Manage a team of developers and digital marketing experts responsible for the University of Colorado's (CU Boulder, CU Denver, CU Anschutz and University of Colorado Colorado Springs) centralized online giving experience as well as our e-communications to donors and friends of the university.Highlights:-Project managed the launch of our updated Drupal 10 (from Drupal 7) website late July 2024.-Transitioned internal staff and stakeholders to our new ticketing system in Salesforce Service Cloud (formerly using Adobe's Workfront).-Project managed 400+ fundraising-related digital marketing requests/annually.-Evaluated and advised on upgrading to a new donor digital gift experience resulting in a new website and out-of-the-box donation platform solution to integrate with our Salesforce CRM. -Worked with CU Anschutz medical campus to implement and document technology practices that are HIPAA compliant as it relates to our Salesforce tool and Personal Identifiable Information (PII).-Led a task force on the creation of a campus-wide data integrity initiative concerning email contact information.-Built the analytics framework and documentation on analytics processes for our digital marketing initiatives.-Work closely with Annual Giving, Stewardship and Gift Planning teams.-Support needs of the CU Foundation and their Gift Processing services.-Collaborated with Creative Services team on Annual Report 2021, 2022, 2023 and 2024.-Supported digital communications strategy and implementation for major donor annual events - Benson Society ($1M + donors) and Heritage Society (major gift planning donors).

PLAY Boulder Foundation is the official nonprofit partner of the City of Boulder Parks and Recreation Department. The organization's mission is to support excellence in parks and recreation by mobilizing community support through education, philanthropy and advocacy. We enhance local public spaces, preserve Boulder’s environment, and expand access to recreation programs.Note: Tenure ended as a result of Covid-related funding loss. A local Health and Human Services grant supporting the majority of revenue and programs was cut 50% in late spring in order to reallocate funds back to essential services for food, shelter and healthcare needs due to Covid-19 impacts. -Collaborated with 12 Board members (I helped recruit half of the board) to optimize fundraising campaigns, establish subcommittees, and define governance practices. -Administered $225K annual grant-funded program and maintain community partnerships to enable low-income youth to self-select membership in area sport and recreation programs.-Establisheded fundraising initiative to support health equity access programs for minority/low-income youth, persons with disabilities, financial aid for all age participants with 48% increase in donations in 2020.-Admininstered CRM initiatives and work with local software vendor to improve donor and program database. -Managed strategic marketing for fundraising resulting in 75% increase in social media engagement over three month period.-Managed overall budget and financial reconciliation with board treasurer.-Organized volunteers and vendors for annual fundraising event.-Represented the nonprofit in media stories and community outreach.

Oversee marketing and communications with the Division of Student Affairs (23 offices supporting undergraduate and graduate students); focus primarily on Housing & Dining Services and Residential Experiences & Services. Support personnel and team development for 23 staff members, and specifically lead a team of eight total full-time staff.Managed a staff of designers, digital content editors, marketing analytics and photo/video producer to develop communication and marketing strategies in support of one of the University of Colorado Boulder's largest campus departments. Our team's focus was to connect students with beneficial resources, student support services and involvement opportunities to help them thrive throughout the college experience.

(Continuing Education and the Center for Teaching and Learning) Responsible for staff development, re-branding, website redesign and marketing strategies, including digital and social media outreach to increase enrollment in continuing and distance education programs.-Launched re-branding effort for the newly combined Center for Teaching and Learning (CTL) and Continuing and Innovative Education (CIE) - initial phase of rebranding to UT Extended Campus – a profit-generating online/distance and blended education initiative at UT Austin targeting students from primary education through retirement.-Operated budget for team and deliverables 3% of $27 million revenue organization.-Coordinated with Chief of Staff and Vice Provost for CTL on annual marketing strategies.-Worked with UT Media Relations and Provost Communications on program story development and media outreach.-Launched Salesforce (CRM) integration processes and training.-Built extensive marketing analytics program for UT’s Professional Development Center (UT PDC); demonstrated that marketing increased registrations 31% and revenue 12.3% in FY’13.-Developed social media guidelines, playbooks and provided social media best practices training for CIE’s various units (13 units); grew UT CIE Twitter presence by 170% in FY’13.-Lead project manager for web site development working with webmaster – updated UT’s Professional Development Center and Health and Safety Training web sites.-Managed a team of six - graphic designers, content creators (print, web, social and email), videographer/photographer.

Senior account manager and co-Site Leader for Austin office. Senior account and project manager responsible for creating campaigns for client social media and digital strategies - managed up to five client campaigns simultaneously. Clients mostly in healthcare/pharma, medical device industries and EHR/EMR companies/systems.-Co-Site leader in Austin office (site leader chosen in 4 other offices – San Francisco, Chicago, L.A., New York and London); help improve morale and culture among employees.-Lead manager working in the digital and social media space; web development; user interface functionality and social media engagement for clients, including Amgen and Seattle Genetics; managed teams across U.S. and U.K..-Project managed successful three-month social media marketing campaign for Amgen’s annual awards ceremony, which increased online engagement 42% and won favor with the CEO to implement the same marketing campaign for subsequent client marketing initiatives; helped establish a long-term relationship with client and increased revenue back to agency.-Coordinated staffing efficiencies, resource allocation and client budgets. Consistently placed on projects as lead manager.

Marketing project lead for three hospitals in the Austin area, as well as the Seton Brain and Spine Institute.

Manage web site and social media promotions for Dell After Point of Sale Parts and Services.-Online development team-lead for Consumer/Small-Medium Business Americas Services and Solutions.-Implemented Google AdWords strategy that operated at approx. 46 times ROI (30K spend/quarter with 1.4M revenue return for replacement parts).-Managed an email direct response program that consistently maintained a six times ROI by increasing revenue up to 62% during the week of an email campaign.

Grow Dell Parts & Upgrades and Dell Ink & Toner segments through marketing strategy, messaging and programs

Managed an add-on software product in support of client services and policy-related initiatives. Worked with an outside firm of developers to update and improve the software - which helped analyze media for Fortune 500 company clients. Managed a staff of 11 full-time writers and media analysts.

Managed crisis communications for the Summer of Synthroid campaign. Managed two-year running national PR campaign for Nexium - Pitching in for Community Health with ex-hall of fame pitcher Jim Palmer.

AE lead on both pharmaceutical and health lifestyle brands. Managed press releases, pitching media and project managing creative assets.

Managed all internal communications for an award-winning, 6,000+ employee health care system. Wrote and edited two UNC Health Care publications; led the communications for the employee-funded annual United Way Campaign; specialized in public/external relations for the NC Burn Unit and Oncology department.