Katie Test Davis Email & Phone Number

New York, NY, US

Raleigh-Durham, North Carolina Area

We help child and family-focused organizations create thoughtful outreach strategies that deliver a clear message -- straight to the audiences who need to hear it.

Washington D.C. Metro Area

Increased CLC’s market share District-wide by refreshing the organization’s communications strategy to articulate CLC’s mission and impact to priority audiences, including donors, partners and policymakers.Established the first-ever organizational storybank, capturing more than 30 client stories in one year to give a human face to CLC’s impact in the.

Washington D.C. Metro Area

Managed eight teams simultaneously, including the firm’s largest account team, to produce top-quality strategic communications plans, branding guides and tactical implementation.Produced effective, targeted messaging by segmenting and analyzing core audiences in order to create and manage a multi-state advocacy campaign promoting access to dental care for.

Washington D.C. Metro Area

• Lead public relations, corporate communications and social/digital marketing programs for ASCD
• Develop meaningful relationships, collaborations and direction for all activities related to public relations and social media to enhance ASCD’s reputation, resulting in record-setting press coverage and top.
• Provide communications advice and support to the association’s CEO, executive leadership, affiliate chapter leaders, public policy and marketing teams, as well as other internal clients
• Works closely with Senior Director of Marketing to ensure all externally facing marketing messages align to overall brand elevation strategy
• Lead the association’s communications and social/digital marketing team including management of social media channels and digital campaigns.Named Best Small Communications Team (1-5 people) in 2014 Ragan Communications.

Washington D.C. Metro Area

• Created and oversaw ASCD’s public relations, social media and external communications strategy
• Led and supervised the communications unit staff (publicist, social media specialist, communications specialist and communications assistant)
• Initiated and developed contacts with the traditional and digital media; responded to questions, queries and requests from constituencies and from ASCD members
• Oversaw the development and implementation of social media initiatives to proactively publicize ASCD’s activities through multiple social media channels (ASCD’s blog Inservice, Twitter, Facebook, YouTube, Pinterest.
• Provided communications advice and support to the executive director, executive leadership and project-specific teams with clear, thoughtfully developed communications plans
• Wrote or supervised the creation of public relations and communications collateral (i.e., press releases, blog posts, talking points, etc.)

• Directed and executed ASCD’s press and social media strategy for the association’s Annual Conference and Exhibit show, one of the largest education conferences in the world
• Supervised ASCD’s social media community size and impact, with a focus on engagement, referral traffic metrics and community acquisition on all organization channels
• Managed ASCD Inservice blog, maintaining editorial calendar, sourcing and creating content
• Distributed weekly press and social media reporting, aligning social media with business goals
• Pitched, scheduled and staffed media interviews with ASCD CEO and department chiefs, arranged for speaking engagements and other appearances for high-level association staff

Washington D.C. Metro Area

Created and edited six newsletters for teachers, parents and community members using newly developed targeted lists. Touch points to target audiences went from 3,900 per month to more than 100,000 per month in eight months. Increased website page views by 42% over the previous year as a result of expanded community outreach. Enabled a significant increase.

Washington D.C. Metro Area

• Responded to media inquiries, coordinated media interviews
• Utilized outside communication and legislative consultants, managed PR firm relationship
• Led Public Relations Task Force, acting as chair for meetings and directing public relations efforts for AAP
• Planned annual meetings, presentations and events for Higher Education division
• Wrote legislation, testimony, white papers, position letters, floor alerts, press releases and newsletter articles
• Tracked legislation, created and distributed timely legislative alerts, maintained legislation roster

Washington D.C. Metro Area

• Served as the national spokesperson for organization, conducting radio, newspaper and television interviews
• Developed and implemented the organization’s public relations strategy
• Responsible for publicity campaigns reaching record audiences for the organization
• Formulated, wrote and pitched numerous earned feature articles and letters to the editor generating more than 5 million impressions
• Secured more than 45 national placements from one story pitch
• Produced national press conference to release a transportation report to Congress

Charlotte, North Carolina Area

• Planned “Go Green” consumer media campaign, including coordinating high-level communication materials for CEO and senior staff
• Managed communication projects for West Division Executive
• Coordinated major efforts for all-hands television show broadcast, including video production logistics
• Drafted executive correspondence for the Consumer Bank President

Raleigh-Durham, North Carolina Area

• Coordinated press conference announcing financial partnership with Duke University
• Managed media coverage from AP wire, ASCB education journal, newspapers, TV stations
• Launched podcasting Web site focused on outreach for staff, parents and potential new families
• Wrote content, managed HTML and implemented survey for Web site
• Planned special events to reach public relations goals

Charlotte, North Carolina Area

• Prepared multimedia presentations, developed press kits and compiled fact sheets
• Led focus groups at local high schools as strategic development for initiative Operation Graduation
• Conceptualized first Bilingual Staff Directory as a communications tool to maximize internal resources
• Implemented communications plan for High School Challenge incentive program
• Provided photojournalism support and organized conferences and events

Bachelor Of Arts, Communications

Corporate Communications