Katie Wilkerson Rethman Email & Phone Number
Who is Katie Wilkerson Rethman? Overview
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Katie Wilkerson Rethman is listed as Head of Product for Newspack at Automattic at Automattic, a with 1056 employees, based in Henderson, Kentucky, United States. AeroLeads shows a matched LinkedIn profile for Katie Wilkerson Rethman.
Katie Wilkerson Rethman previously worked as Head of Product, Newspack at Automattic and Revenue Product Strategy Lead, Newspack at Automattic. Katie Wilkerson Rethman holds Master'S Degree, Political Management from The George Washington University.
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About Katie Wilkerson Rethman
With over a decade of experience in digital media and audience and revenue development, I am passionate about creating innovative and sustainable solutions for publishers. As the Head of Product & Strategy at Newspack, a platform built by Automattic for independent news organizations, I lead the development and execution of our suite of products focused on helping publishers grow their revenue and reach. I collaborate with a cross-functional team of engineers and designers, as well as with external partners and stakeholders, to deliver high-quality and user-friendly solutions that align with our mission and vision. Prior to joining Newspack, I was the Associate Director of Publisher Revenue Growth at 10up, where I helped publishers optimize their ad performance, increase their traffic, and diversify their revenue streams. I am driven by the opportunity to empower and support news organizations, and to contribute to the future of journalism.
Katie Wilkerson Rethman's current company
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Katie Wilkerson Rethman work experience
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Revenue Product Strategy Lead, Newspack
Associate Director Of Publisher Revenue Growth
Senior Strategist, Audience & Revenue Development
Strategist, Audience & Revenue Development
Consumer Marketing Manager
My main objective at The Atlantic was to widen the appeal of this already global brand into the digital space through acquisition and strategic partnerships. One year and countless campaigns later, business had grown 20% year-over-year every single month. I developed and implemented the digital marketing strategy, overseeing a budget of half a million dollars for campaigns that generated over $1.5 million in profit annually. Campaigns outside of digital (display advertising, social media, email, etc) included direct mail and holiday gift campaigns, targeting over 1 million recipients. I was also responsible for pursuing and negotiating business partnerships to grow the brand and allow for acquisition of outside memberships.
National Accounts Manager & Digital Sales Executive
As the accounts manager of the only publication focusing on political campaign strategy, I worked to ensure our readership was targeted with relevant and influential advertising. I managed a book of over 200 clients made up of political consultants, public affairs firms, media and advertising agencies, and associations/non-profits. By identifying and managing a pipeline of revenue opportunities across print and digital advertising platforms, I negotiated contracts, created media plans, and offered consultation as to which opportunities best accomplished clients’ media targeting goals and greatest ROI.
Educational Leadership Consultant
As an Educational Leadership Consultant for Kappa Alpha Theta, I learned to manage relationships with a variety of different people from all over the country. This two year consulting experience taught me how to be focused and proactive in a working environment where the success of the organization is highly contingent upon my success in the field. It also helped me refine my problem solving skills and enhanced my interpersonal development. I was able to be exposed to a fast paced atmosphere that challenged me to learn how to adapt to an environment that constantly changed day in and day out. I traveled to 36 of the 50 states in the US and 2 Canadian provinces within the two years, working with people of all different personalities and backgrounds. Below is a summary of job responsibilites:• Served as an international representative for Kappa Alpha Theta women’s fraternity, an internationally recognized not-for-profit organization.• Visited chapters on college campuses across the country to ensure policy compliance by meeting with university officials, collegiate officers, and advisory boards. Assessed chapter management, problem-solved, and facilitate educational programming.• Researched and conduct an average of 35 consulting visits per year to perform operational audits and produce quality control reports.• Created and facilitated educational workshops and leadership development training. • Developed plans and processes for individual chapters across North America to ensure the success of member recruitment initiatives, financial management, risk management, member education programs, and organizational structure.• Coordinated extensive travel.
Legislative Intern
Working along side two of Kentucky's most renowned lobbyists allowed me to experience a different aspect of the political arena - advocacy and support of public interests. As the legislative intern for KRF, I was responsible for researching, analyzing, and summarizing over 100 bills of interest for KRF’s 3,000 members. I attended committee meetings daily and presented detailed briefings to federation staff. I also maintained the KRF website to ensure that members had access to the most accurate and up-to-date information on legislation.
Congressional Intern
Experiencing government from the nation's capital allowed me to develop a better understanding of the legislative process on the federal level. As a congressional intern, I assisted the staff of Congressman Ed Whitfield from Kentucky’s first district. I worked directly with constituent services through drafting letters and sending email correspondence, as well as through administering upbeat and informative Capitol tours for constituents visiting the office. I also attended committee meetings weekly and wrote detailed summaries for the legislative assistants. One of the memos I wrote on donor state issues was sent to the Kentucky Governor’s office by request of the legislative director.
Legislative Intern
As the legislative intern to Senator Dorsey Ridley, I observed the legislative process through individual meetings with legislators, lobbyists, and constituents, as well as through tracking the order of business on both the Senate and House floors. I assisted with constituent services through drafting letters and sending email correspondence on behalf of the Senator.
Colleagues at Automattic
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Jordan Gillman
Colleague at AutomatticWollongong, New South Wales, Australia
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Luke Leal
Colleague at AutomatticGreater Houston, United States
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Machelle Cox
Colleague at AutomatticMesa, Arizona, United States
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Jorge Calle
Colleague at AutomatticLisbon, Portugal
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Kellie Hodgins
Colleague at AutomatticGreater Toronto Area, Canada
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Tien-Chih (Tenz) Shih
Colleague at AutomatticYilan County, Taiwan, Province Of China
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Tung Du
Colleague at AutomatticVietnam, Viet Nam
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Kristian Vitozev
Colleague at AutomatticBulgaria
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Jessenia Fenton
Colleague at AutomatticLos Angeles, California, United States
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Joe Boydston
Colleague at AutomatticManitou Springs, Colorado, United States
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Katie Wilkerson Rethman education
Master'S Degree, Political Management
Bachelor Of Science (B.S.), Community Communications & Leadership Development, Agriculture
French Agricultural Production
Frequently asked questions about Katie Wilkerson Rethman
Quick answers generated from the profile data available on this page.
What company does Katie Wilkerson Rethman work for?
Katie Wilkerson Rethman works for Automattic.
What is Katie Wilkerson Rethman's role at Automattic?
Katie Wilkerson Rethman is listed as Head of Product for Newspack at Automattic at Automattic.
Where is Katie Wilkerson Rethman based?
Katie Wilkerson Rethman is based in Henderson, Kentucky, United States while working with Automattic.
What companies has Katie Wilkerson Rethman worked for?
Katie Wilkerson Rethman has worked for Automattic, 10Up, The Atlantic, Campaigns & Elections, and Kappa Alpha Theta Fraternity.
Who are Katie Wilkerson Rethman's colleagues at Automattic?
Katie Wilkerson Rethman's colleagues at Automattic include Jordan Gillman, Luke Leal, Machelle Cox, Jorge Calle, and Kellie Hodgins.
How can I contact Katie Wilkerson Rethman?
You can use AeroLeads to view verified contact signals for Katie Wilkerson Rethman at Automattic, including work email, phone, and LinkedIn data when available.
What schools did Katie Wilkerson Rethman attend?
Katie Wilkerson Rethman holds Master'S Degree, Political Management from The George Washington University.
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