Katie Bykowski Email & Phone Number

Saint Paul, Mn, Us

Denver, Colorado, Us

Denver, Colorado, Us

Minneapolis, Mn, Us

I spearhead Code42's Insider Risk Management (IRM) and Ecosystem narratives, authoring the IRM framework and securing alignment across PMM, PM, Ecosystem, Insider Risk Advisory services, and executive teams. This framework now drives Code42's growth strategy, influencing our technology, services, and partnerships.Key responsibilities included:- Lead product launches for new integrations or partnerships- Innovate ways to utilize Code42's product telemetry data- Collaborate with product management, ecosystem, and insider risk advisory teams on launches and market research- Brief analysts on our IRM and ecosystem narratives- Equip sales and marketing with integration messaging, positioning, and resources- Research competitors, emerging market categories, and buyer trends- Engage with customers regularly- Develop buyer-centric content and experiences

Minneapolis, Mn, Us

As the Voice of Customer SME, I revamped the customer advisory board, managed the customer reference program, and led voice of customer research initiatives. I collaborated closely with buyer research, competitive intelligence, analyst relations, and product management teams to integrate customer insights into our product and go-to-market strategy.In this role, I engaged with security leaders from Fortune 100 companies and established strategic partnerships with key customers and partners like CrowdStrike and Exabeam.

Minneapolis, Mn, Us

At Code42, I built the company's first customer reference program, partnering with sales and customers to establish it while balancing goal achievement and relationship building.Key responsibilities included:- Implementing gamification to engage Code42's advocate community- Capturing and publishing customer success stories- Managing Code42's annual customer awards- Overseeing customer speaking sessions, including webinars, tradeshows, and conferences- Connecting customer references with potential buyers to support sales- Assisting product management in selecting customers for beta programs and gathering product feedback.

St Paul, Minnesota, Us

In my role as Pipeline Manager, I collaborated with the NetApp Customer Reference Team, Marketing Teams, and Sales Reps to identify suitable customer references aligned with corporate goals. Once a customer was ready to go public, I partnered with NetApp's Customer Reference Team and MSP-C's technology media team to craft their success story.Additionally, I oversaw digital marketing strategy, managing the distribution of approved customer stories to NetApp's sales and marketing teams. This involved redesigning internal web pages and coordinating content for a weekly sales e-newsletter.

St Paul, Minnesota, Us

At IBM Systems Media, I spearheaded the redesign of their annual Solutions Edition, a publication featuring paid advertising across hardware, accessories, software, and services. Previously an alphabetical company index, the revamped edition launched in January 2017 with enhanced editorial content, sponsored advertising, lead generation options, and improved SEO and marketing strategy.After transitioning to NetApp projects at MSP-C, I continued with IBM Systems Media as a freelance consultant and project manager, overseeing the final production phases. The 2017 Solutions Edition achieved a 12% increase in advertising sales revenue compared to the previous year.

St Paul, Minnesota, Us

As the Marketing and Sales Development Manager at IBM Systems Media, I led marketing and sales communications targeting IBM Business Partners. I consulted with advertisers to identify opportunities aligning with their goals, supporting our sales team effectively.Internally, I collaborated with production, digital strategy, and editorial teams to execute and measure client advertising campaigns.

St Paul, Minnesota, Us

During my internship at IBM Systems Media, I focused on digital analytics, online marketing, and market research. I regularly utilized tools like Google Analytics, Exact Target, and DFP to analyze website performance and ad click-through rates. Additionally, I led the production of the 2014 and 2015 online Solutions Edition.Faced with challenges like ad-blocking technology and low CTRs on banner ads affecting our eNewsletter business, I proposed a solution to boost profitability. I redesigned our eNewsletters to feature text-based advertisements, collaborating closely with sales and editorial teams.The redesign yielded impressive results: - Sales revenue surged by 97% from 2014 to 2015.- Clicks to individual advertisers in our Mainframe EXTRA eNewsletter rose by an average of 320%.- Our IBM i EXTRA eNewsletter also saw increased revenue and advertiser value.- We were honored with a Bronze Pearl Award for Most Effective Email Program in 2015.

Master Of Business Administration (Mba), Strategic Growth

Bachelor Of Business Administration (Bba), Marketing And Economics

International Marketing

Education record