Katie Treptow, Mba Email & Phone Number

Northfield, Il, Us

Northfield, Il, Us

Northfield, Il, Us

Developed the strategy and executed two clinical programs to create market differentiation and drive product sales.Conducted market research through focus groups, surveys and industry events.Partnered with cross-functional teams to create clinical education, new reporting functions, application development, and other supporting tools.Communicated program strategy to key stakeholders for buy-in, and worked with multiple divisions to execute.Delivered customer presentations on a regular basis, trained the sales organization at national sales meetings and through ongoing new hire training.Led the development of a brand domain, which included the brand value proposition, core pillars, look/feel and marketing communications activities.Launched the Healthy Skin magazine, a tri-annual publication for the health care industry. As Editor-in-Chief, developed publication strategy, planned editorial calendar for issues, lined up and interviewed sources and led the creative direction.

Northfield, Il, Us

Improved efficiency and after six months doubled team size and supported a total of 10 divisions and two market segments.Worked with segments and divisions to understand marketing goals and strategies and translated for the creative team to execute.Prioritized and scheduled workload of six people to maximize team efficiency and ensure projects were completed on time and budget.Proactively assessed, clarified and validated division/segment needs to guarantee smooth progress on all projects.Managed a direct report.Recipient of 2016 Marketing MVP award.

Hoffman Estates, Il, Us

Developed and managed marketing communication plans for OEM segment and Ford F-150 course to support revenue goals.Achieved fourth quarter revenue goals through execution of internal and external promotions. Trained and motivated customer care and regional teams.Increased web traffic for industry service site by 218% by execution of marketing communications plan.Led development and execution of marketing tactics, including digital campaigns, web content creation and collateral materials. Measured and reported marketing campaign effectiveness; refined and refreshed initiatives on an ongoing basis.

Hoffman Estates, Il, Us

Introduced branding for newly developed Household & Personal Care business unit. Conceptualized positioning, messaging, visual communications, and trained internal teams on brand standards.Conducted market research and provided consumer and product requirements to R&D to develop new products.Oversaw all global marketing activities for fabric care, skin care and pet care product lines. Worked with regional managers to execute localized collateral materials and launch new product brands.Managed all aspects of US and international trade shows, including graphics development, product promotion, and logistic coordination.Started as Associate Brand Manager, and was promoted to Marketing Manager after 9 months

Initiated company’s first public relations plan. Wrote, compiled and executed various components, including media pitches, media kits and press releases, resulting in significant yearly increases of favorable coverage.Managed, scheduled and coordinated all copywriting, proofreading, photography, artwork, and routing for each project. Wrote copy for new products, including packaging, user manuals, sell sheets, labels, and catalog copy (printed and on-line.) Worked closely with quality control, product management, new product development and sales. Acted as communications liaison between international vendors and the marketing team, management, and suppliers to ensure accuracy of product descriptions and collect testing data for every project. Coordinated all preshow and post-show marketing efforts in support of trade shows. Developed booth design, selection, design of graphics, register staff, and ordered services and furnishings.​ Managed all trade show forms, messaging, and logistics of each show.​Promoted from a Marketing Communications Coordinator.

Master Of Business Administration - Mba

Baj, Journalism, Marketing, Public Relations