Katie Towler Email & Phone Number

Carmel, IN, US

Provo, Utah, US

Santa Monica, California, US

San Diego, California, US

• Establish KPIs for paid advertising programs, including Cost per Marketing Qualified Lead (MQL), conversion rate, etc. for legal tech, accounting tech, and document automation software.
• Overhaul underperforming paid advertising campaigns to increase efficiency and scale for growth, with ad spend increasing from $60k to $250k monthly budget
• Achieved 213% growth in Marketing Qualified Leads within first 6 months, along with a significant decrease in cost per qualified lead
• SEO strategy for multiple websites and products
• HubSpot Marketing Hub marketing automation & marketing ops
• Manage relationships with third party vendors focusing on SEO, PPC, content creation, design, and CPL advertising

US

• Utilized ecommerce abilities to offer fresh perspective and optimize product development processes.
• Focused on improved product development processes to support ecommerce customers such as Walmart, Target, Sam’s Club, and Amazon resulting in increased ecommerce sales and profitability.
• Organized and worked the booth at NFL Consumer Products Summit 2016 - 2019
• Managed sports licensing relationships with the NFL and universities.
• Developed new products from concept, sourcing, and quoting, to production and marketing launch.
• Created and analyzed P&Ls to ensure new product launches met profitability benchmarks.

US

• Party Pail was purchased by Creative Converting.
• Led ecommerce efforts, managing 5 direct reports, including specialists in PPC, merchandising, social media, and content creation; managed third-party vendor relationships such as content writers, online bloggers, and.
• Brought DTC ecommerce strategy to an organization that was previously exclusively B2B.
• Introduced corporate B2B ecommerce, building our own B2B website and growing revenue through other ecommerce customers, such as Amazon.
• Launched Napkins.com, a B2B website targeting small businesses, which grew to $1.5M in gross revenue in its first year.

US

• Helped President of a small e-commerce business to grow and position it for purchase/acquisition. Achieved business sale goal in under 2 years.
• Developed and maintained all SEO and digital marketing channels/strategies, including organic search engine optimization, PPC campaigns, email marketing, comparison shopping engine listings, and various new marketing.
• Increased annual gross revenue of this small start up from $1.5M to $7M in 2 years.
• Achieved strong ROI (7x in some channels) on an ad spend of $30K-60K monthly.
• Managed team of 7 copywriters, link builders, and merchandising specialists, as well as multiple external agencies as support for our in-house SEM efforts.

Scottsdale, Arizona, US

• Developed and managed custom SEO strategies for clients. Major responsibilities included developing on-page keyword and content strategies, creating link-building packages, technical SEO audits and recommendations, and.

Scottsdale, Arizona, US

• Launched the Custom Link Building department at Web.com Search Agency. Created procedures and quality standards for department work. Trained and oversaw all department employees.
• Managed 4 in-office employees and 4 remote employees.

Scottsdale, Arizona, US

• Wrote and edited content for a variety of clients' websites, adhering to SEO best practices and the user's best interests.
• Managed daily workflow of content team.

B.A., English

Education record