Katie Wachala Email & Phone Number

Champaign, Il, Us

• Supported the sales team and clients with KPI snapshots to clearly visualize and interpret state of business• Built out adhoc custom Excel reporting, • Streamlined data processes for efficiency• Problem-solved with supporting data-driven insights

• Responsible for a $40 million+ portfolio in e-commerce accounts, mainly Amazon.com• Managed and trained team, guiding them to grow their personal account portfolios and abilities• Regularly built PowerPoint decks analyzing client growth opportunities and sales analytics• Diplomatically addressed issues that arose internally or externally, prioritizing positive experience and outcome• Planned marketing budgets and sales expectation as well as strategy and timelines to accomplish goals

• In addition to Account Executive duties (below), managed a $20 million+ budget and trained new employees

• Creatively strategized to grow brands’ online businesses on Amazon, Kohls.com, and Zappos with $3 million+ portfolio• Monitored and advised on sales numbers, forecasts, budgets, and spend, communicating between clients and retailers• Managed cross-functional teammates to ensure accurate execution of our plans• Performed a range of administrative responsibilities including site audits, item onboarding, retailer cases

• Promoted from Trade Marketing team due to strong initiative and ability to clearly articulate and understand sales goals

• Promoted quickly from Coordinator role, gaining new responsibilities and becoming a colleague’s manager• In addition to writing e-commerce content, created extensive forecast reports to help clients increase online business

• Wrote brand and product content for e-commerce, audited product pages on retail sites, assisted with item onboarding

Champaign, Il

Naperville, Il

• Built brand recognition by contributing to and expanding social media and online presence as well as writing compellingpromotional and press content for distribution• Accountable for organizing tradeshow logistics including scheduling, promotion, and executing visual display• Utilized basic Adobe Photoshop and Illustrator for branded marketing and product photography• Created clear and descriptive materials to assist in meetings and discussions with large buyers• Developed and implemented a publicity and marketing plan, including weekly newsletters and media correspondence

Chicago, Il

• Supported the Global New Business endeavors with international correspondence, research, and data entry • Entrusted with increased responsibilities while the supervisor took maternity leave, including organizing and reporting multi-million dollar revenues and billings for new or existing clients, and assisting in the management of a database with over 5,000 pieces of intellectual property• Coordinated training for our new global business reporting tool, including the creation of a user manual. Served as a day-to-day contact for international employees with questions• Employed the invaluable knowledge of the global network’s creative work gained in previous internship to strategically advise and assist queries from our network of offices

Chicago, Il

• Maintained essential calendars to keep the department informed of upcoming projects and important dates• Met tight deadlines while keeping a keen attention to detail and accuracy• Managed spreadsheets consisting of winners, entries, agency of the year, results, jury members, and budgets• Prepared information for web developers creating the global network’s new Leo’s Showcase online database and played a vital role in User Acceptance Testing• Assisted the Leo Burnett, Arc and Lápiz coordinators in expediting Global Product Committee and award show submission processes

Naperville, Il

• Filled a temporary position in the Publicity Department• Secured various forms of media exposure for list of titles• Created and implemented publicity plans

Champaign, Il

• Ensured positive tenant relations through energetic and conscientious customer service • Executed personal tours of campus apartment units• Contributed to various company marketing endeavors • Daily utilization and management of company database • Improved sales via constant communication with prospective tenants

Naperville, Il

• Varied support for publicists as related to raising company media exposure • Created press releases and pitches containing key hook ideas for radio, print and TV • Management of company databases to ensure accurate execution of pitching• Secured radio interviews and print articles through various forms of media interaction• Raised awareness of Sourcebooks authors via improved relationships with literary bloggers