Manages the production of creative designs and art layouts by developing concepts and by providing work direction to production team. Effectively balances both artistic creativity and flexibility as well as coordination, vision, project management skills and organization. Use graphic design skills and industry knowledge to develop creative standards, and guide multimedia content development for many different clients on a wide array of projects. Responsible for the final product, what advertisements look like and for generating brilliant ideas to present to the client and see to production.Mentors and manages a small creative team including junior designers and web designers to accomplish client satisfaction. Oversees all aspects of design and creative team workflow, and offered design solutions when necessary. Worked to motivate and support all staff, resulting in excellent workflow and productivity.

Responsible for producing creative materials and design solutions that have a high visual impact. Duties include meeting with clients to discuss their objectives, creating integrated design projects, and providing graphical support for web media. Manages quoting, ordering, and deliverables for print within the agency while maintaining professional relationships with local print vendors, and promotional merchandisers.

Collaborate with designers and marketing team members to conceptualize and execute new campaigns for the Food City brand, a grocery retailor with annual sales over $2.1 billion and over 13,000 associates. Generate content that makes an impact for a wide array of media including print, web, mobile, email, digital signage, and social environments. Design quarterly associate magazine and photograph food and varied products for marketing projects. Pitch rebranding strategies and design articulation to senior executives and members of the marketing team. Design custom in-store point of purchase displays and promotional pieces for over 100 retail locations. Lead design segment of branding project for multiple store departmental product campaigns.Act as project manager and creative director over team of graphic designers, photographers, and print shop employees to produce multi-phase integrated marketing campaigns reaching local and regional audiences producing increase in sales ($41K gross profit), customers, and brand loyalty (7 out of 12 private label categories out performed their CPG counterparts) for Battle at Bristol Campaign. Mobile app styling for mobile app development team to maintain brand consistency on design aesthetic across mobile applications.

Served on the University Re-branding Committee and developed the Academic & Athletic Identity Standards and general usage guidelines and layouts for 5,000+ faculty and students. Created print and promotional designs for SACs accreditation, as well as logos, layouts and advertisements for departments within the University. Developed and implemented marketing campaigns to accelerate departmental revenue and brand awareness.

Implemented planning schedules for special events, media and public relations. Managed all phases of planning for a three-day children’s festival event named “Kids Central”. Supervised events production team during festival. Fabricated all marketing and social media content and design of event logo. Integrated successful new sponsorship opportunities to generate revenue and developed letter of agreements to established partnerships.