Katie Taylor Email & Phone Number

Remote

Overland Park, Ks

Responsible for executing on all digital campaigns for B2B clients across key Brands in the Buildings-Architecture-Design, Buildings & Construction, Design, Energy, Technology, and Transportation groups. Execution includes implementing campaign tracking, testing API connections, monitoring data capture, and managing lead delivery for lead generation and related programs. • Work closely with the digital marketing team to execute on key campaigns.• Own all lead reporting/delivery across assigned markets.• Track all programs and provide reporting to business leaders with results, anomalies, and trends.• Liaise regularly with the Sales team to ensure they are seeing results and getting access to campaign analysis for clients.• Interact with clients to establish direct API integrations/automated deliveries.• Demonstrate a strong understanding of key business metrics and use those metrics to better organize tracking.• Create files post campaign for Sales teams and their specific clients. This includes lead scrubbing and identifying issues with campaigns.

Overland Park, Ks

Manage Online Advertising Services. Oversee all daily operations for Informa Markets digital media, supervise team of Campaign Analysts and Traffickers on campaign set up, management, and pacing. Report / troubleshoot issues.• Enhanced efficiencies by leading in-house ad operations team of Campaign Analysts and Ad Traffickers to drive sales and revenue, increasing by 600% in 2020.• Advised and consulted with Campaign Analysts, Ad Traffickers, external clients, and business leaders regarding tracking campaign performance, rolling out new advertising technologies, and daily issue resolution, impacting quicker turnaround times and revenue tracking.• Expanded knowledge in trafficking and media industry trends and implemented new ad technology solutions annually, adding value to digital performance quality for company.• Gathered, created, and presented monthly and quarterly market summaries, highlighting product revenue, trends, case studies, and KPI reporting.• Aided with onboarding and facilitated new products / businesses within large-scale media properties monthly, expanding marketing services and driving revenue.• Oversaw weekly Campaign Analyst Market meetings, reviewing all online media programs with business stakeholders.• Facilitated transition and migration of all ad operations platforms, processes, and responsibilities to Informa Markets, achieving 100% completion in 2019.• Executed team performance reviews biannually, improving team growth by 30%.

Overland Park, Ks

Functioned as primary point of contact for customers purchasing online ad display products for client convenience for 10+ DAS markets. Aided sales team to assure communication of inventory and program specifics to clients and completion of reservations for available impressions on monthly basis.• Gathered all creative requirements before campaign went live and achieved all necessary milestones during campaign by checking available inventory, creative asset retrieval, and reporting for 10 out of 12 DAS markets.• Interacted bi-monthly with sales and internal marketing teams, confirming individual and collective product performance metrics are met.• Delivered weekly campaign reporting, month-end reporting, and customized reporting on as-needed basis as requested by client, exceeding expectations and resulting in client retention.• Communicated with advertiser / agency to correct any reporting discrepancies, ensuring monthly campaign delivery.• Confirmed ad specifications for materials received, enhancing performance and complying with Interactive Advertising Bureau (IAB) requirements daily.

Overland Park, Ks

Served as technical resource for clients and internal staff on proper procedures to fulfill and execute ad campaigns and insertion orders. • Collected and prepared digital advertising materials, including graphics, click-through URLs, code, and other client assets follow terms and conditions, meeting IAB requirements to ensure timelines and delivery of campaigns. • Placed, targeted, scheduled, and launched advertising campaigns on multi-device platforms, adhering to technical specifications. Modified and tested / QA daily.• Prepared, trafficked, and tested E-newsletters for ad deployment, resulting in 100% accuracy.• Managed, monitored, and communicated advertising progress to internal colleagues, executing maintenance performance of digital campaigns.• Analyzed campaign performance and made suggestions for optimization, enhancing client and user viewability.• Investigated delivery discrepancies and technical issues, providing conflict resolution to market and client.

Overland Park, Ks

Served as technical resource for clients and internal staff on proper procedures to fulfill and execute ad campaigns and insertion orders. • Collected and prepared digital advertising materials, including graphics, click-through URLs, code, and other client assets follow terms and conditions, meeting IAB requirements to ensure timelines and delivery of campaigns. • Placed, targeted, scheduled, and launched advertising campaigns on multi-device platforms, adhering to technical specifications. Modified and tested / QA daily.• Prepared, trafficked, and tested E-newsletters for ad deployment, resulting in 100% accuracy.• Managed, monitored, and communicated advertising progress to internal colleagues, executing maintenance performance of digital campaigns.• Analyzed campaign performance and made suggestions for optimization, enhancing client and user viewability.• Investigated delivery discrepancies and technical issues, providing conflict resolution to market and client.

Overland Park, Kansas

Provided operational support for sales and billing advertising teams.• Entered digital and print publication orders into MSG, ensuring completion before ad close date and within 24-48 hours of receipt. • Updated delivery status within system, maintaining accurate client invoicing.• Collaborated monthly with billing department as necessary, revising insertion orders as deemed necessary.• Corresponded daily with Sales Reps and other internal customers, resolving conflicts regarding insertion orders.• Organized large database by adjusting client information, billing information, and publications monthly.• Systematized Marketing Services, streamlining delivery of project milestones and department revenue goals.

Overland Park, Ks

Engaged, greeted, and interacted with customers daily as well as evaluated and purchased precious metals in self-managed work environment.• Maintained pleasant store atmosphere by keeping store presentable and welcoming to customers daily.• Weighed and tested metal pieces daily, determining cash value.• Utilized kitco.com, updating daily pricing of precious metals for every client. • Collaborated monthly with management, developing and executing ideas and activities to increase sales, profitability, and store traffic.