We help child and family-focused organizations create thoughtful outreach strategies that deliver a clear message -- straight to the audiences who need to hear it.

Increased CLC’s market share District-wide by refreshing the organization’s communications strategy to articulate CLC’s mission and impact to priority audiences, including donors, partners and policymakers.Established the first-ever organizational storybank, capturing more than 30 client stories in one year to give a human face to CLC’s impact in the community.Earned record-setting media coverage for the organization, garnering quarterly mentions in The Washington Post and increasing overall media coverage in top local news outlets.Trained more than 10 new spokespeople for the organization, increasing media relations capacity and enabling CLC to respond to more reporter inquiries than ever before.Grew the organization’s Twitter followers by 70% and impressions by 1,980% and average Facebook post impressions by 41% in just six months by modernizing the organization’s social media strategy. Conceptualize and lead comprehensive communications campaigns to support CLC’s policy priorities, resulting in the passage of 100% of the organization’s legislative priorities in 2018. Apply out-of-the-box persuasion tactics to support advocacy campaigns, such as delivering 352 water bottles to the D.C. Council urging members not to water down an education bill, successfully preventing harmful amendments from weakening priority legislation. Coordinated strategy, messaging and outreach for multiple city-wide coalitions targeting the D.C. Council to ensure that the government fully funded special education supports, provided safe, prioritized affordable housing for local families, and ended unfair, biased school discipline practices. Serve on the senior team, overseeing management, budgets and staffing, as well as supervising staff and consultants.

Managed eight teams simultaneously, including the firm’s largest account team, to produce top-quality strategic communications plans, branding guides and tactical implementation.Produced effective, targeted messaging by segmenting and analyzing core audiences in order to create and manage a multi-state advocacy campaign promoting access to dental care for Community Catalyst. Innovated a major report release for Shelby County Schools to announce the success of the iZone program, ensuring 93,000 parents, students and community stakeholders could easily understand the positive impact. Managed highly-sensitive crisis communications situations for prominent clients, fully mitigating reputational impact and effectively containing potential negative impact. Partnered with researchers from MassINC to formulate a communications plan for a major report release and develop tailored messaging that resonated with target audiences such as the state superintendent, education commissioner and other state-level policymakers.Cultivated more than 1.2 million impressions in 22 days for a digital campaign for the Center on Budget and Policy Priorities that preserved the Earned Income Tax Credit and the Child Tax Credit. The online campaign used geofencing and was optimized for mobile, a first for the client. Executed a data-driven core messaging rebrand for Talent Development Secondary in order to expand the organization’s market share by distilling findings from more than 10 feedback-gathering stakeholder interviews, years of media coverage and reviewing 14 competitors. Oversaw media relations for clients, attaining placements in top outlets such as CBS, NBC, ABC, Politico, USA Today, AP, The Washington Post, The New York Times, Education Week and more, as aligned with client goals.

• Lead public relations, corporate communications and social/digital marketing programs for ASCD• Develop meaningful relationships, collaborations and direction for all activities related to public relations and social media to enhance ASCD’s reputation, resulting in record-setting press coverage and top industry-ranking social media channels• Provide communications advice and support to the association’s CEO, executive leadership, affiliate chapter leaders, public policy and marketing teams, as well as other internal clients• Works closely with Senior Director of Marketing to ensure all externally facing marketing messages align to overall brand elevation strategy• Lead the association’s communications and social/digital marketing team including management of social media channels and digital campaigns.Named Best Small Communications Team (1-5 people) in 2014 Ragan Communications and PR Daily's Ace Awards

• Created and oversaw ASCD’s public relations, social media and external communications strategy • Led and supervised the communications unit staff (publicist, social media specialist, communications specialist and communications assistant) • Initiated and developed contacts with the traditional and digital media; responded to questions, queries and requests from constituencies and from ASCD members• Oversaw the development and implementation of social media initiatives to proactively publicize ASCD’s activities through multiple social media channels (ASCD’s blog Inservice, Twitter, Facebook, YouTube, Pinterest, Instagram, Google+) • Provided communications advice and support to the executive director, executive leadership and project-specific teams with clear, thoughtfully developed communications plans • Wrote or supervised the creation of public relations and communications collateral (i.e., press releases, blog posts, talking points, etc.) • Worked closely with Human Resources to instill the association’s culture in internal and employee communications, promoting two-way communication Named 2013 ASCD Employee of the Year

• Directed and executed ASCD’s press and social media strategy for the association’s Annual Conference and Exhibit show, one of the largest education conferences in the world • Supervised ASCD’s social media community size and impact, with a focus on engagement, referral traffic metrics and community acquisition on all organization channels • Managed ASCD Inservice blog, maintaining editorial calendar, sourcing and creating content • Distributed weekly press and social media reporting, aligning social media with business goals • Pitched, scheduled and staffed media interviews with ASCD CEO and department chiefs, arranged for speaking engagements and other appearances for high-level association staff

Created and edited six newsletters for teachers, parents and community members using newly developed targeted lists. Touch points to target audiences went from 3,900 per month to more than 100,000 per month in eight months. Increased website page views by 42% over the previous year as a result of expanded community outreach. Enabled a significant increase in contact data for District parents, growing list from 500 (8% of total) to more than 12,000 (55% of total).Crafted communications, talking points and correspondence for Chancellor Michelle Rhee.Managed and coordinated Chancellor’s Forums and other large-scale community meetings ensuring they were spread across the city equally and that the district met thousands of community stakeholders where they were. Planned and executed targeted stakeholder communications, including segmenting emails and phone messages and customizing outreach based on interest or location.

• Responded to media inquiries, coordinated media interviews • Utilized outside communication and legislative consultants, managed PR firm relationship • Led Public Relations Task Force, acting as chair for meetings and directing public relations efforts for AAP • Planned annual meetings, presentations and events for Higher Education division • Wrote legislation, testimony, white papers, position letters, floor alerts, press releases and newsletter articles • Tracked legislation, created and distributed timely legislative alerts, maintained legislation roster • Managed and supervised active lobbyists in 16 states • Created and managed budget for Higher Education division

• Served as the national spokesperson for organization, conducting radio, newspaper and television interviews • Developed and implemented the organization’s public relations strategy • Responsible for publicity campaigns reaching record audiences for the organization • Formulated, wrote and pitched numerous earned feature articles and letters to the editor generating more than 5 million impressions • Secured more than 45 national placements from one story pitch • Produced national press conference to release a transportation report to Congress • Responsible for all public relations materials including local and national press releases, fact sheets, talking points and Web content; produced and placed public service announcements • Managed major corporate sponsorship relationships (Shimano Coasting Demo Tour 2008, Brita Climate Ride) • Developed and maintained “For the Press” section of railstotrails.org, support outreach via social media• Hired and managed public relations interns

• Planned “Go Green” consumer media campaign, including coordinating high-level communication materials for CEO and senior staff • Managed communication projects for West Division Executive • Coordinated major efforts for all-hands television show broadcast, including video production logistics • Drafted executive correspondence for the Consumer Bank President

• Coordinated press conference announcing financial partnership with Duke University • Managed media coverage from AP wire, ASCB education journal, newspapers, TV stations • Launched podcasting Web site focused on outreach for staff, parents and potential new families • Wrote content, managed HTML and implemented survey for Web site • Planned special events to reach public relations goals

• Prepared multimedia presentations, developed press kits and compiled fact sheets • Led focus groups at local high schools as strategic development for initiative Operation Graduation • Conceptualized first Bilingual Staff Directory as a communications tool to maximize internal resources • Implemented communications plan for High School Challenge incentive program • Provided photojournalism support and organized conferences and events