Katie Van Oudenhoven Email & Phone Number

Minneapolis, Minnesota, United States

Support the RBC Global Asset Management brand in the U.S. through internal communications and public relations.• Serve as a trusted advisor to C-level executives, guiding the strategy and execution of their internal communications engagements.• Craft messaging and communication strategies that capture leader voices and employee attention.• Write and manage key channels, including: executive emails, messaging for business updates and announcements, town halls, talking points, executive engagement plans, and more.• Support executives with their LinkedIn presence through content development and identification of engagement opportunities.

Minneapolis, Minnesota

Support private investment firm through internal communications, media relations, and capital raising and investor relations initiatives.• Collaborate with investment professionals and senior leaders to develop high-quality, curated content to engage investors and other key audiences.• Craft effective messaging by mining data, leveraging subject matter experts, and conducting research and interviews.

Burnsville, Minnesota

Collaborated with business partners, business leaders and central communications team to develop and execute robust internal and external communications programs. Achievements:• Created timely, dynamic communications such as internal videos, infographics and presentations to inform the employee population about progress aligned with business strategies and goals.• Supported the deployment of consolidated messaging to employees via the Poppulo platform.• Increased business unit content featured on intranet by 125% year-over-year to an audience of 41,000+ employees.• Supported external communications related to products and the business including, but not limited to, media releases, social media channels and key messages.• Designed, deployed and maintained business unit SharePoint site accessible to 5,000 employees, increasing average monthly web traffic by 95% over a 12-month period.• Designed new SharePoint site accessible to 41,000+ employees, increasing unique web traffic by 120% within the first month of deployment.• Redesigned and implemented market-leading voice of the customer program and market research strategy.

Burnsville, Minnesota

Assisted with various internal and external marketing communication projects, such as planning and executing events, developing marketing materials, maintaining website and intranet content, managing the brand, advertising, copywriting and editing.Achievements:• Coordinated booth logistics including sponsorship, volunteer recruitment and communication for event with 7,500+ attendees.• Designed and wrote compelling copy for advertising campaigns to generate leads and increase sales; participated in new product launch campaign development.• Integrated and rebranded acquired business by designing the architecture of a new microsite.

Paderno Del Grappa, Italy

Demonstrated leadership, professionalism, pride and the desire to promote the Consortium Institute for Management and Business Analysis (CIMBA) to prospective students by sharing my insight and experiences abroad through weekly blog posts.

Umd Development Office - Duluth, Minnesota

Managed permanent records for the University of Minnesota database system, ensuring accuracy and completeness.Achievements:• Selected by leadership to manage a high-visibility project and develop strategic messages that influence stakeholders’ perspectives and increase department funding.• Developed and maintained content for organization’s web presence.• Planned and implemented a digital scanning project.

Eagan, Mn

Executed digital and print marketing initiatives—initiated and implemented a social media strategy to increase user base and engagement, designed promotional materials, and enhanced multimedia storytelling through writing, photography and videography.

Supertarget - Apple Valley, Mn

Provided outstanding customer service and produced specialty coffee beverages while working in a fast-paced team environment.

Bachelor’S Degree, Organizational Management

Activities and Societies: Marketing & Communications Committee, Student to Business Initiative, Yoga Club, Intramural SoccerB.B.A..

Master Of Business Administration - Mba

Cumulative GPA: 4.0

Undergraduate Study Abroad — Paderno Del Grappa (Tv), Italy

Activities and Societies: Blog Ambassador• Studied business, acquired an overview of European practices, and visited with local companies.

High School

Activities and Societies: Speech Team, National Honor Society, Soccer, Fellowship of Christian Athletes, Young LifeCumulative GPA: 3.85