As the Director of Marketing Strategy, I lead a talented team in driving innovative marketing initiatives that attract top-tier students, engage our alumni, and amplify our institutional brand.In my role, I develop comprehensive marketing strategies that align with the university's vision and goals, ensuring that our messaging resonates with diverse audiences. I collaborate closely with senior leadership, academic departments, and key stakeholders to create impactful campaigns that showcase Purdue’s institutional excellence, academic programs, research breakthroughs, and commitment to reimagining the higher education landscape.Key Responsibilities:1. Strategic Planning: My team drives the development and execution of multi-channel marketing strategies that drive enrollment growth, enhance brand recognition, and expand our partnerships. By leveraging market research and data analytics, we identify emerging trends, target audiences, and competitive opportunities to inform our strategic direction.
2. Brand Management: Our team oversees the university's brand identity and ensures consistent application across all marketing. Our marketing strategists work closely with designers, copywriters, and content creators to develop compelling narratives that authentically represent our institution's values and strengths.
3. Collaboration and Leadership: I foster a collaborative culture by inspiring and mentoring a high-performing marketing team. Through effective communication and strategic direction, I support cross-functional teams to successfully execute campaigns and initiatives that align with our university's marketing objectives.
4. Performance Analytics: I leverage data-driven insights to evaluate the effectiveness of our marketing efforts, tracking key performance indicators, and adjusting strategies accordingly. By implementing robust tracking mechanisms, we continuously assess campaign performance and provide actionable recommendations to enhance outcomes.

As Marketing Director at RJE, I drive the marketing and brand strategy for our Enterprise. As a member of the Indiana and Executive Leadership teams, I work directly with our CEO, Market Presidents, and other leadership to execute impactful strategy and growth for the betterment of the business.• Develop and execute brand marketing strategy for both Enterprise and individual market locations• Reinforce all Enterprise departments with impactful brand oversight and marketing support, particularly sales and business development• Contribute to sales strategy and drive an extreme focus on client experience• Create, implement and maintain brand programs that drive strategic partnership with clients, partners and philanthropic organizations• Successfully position RJE as a thought leader in industry with robust content creation, social media and digital media strategy

* Support marketing strategy through implementation of:* Content creation* Digital assets (website, ads, etc.)* Event execution* Sales support

As Sr. Marketing Coordinator at Assurant, I honed my brand development expertise by implementing crucial campaigns and brand refinement during a significant acquisition.• Spearheaded planning and implementation of overall marketing strategy for Assurant Valuations and Mortgage Solutions produce lines• Established Assurant as subject matter expert in mortgage industry with robust digital, content and brand marketing across several verticals• Actively engaged with clients, vendors, stakeholders and community members through strategic communication strategy and outreach

COMMUNICATIONS SPECIALIST (January 2015 - April 2015)JR. PUBLIC RELATIONS AND EVENT COORDINATOR (May 2013 - January 2015)During my time at HomeFinder.com, I gained invaluable expertise in both content creation through our detailed thought leadership strategy and event execution as the lead planner for our annual Agent Makeover Series national sweepstakes event.• Coordinated annual content development, event execution and marketing strategy and budget• Driver for all content creation, including blog, social media, newsletters and all client, internal and stakeholder communication• Lead planner for annual national sweepstakes event and extensive tradeshow attendance and exhibition• Conducted all public relations, media outreach and media monitoring efforts