Katie Vann Email & Phone Number

Greenville, SC, US

Limoges, FR

• As the Senior Content Strategist for the EWS Commercial MarCom team, I lead the development and execution of high-impact, data-backed content that drives brand awareness, customer engagement, and lead generation. My.
• CONTENT STRATEGY: Leverage content performance metrics and market insights to craft a dynamic, data-driven content strategy. Identify optimization opportunities through regular audits of 1,000+ content assets, ensuring.
• CONTENT CREATION: Research, draft and publish a full-funnel spectrum of marketing materials including digital ads, flyers, course descriptions, sell sheets, brochures, blog posts, landing pages, and white papers. Apply.
• EXECUTIVE COMMUNICATIONS: Collaborate with our Director of Channel Marketing to develop impactful speeches for senior executives, including general managers, vice presidents, and the group president. Align key messages.
• CONTENT PERFORMANCE EVALUATION: Partner closely with our Digital Marketing team to gather key performance indicator insights. Leverage insights to assess content effectiveness and identify areas for improvement..
• STAKEHOLDER MANAGEMENT: Foster positive working relationships with 26 product managers and three general managers to encourage alignment and collaboration between teams. Present comprehensive quarterly marketing.

Limoges, FR

• 30,000+ Employee CorporationAs the primary content creator for the EWS Commercial MarCom team, I utilized data-driven insights to develop customer-centric marketing content for our Pass & Seymour, Cablofil, Wiremold.
• CONTENT CREATION: Research, draft and publish a full-funnel spectrum of marketing materials including digital ads, flyers, course descriptions, sell sheets, brochures, blog posts, landing pages, and white papers. Apply.
• CONTENT STRATEGY: Utilize content performance metrics and market insights to develop a comprehensive and agile content strategy for the commercial team. Identify opportunities for optimization. Conduct audits and.
• CONTENT PERFORMANCE EVALUATION: Collaborate closely with our Digital Marketing team to gather key performance indicator insights including open rates, click-through rates, downloads, and more. Leverage insights to.
• STAKEHOLDER MANAGEMENT: Foster positive working relationships with 26 product managers and three general managers to encourage alignment and collaboration between teams. Present comprehensive quarterly marketing.

Shelton, Connecticut, US

• 10,000+ Employee CorporationA founding member of Hubbell Enterprise Marketing (HEMs), Hubbell's first internal marketing and communications agency. Consolidated the marketing and communications teams from 75 individual.
• Digital Analytics Task Force: Collaborated on a cross-functional team of five to create Hubbell's first enterprise self-serve web analytics dashboard. Dash was created in Google Data Studio based on continuous.
• Enterprise Ecommerce Task Force: Served on cross-functional team to develop Hubbell's first enterprise eCommerce revenue dashboard in Microsoft Power BI. Helped identify a multi-million dollar revenue displacement due.
• Enterprise SEO Audit: Assisted lead SEO strategist with performing Hubbell's first corporate-wide SEO audit. Identified and prioritized errors in BrightEdge. Coordinated prioritization and execution of SEO strategy.
• Enterprise Marketing Resources Audit: Assisted with corporate-wide audit of all marketing and communications tools and resources. Collected budget and spend data, identified duplicate tools and accounts, and analyzed.
• Foundational Marketing Analytics Reporting: One of two analysts to integrate all Hubbell brands into Hubspot for marketing automation and reporting. Started preliminary analytic reports for brand account managers and.

Shelton, Connecticut, US

• Developed the foundation for data-driven, customer-centric eCommerce content strategy as Progress Lighting's first in-house copywriter. Managed a product catalog of 3,600 products across 30+ eCommerce channels.
• Data Cleaning and Standardization: Collaborated with data specialists and product managers to clean product data attributes and establish agreed-upon data standards and data collection processes.
• eCommerce Data-Driven Content Strategy: Researched key competitors and sales performance data to develop new content standards and assets for eCommerce landing pages. Pitched new content strategy to upper-level.
• eCommerce New Product Launch Gradient Tiers: Proposed a graded data-driven new product launch system involving product managers, content/marketing leaders, and sales leads rating new products based on eCommerce.
• eCommerce Copywriting and SEO Research: Wrote product descriptions and titles for new product launches. Updated copy across all 30+ eCommerce sites. Performed keyword research in BrightEdge, SEMrush, and native site.
• Cross-Functional Team Training: Taught eCommerce content best practices to Hubbell's commercial and industrial brand stakeholders. Served on panel of eCommerce specialists at Hubbell's corporate-wide eCommerce summit..

Clemson, SC, US

• FIRST-YEAR COMPOSITION: Planned and delivered an introductory writing course focused on rhetorical analysis. Guided students on their journey of developing argumentative writing skills through critical analysis of a.
• LITERATURE AFTER 9/11: Designed and taught modern literature course that explored how the September 11, 2001 terrorist attacks influenced literature and shaped the way writers responded to the event. Led analysis of.
• BUSINESS WRITING: Instructed business writing with a focus on clear, concise communication tailored to professional audiences. Included practical techniques to improve clarity, structure, and engagement.
• ACADEMIC COACHING & ADVISING: Mentored students on building essential academic skills, including developing sustainable research and writing habits, as well as effective study techniques.

Clemson, SC, US

Instructed first-year university students on developing rhetorical analysis and argumentative writing skills.

Clemson, SC, US

Master Of Arts - Ma, Professional Communication

Professional Certification, Data Analytics

Bachelor Of Arts - Ba, English Literature And Secondary Education