Lead Generation & sales support- Gather and validate quality leads through targeting & proper implementation into systems- Work cross-departmentally to develop and refine audience segmentation strategy- Assist in conducting marketing research to identify new accounts & opportunities- Build toolkits to support sales counterpartsContent Creation, Management & Promotion- Take initiative in how Talkoot first interacts with potential customers- Increase marketing qualified leads (MQLs), by converting website traffic through calls-to-action, landing pages, conversion optimization, and results-oriented content- Develop cross channel lead nurturing & remarketing tactics to cover and map the entire customer journey- Plan content themes, manage content production & execute consistently- Monitor trends, industry news, customer news to integrate into posting schedule- Manage Talkoot social communities & content plans- Assist with other marketing department deliverables (PR, Events, Speaking Engagements, etc…)Reporting & Analytics- Monitor & document weekly, monthly & quarterly marketing metrics- Analyze results in detail, draw insights & make data-based adjustments & recommendations- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.Leadership Support/Misc.- Assist with other department deliverables (ex. Extract notes from Brian’s talk)- Continuously identify opportunities as well as threats and drive solutions to solve or mitigate them- Serve as the marketing systems Admin to support and manage technical advancements/issues- Be an expert on the latest trends, seek out industry best practices, and proactively incorporate relevant ideas and create regular growth marketing experiments

- Worked exclusively with the Oregon State Women’s Soccer team for the 2017-18 season, producing in game photo and video content for eight games. Filmed and edited nine senior interviews to tell the story of Oregon State Women’s soccer as student athletes shared their experiences with the team on and off the field. - Analyzed and recorded social data for Instagram Stories, Facebook, and Twitter to better understand content engagement and inform future content planning decisions. - Road tripped with three other coworkers to Stanford University for four days promoting Oregon State Athletics and implementing a new social marketing strategy sponsored by Toyota.- Photographed multiple merchandise items for the use of giveaways and sales. - Worked with eight different Oregon State Athletic teams as media personnel and photographer to provide engaging content and enforce the values of the Oregon State brand.- Promoted the stories of the Beaver Athletics brand through Facebook, Twitter, Instagram, and Snapchat to grow and engage our account audiences over the course of two years.- Shot and edited footage of game days and athletic events to heighten the storytelling by showing events through an up close and personal look.

- Presented weekly in front of an audience of +40 residents to broadcast house announcements and encourage community participation. - Shot and edited about twenty videos for an enjoyable and alternative way to communicate important information relevant to house procedures and events.- Facilitated a small group of four to bond Courtyard residents by growing community relationships.- Managed the Facebook page for two years by keeping current events up to date and documented several social events through photos to promote house events and create a friendly and welcoming online presence.

● Analyzed and recorded materials to produce articles on current topics and stories● Interviewed sources for stories and fact checking purposes● Edited mock draft of daily news● Photographed pieces that were later published in the paper