Katie Vann Email & Phone Number

Greenville, Sc, Us

Limoges, Fr

As the Senior Content Strategist for the EWS Commercial MarCom team, I lead the development and execution of high-impact, data-backed content that drives brand awareness, customer engagement, and lead generation. My role responsibilities include:• CONTENT STRATEGY: Leverage content performance metrics and market insights to craft a dynamic, data-driven content strategy. Identify optimization opportunities through regular audits of 1,000+ content assets, ensuring continuous improvement. Develop standardized templates and streamline processes to boost efficiency and consistency across content production.• CONTENT CREATION: Research, draft and publish a full-funnel spectrum of marketing materials including digital ads, flyers, course descriptions, sell sheets, brochures, blog posts, landing pages, and white papers. Apply various writing techniques, including copywriting, content writing, and SEO best practices, to create engaging and informative content tailored to specific target audiences (both internal and external). Enforce brand guidelines to maintain brand voice and identity.• EXECUTIVE COMMUNICATIONS: Collaborate with our Director of Channel Marketing to develop impactful speeches for senior executives, including general managers, vice presidents, and the group president. Align key messages with strategic goals and audience needs. Create all key messaging for our annual National Sales Meeting.• CONTENT PERFORMANCE EVALUATION: Partner closely with our Digital Marketing team to gather key performance indicator insights. Leverage insights to assess content effectiveness and identify areas for improvement. Provide actionable content recommendations based on data analysis. • STAKEHOLDER MANAGEMENT: Foster positive working relationships with 26 product managers and three general managers to encourage alignment and collaboration between teams. Present comprehensive quarterly marketing updates to senior management.

Limoges, Fr

30,000+ Employee CorporationAs the primary content creator for the EWS Commercial MarCom team, I utilized data-driven insights to develop customer-centric marketing content for our Pass & Seymour, Cablofil, Wiremold, and Connectrac brands. My role responsibilities included:• CONTENT CREATION: Research, draft and publish a full-funnel spectrum of marketing materials including digital ads, flyers, course descriptions, sell sheets, brochures, blog posts, landing pages, and white papers. Apply various writing techniques, including copywriting, content writing, and SEO best practices, to create engaging and informative content tailored to specific target audiences (both internal and external). Enforce brand guidelines to maintain brand voice and identity. • CONTENT STRATEGY: Utilize content performance metrics and market insights to develop a comprehensive and agile content strategy for the commercial team. Identify opportunities for optimization. Conduct audits and maintain 1,000+ pieces of content. Create templates and standardize content processes. • CONTENT PERFORMANCE EVALUATION: Collaborate closely with our Digital Marketing team to gather key performance indicator insights including open rates, click-through rates, downloads, and more. Leverage insights to assess content effectiveness and identify areas for improvement. Provide actionable content recommendations based on data analysis. • STAKEHOLDER MANAGEMENT: Foster positive working relationships with 26 product managers and three general managers to encourage alignment and collaboration between teams. Present comprehensive quarterly marketing updates to senior management highlighting key wins, insights, and strategy refinements. Maintain and distribute detailed weekly marketing reports to all product managers for project transparency and consistent communication.

Shelton, Connecticut, Us

10,000+ Employee CorporationA founding member of Hubbell Enterprise Marketing (HEMs), Hubbell's first internal marketing and communications agency. Consolidated the marketing and communications teams from 75 individual brands to better serve our internal and external clients with a "One Hubbell" marketing approach.• Digital Analytics Task Force: Collaborated on a cross-functional team of five to create Hubbell's first enterprise self-serve web analytics dashboard. Dash was created in Google Data Studio based on continuous stakeholder feedback.• Enterprise Ecommerce Task Force: Served on cross-functional team to develop Hubbell's first enterprise eCommerce revenue dashboard in Microsoft Power BI. Helped identify a multi-million dollar revenue displacement due to definition misalignment between stakeholders and mislabeled data. Developed enterprise eCommerce framework for new product launch and SKU management. Presented data findings and recommendations to upper-level stakeholders on bi-weekly basis.• Enterprise SEO Audit: Assisted lead SEO strategist with performing Hubbell's first corporate-wide SEO audit. Identified and prioritized errors in BrightEdge. Coordinated prioritization and execution of SEO strategy with IT department stakeholders. Developed brand-level dashboards with internal BrightEdge developers.• Enterprise Marketing Resources Audit: Assisted with corporate-wide audit of all marketing and communications tools and resources. Collected budget and spend data, identified duplicate tools and accounts, and analyzed audit data to for recommendations to consolidate spending and conserve resources.• Foundational Marketing Analytics Reporting: One of two analysts to integrate all Hubbell brands into Hubspot for marketing automation and reporting. Started preliminary analytic reports for brand account managers and internal agency stakeholders.

Shelton, Connecticut, Us

Developed the foundation for data-driven, customer-centric eCommerce content strategy as Progress Lighting's first in-house copywriter. Managed a product catalog of 3,600 products across 30+ eCommerce channels.• Data Cleaning and Standardization: Collaborated with data specialists and product managers to clean product data attributes and establish agreed-upon data standards and data collection processes.• eCommerce Data-Driven Content Strategy: Researched key competitors and sales performance data to develop new content standards and assets for eCommerce landing pages. Pitched new content strategy to upper-level stakeholders and implemented upon approval. Resulted in an increase conversions across all eCommerce channels including expanding our Amazon top performing products from 16 products to 60 products producing 80% of our revenue in six-months.• eCommerce New Product Launch Gradient Tiers: Proposed a graded data-driven new product launch system involving product managers, content/marketing leaders, and sales leads rating new products based on eCommerce data-forecasting and predictions. Helped to determine prioritization of marketing resources on A/B products.• eCommerce Copywriting and SEO Research: Wrote product descriptions and titles for new product launches. Updated copy across all 30+ eCommerce sites. Performed keyword research in BrightEdge, SEMrush, and native site tools such as Amazon Keyword Tool. Provided MarCom support as needed including social media channel audits and recommendations.• Cross-Functional Team Training: Taught eCommerce content best practices to Hubbell's commercial and industrial brand stakeholders. Served on panel of eCommerce specialists at Hubbell's corporate-wide eCommerce summit. Assisted with selection and implementation of new CMS (Salsify). Participated on data-mapping initiative during implementation.

Clemson, Sc, Us

• FIRST-YEAR COMPOSITION: Planned and delivered an introductory writing course focused on rhetorical analysis. Guided students on their journey of developing argumentative writing skills through critical analysis of a variety of texts and writing strategies. • LITERATURE AFTER 9/11: Designed and taught modern literature course that explored how the September 11, 2001 terrorist attacks influenced literature and shaped the way writers responded to the event. Led analysis of books, poems, essays, and other literary work that examined themes such as trauma, identity, loss, resilience, and the complexities of living in a post-9/11 world, including understanding global implications of the attacks and varied responses from different parts of the world.• BUSINESS WRITING: Instructed business writing with a focus on clear, concise communication tailored to professional audiences. Included practical techniques to improve clarity, structure, and engagement.• ACADEMIC COACHING & ADVISING: Mentored students on building essential academic skills, including developing sustainable research and writing habits, as well as effective study techniques.

Clemson, Sc, Us

Instructed first-year university students on developing rhetorical analysis and argumentative writing skills.

Clemson, Sc, Us

Master Of Arts - Ma, Professional Communication

Professional Certification, Data Analytics

Bachelor Of Arts - Ba, English Literature And Secondary Education