Katie Towler Email and Phone Number
Katie Towler work email
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Katie Towler personal email
Providing strategic planning, team leadership, and transformative operations in marketing teams. Specialized in Demand Generation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Marketing Operations. Proven ability to increase traffic, leads, and revenue through organic and paid digital marketing channels.Comprehensive GTM Strategies | Organic Search Engine Optimization | Pay Per Click Advertising | Data Analytics | ROI Focus
Quilt Software
View- Website:
- quiltsoftware.com
- Employees:
- 308
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Quilt SoftwareCarmel, In, Us
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Director Of Growth MarketingRain Retail Software Aug 2022 - PresentProvo, Utah, Us -
Head Of MarketingEtailpet Aug 2022 - Nov 2022Santa Monica, California, Us -
Digital Marketing ManagerAbacusnext Jan 2021 - Aug 2022San Diego, California, Us• Establish KPIs for paid advertising programs, including Cost per Marketing Qualified Lead (MQL), conversion rate, etc. for legal tech, accounting tech, and document automation software.• Overhaul underperforming paid advertising campaigns to increase efficiency and scale for growth, with ad spend increasing from $60k to $250k monthly budget• Achieved 213% growth in Marketing Qualified Leads within first 6 months, along with a significant decrease in cost per qualified lead• SEO strategy for multiple websites and products• HubSpot Marketing Hub marketing automation & marketing ops• Manage relationships with third party vendors focusing on SEO, PPC, content creation, design, and CPL advertising• Manage marketing emails for lead nurture program, customer marketing, partner newsletters, etc.• HubSpot & Salesforce lead management & lead scoring -
Product Marketing ManagerCreative Converting Mar 2015 - Apr 2020Us• Utilized ecommerce abilities to offer fresh perspective and optimize product development processes.• Focused on improved product development processes to support ecommerce customers such as Walmart, Target, Sam’s Club, and Amazon resulting in increased ecommerce sales and profitability. • Organized and worked the booth at NFL Consumer Products Summit 2016 - 2019• Managed sports licensing relationships with the NFL and universities.• Developed new products from concept, sourcing, and quoting, to production and marketing launch.• Created and analyzed P&Ls to ensure new product launches met profitability benchmarks.• Maintained digital marketing certifications and current best practices in the SEO/SEM industry. -
E-Commerce Marketing ManagerCreative Converting Jul 2012 - Mar 2015Us• Party Pail was purchased by Creative Converting.• Led ecommerce efforts, managing 5 direct reports, including specialists in PPC, merchandising, social media, and content creation; managed third-party vendor relationships such as content writers, online bloggers, and influencers; additional dotted line management relationships with design and photography departments relating to ecommerce needs.• Brought DTC ecommerce strategy to an organization that was previously exclusively B2B.• Introduced corporate B2B ecommerce, building our own B2B website and growing revenue through other ecommerce customers, such as Amazon.• Launched Napkins.com, a B2B website targeting small businesses, which grew to $1.5M in gross revenue in its first year.
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Marketing Director, Party Pail ( Later Purchased By Creative Converting)Creative Converting Oct 2010 - Jul 2012Us• Helped President of a small e-commerce business to grow and position it for purchase/acquisition. Achieved business sale goal in under 2 years. • Developed and maintained all SEO and digital marketing channels/strategies, including organic search engine optimization, PPC campaigns, email marketing, comparison shopping engine listings, and various new marketing initiatives.• Increased annual gross revenue of this small start up from $1.5M to $7M in 2 years.• Achieved strong ROI (7x in some channels) on an ad spend of $30K-60K monthly.• Managed team of 7 copywriters, link builders, and merchandising specialists, as well as multiple external agencies as support for our in-house SEM efforts.
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Account ManagerWeb.Com Search Agency (Formerly Submitawebsite) Apr 2009 - Oct 2010Scottsdale, Arizona, Us• Developed and managed custom SEO strategies for clients. Major responsibilities included developing on-page keyword and content strategies, creating link-building packages, technical SEO audits and recommendations, and assisting clients through various other components of optimization -
Custom Link Building Project ManagerWeb.Com Search Agency (Formerly Submitawebsite) Mar 2008 - Apr 2009Scottsdale, Arizona, Us• Launched the Custom Link Building department at Web.com Search Agency. Created procedures and quality standards for department work. Trained and oversaw all department employees.• Managed 4 in-office employees and 4 remote employees.
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Seo Copywriter And EditorWeb.Com Search Agency (Formerly Submitawebsite) Aug 2006 - Mar 2008Scottsdale, Arizona, Us• Wrote and edited content for a variety of clients' websites, adhering to SEO best practices and the user's best interests. • Managed daily workflow of content team.
Katie Towler Skills
Katie Towler Education Details
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Uc Santa BarbaraEnglish -
Corona Del Sol High School
Frequently Asked Questions about Katie Towler
What company does Katie Towler work for?
Katie Towler works for Quilt Software
What is Katie Towler's role at the current company?
Katie Towler's current role is Growth Marketing & Transformation | Accelerating B2B SaaS Companies.
What is Katie Towler's email address?
Katie Towler's email address is kt****@****law.com
What schools did Katie Towler attend?
Katie Towler attended Uc Santa Barbara, Corona Del Sol High School.
What skills is Katie Towler known for?
Katie Towler has skills like Leadership, Writing, E Commerce, Social Media, Online Retail, Hubspot, Salesforce.com, Online Marketing, E Commerce Optimization, Digital Strategy, Mobile Marketing, Blogging.
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