, All Star, Stadium Series, Draft, Playoffs and the Stanley Cup Finals
• Worked directly with creative, PR, and social media agencies on establishing and executing on KPIs
• Relaunced Reebok Hockey social media pages… Show more
• Relaunced Reebok Hockey social media pages with a focus on Youtube, Facebook, Twitter, Instagram and Snapchat

Canton, MA

• Provided marketing support for various U.S. wholesale accounts ranging from grassroots event activations, social media content, digital support, retail/in-store presence, and ecommerce

Stamford, CT

• Organized an events binder for SuperBowl XLIX including hotel information, segment scheduling, and promotional materials
• Developed a spreadsheet of segment ideas and potential city landmark locations for the Sunday Night Football tour bus
• Contributed to the planning of the Kentucky Derby broadcast: created a one-page list of facts about the top horses, developed an information sheet about the Kentucky Oaks race, and organized an Excel spreadsheet of all.
• Contributed to the planning of the Kentucky Derby broadcast: created a one-page list of facts about the top horses, developed an information sheet about the Kentucky Oaks race, and organized an Excel spreadsheet of all.
• Coordinated logistics for Kentucky Derby video shoot in Charleston, SC: created information sheet for the shoot, organized different segments to fit the show, and helped choose featured guests
• Organized an Excel spreadsheet for NBC Sports banner and video promotions viewed on nbcsports.com and sports.yahoo.com Show less

Stamford, CT

• Researched, documented, and presented to marketing and creative team Fox Sports 1 promotional techniques used during shows: tickers, green sheets, snipes, commercial breaks, voice-overs
• Logged NBC and NBCSN green sheets using Avid Interplay
• Compared social media presence with competitors and provided a strategy to increase followers through each network
• Compiled a master list of production vendors utilized by the creative group
• Updated upcoming deadlines and descriptions… Show more
• Updated upcoming deadlines and descriptions for jobs through Job Suite Show less

Canton, MA

• Organized an Excel spreadsheet with updates and deadlines for all Canadian and U.S. teams and retailers for the marketing and sales teams
• Developed photo shoot concept documents for NHL athletes: Vincent Lecavalier, Jason Pominville, Max Talbot, Marc Andre Fleury, and David Perron
• Created product orders for photo shoots, sample needs, PR, contests, and events
• Coordinated logistics for NHL Exchange retail showcase in Los Angeles, CA: scheduled all meetings with Canadian and… Show more
• Coordinated logistics for NHL Exchange retail showcase in Los Angeles, CA: scheduled all meetings with Canadian and U.S. NHL teams and retailers, controlled all product shipment, designed “Reebok Highlights” presentation
• Participated in weekly update meetings and spoke out on specific projects

Hamden, CT

• Highlighted Quinnipiac University business clubs through video series to differentiate from other B-Schools
• Produced advertising campaign that increased utilization of QU Career Connections online career service program
• Enhanced quality of Open House Program by revamping presentation delivered by the Dean
• Contributed to a smooth launch of the Mentorship Program by matching mentors to mentees and arranging meet dates for each pair

186 Lincoln St. Boston, MA

• Created headlines chosen and published for a Cumberland Farms’ campaign
• As part of Creative Team, wrote radio advertisements and stood in as a demo voice actress to pitch to clients
• Assisted Producer and Creative Director at a film shoot for Safety First
• Edited and produced video of Time Square promotional event for client Zip Car

Bachelor Of Applied Science (B.A.Sc.), Marketing

Activities and Societies: Quinnipiac University Division 1 Softball, Community Action Project, American Marketing Association, Mentorship.

Marketing