Katie Walsh Email & Phone Number

Cornwall, England, United Kingdom

Cornwall

I've worked at Gwel an Mor for almost five years during which time my role has evolved. My primary responsibilities include digital marketing - website management, PPC, paid social ads and email marketing campaigns. Plus, print marketing materials including leaflet, flyer and poster designs. Other responsibilities include executing photoshoots and PR stays from various levels from national newspapers to social influencers.I support the revenue team to ensure our rates are positioned correctly in the market, advise on market trends and monitor the booking system providing the teams with daily reporting on booking data and revenue.I manage B2B relationships with third parties, as well as connections with partners such as local businesses that we work alongside. My role spans the holidays and sales team, as well as departments including a restaurant, wildlife centre, children's play centre and golf course. Feadon Wildlife Centre is a pivotal part of my responsibility. I set up the social media pages for the centre 4 years ago, run the PPC, social ads and webpage and it has a strong following and healthy engagement. I am responsible for telling the story of the centre from how it began to what it is now. Rescusing, rehabilitating and releasing are our primary focus and we run educational activities helping to fund this. I work closely with various third parties including Just Bee Eco Hives, Visit Cornwall, the David Bellamy Conservation Awards, Last Chance Hotel, The Cornwall Bat Group and many others. I encourage local communities and visitors to engage with wildlife and learn about it to help protect and nurture it. I also closely manage a relationship with The Wildlife Trusts where the centre takes part in an annual breed and release programme for water voles due to their worryingly rapidly declining numbers.

Portreath, England, United Kingdom

Redruth, Cornwall

I worked closely with graphic and web designers, digital PR & social, PPC, data & analytics, and SEO teams as a digital marketing manager. I specialised in creating engaging and optimised website content that is UX-driven, as well as social copy for Facebook, Twitter, YouTube and Instagram. I managed multiple accounts for a wide range of clients including Wyndham Hotels, Hyatt, Marriott International, Cross Country Trains, Dorothy Perkins, Jamie Oliver, Accor, Spa Seekers and many more. The content I created included the highest performing articles on various client’s content hubs for organic search, time spent on page and conversions. I have also managed a content hub that was nominated for three awards in 2018, including one for the International CMAs in the category of ‘Best Use of SEO’.

Bangkok

Lookeast Magazine is based in Bangkok and I regularly wrote features for the magazine, including hotel and restaurant reviews. I also worked with the in-house editor to edit and proof articles before they went to print and optimised online articles for SEO purposes. I progressed into magazine layout design for both the in-print copies and the online versions.

Remote

I was a freelance full time digital marketeer for Smart Traffic producing copy for online marketing purposes. I conducted keyword research, crafted content calendars, proofread posts, created metas, social copy and short form ad copy. When new clients boarded, I identified brand strategies and appropriate brand tone of voice according to the personality and industry of the company. I was responsible for forming and maintaining third party relationships, and regularly created Press Releases.

Remote

I worked as a successful freelancer for various clients based all over the world, primarily in the wildlife, travel and tourism sectors. Clients ranged from large hotel chains to independently owned local companies running niche brands such as wildlife spotting tour companies, scuba diving businesses and animal rescue centres. My services included business start-up packages, designing and launching websites, managing organic and paid social accounts, producing printed marketing materials, managing SEO and PPC, content creation, various marketing campaigns spanning everything from general brand awareness to increased sales and email marketing campaigns. I was responsble for everything from effective short ad copy to increase sale conversions to longer-form optimised blog posts for boosting brand awareness. Clients varied from those in the luxury travel and retail sectors to the motoring industry, while I also dedicated free/discounted work to many ethical animal charities such as Soi Dog Foudation, Green Andaman Travel and Burn and Emily's Elephant Sanctuary.

Bachelor Of Arts - Ba, Journalism, 2:1

London College of Printing (London Institute) Degree in journalism. Various jobs in print including time spent at The Guardian newspaper.

A Levels, 3: A, B, B

Activities and Societies: Hockey team captain 3 A Levels: English Language and Literature (A); Art (B); General Studies (B)

High School, Gcse, 11 A* - B

Activities and Societies: Hockey team captain 11 GCSEs: English Language (AA); Dance (A); English Literature (A); Drama (A); Design (A).