Katie Warren Email & Phone Number

Durham, Nc, Us

Partnering with family-focused brands to refine and elevate messaging in a way that makes marketing sense (and money).Trusted by: Spin Master (Ms. Rachel, Melissa & Doug), Gotham Greens, Nugget, Hello Bello, Superkin, The Lactation Network, The Modern Brand, Hairstory, Linq, Wyndy, Public Goods

Be the boss you needed. Self-aware management tools, training, and resources for the next generation of creative team leads.

Durham, North Carolina, United States

• Founding creative team member, grew the Shipt brand from regional startup to a $550 million acquisition by Target Corp. in 2017• Developed brand voice and tone, owned copy creative direction, translated key business objectives into high-performing assets• Built a multi-level team of writers. Achieved company-leading employee retention with a whole-person management approach• Led cross-functional performance group focused on ad creative strategy, testing, and optimization for paid media plans. • Recognized by Facebook for best-in-class paid creative -Introduced ad concepts and messaging that increased CTRs by 3x and decreased CPAs by 27%

Raleigh-Durham, North Carolina Area

Birmingham, Alabama

Birmingham, Alabama

• Concepted and produced content for a variety of clients including website and SEO copy, radio spots, social media messaging, blog posts, newsletters, emails, app copy, digital ads, print media, etc.• Partnered with creative and multi-disciplinary teams to craft industry-leading digital and integrated concepts; responsible for continually bringing fresh, relevant ideas to current and prospective clients• Repackaged owned content across multiple channels to continually support brand’s overall strategy• Provided recommendations for improving user experience and content value of ongoing projects• Worked with local and national brands including: Regions Bank, Little Debbie, Schutt Sports, Alabama Tourism Department, AIANTA, Brown-Forman, Bayer Advanced, Alabama Power, Bayer Properties• Contributed to the Addy award-winning Year of Alabama BBQ campaign• Worked efficiently to provide estimates and complete work within a given project’s projected scope, billable hours, and assignment parameters

Birmingham, Alabama

Birmingham, Alabama Area

• Oversaw the complete process of producing numerous cookbooks, bookazines, and digests at once across Oxmoor House brands (including Southern Living, Cooking Light, Coastal Living)• Responsible for efficient workflow through each step of the production process; worked with editorial staff and freelancers to coordinate schedules and maintain communication between editors, designers, production, etc. • Copyedited and tested e-books on Kindle, Nook, and iPad for both editorial and functionality errors• Used resourceful time management multi-tasking skills to work on multiple unique projects at once• Worked in InDesign to input edits and check projects for consistency, correctness, and overall readability• Troubleshot as needed to develop solutions to any issues that arose; utilized agile thinking to keep projects on track and running smoothly

Birmingham, Alabama Area

• Provided editorial support to senior and associate editors, brand managers, project editors, and designers within all Oxmoor House brands including Southern Living, Cooking Light, Weight Watchers, America’s Best Recipes, Betty Crocker, Pillsbury, My Recipes, Coastal Living, Bisquick and Gooseberry Patch. Worked on multiple deadlines in a dynamic and constantly changing editorial environment. Used task delegation and time management to consistently manage a schedule of extremely varied tasks• Associate Editor of Cooking Light Annual Recipes 2012; formatted recipe and feature content from Cooking Light magazines into book format, oversaw and edited content and layout on a monthly production schedule • Copyedited and tested e-books on Kindle, Nook, and iPad formats for both editorial and usability errors• Recognized by senior staff for independent research of industry trends and talent; brainstormed new paths for expansion within each distinct brand• Researched and wrote copy for multiple publications across brands including welcome letters, front and back matter, chapter openers, and additional “bonus” content such as tips and blurbs about technique, ingredients, etc.

· Conducted research and interviews· Completed articles on multiple deadlines for Vital Signs, the periodical newsletter for Duke Raleigh Hospital

Boone, Nc

· Work with a team of writers to develop creative and unique content specifically intended for college women at ASU· Write 1-2 articles per week for online publication· Collaborate on team projects and articles that feature specific aspects of campus· Promote the branch throughout campus and social media outlets

Boone, Nc

• Developed, managed, and secured regular and feature content for each quarterly issue• Utilized delegation and problem-solving skills to create an interesting, engaging product on a deadline; collaborated with both staff writers and external contributors• Managed social media including frequent blogging, Twitter, and Facebook• Organized and planned photoshoots, conducted interviews and home walk-throughs with advertisers, homeowners, and persons of interest and importance in the community• Completed office tasks such as contacting clients, leading interns, scheduling, recording payments received, invoicing, and managing all accounts and contracts• Represented the company at regional events and promoted the magazine

Boone, Nc

Author of “Life at 3,000 Feet,” a self-created weekly column about living creatively and inexpensively in Boone, North Carolina. Included features on restaurants and outdoor recreation among other local aspects.