Katie Willard Email & Phone Number

Pittsburgh, Pa, Us

The Social Bee is a boutique marketing agency with West Virginia roots and global impact. Through strategic done-for-you and done-with-you marketing services, we translate your passion, grit, and heart for the work you do into marketing campaigns your people actually get. We nerd out and narrow in on ways to put your mission centerstage so more of the right people work with you, buy from you, and broadcast your movement to the masses.*Oversees business development and strategy*Cultivates lasting relationships with clients*Drives all marketing and communications strategy, including social media marketing, website optimization, email marketing, event planning and promotion, branding, and consulting & training*Manages day to day operations and budget

Charleston, West Virginia, Us

* Oversaw marketing and communications efforts for nine Commerce agencies including strategic communications, media relations, and integrated marketing strategies* Supervised a staff of 25 including project managers, designers, writers, photographers/videographers, web developers, and content creators to execute integrated marketing and public relations efforts* Led teams on strategic communications planning including concept development, brand strategy, creative development and production, and campaign evaluation* Developed strategy and oversees management of 16 social media accounts for Commerce agencies including Facebook, Twitter, LinkedIn, and Instagram* Nearly tripled follower base and reach of all Commerce social media accounts from time of hire* Created and managed the Commerce Communications digital marketing team that produced blogs, social media campaigns, website copy and SEO, email marketing, digital advertising, andonline editorial content* Developed and maintained digital content editorial calendar for all online avenues* Implemented a new project management software, created agency-wide Standard Operating Procedure manual, and trained all staff on best practices* Built positive and lasting relationships with clients to ensure all agencies upheld the mission of the WV Department of Commerce

New York, Ny, Us

Managed online and social media presence to grow a follower base and encourage member engagement. Managed the digital content editorial calendar to ensure that all content was timely, accurate, and engaging. Built member acquisition for Connex sector meetings by assisting with the writing and maintenance of a strategic plan for each sector served. Recruited key opinion leaders by being the liaison between the sectors that Connex serves with those that act as online and live meeting advisory board members, key content contributors, and digital brand ambassadors. Executed marketing strategies, including promotional copy writing, brochure and collateral creations, email blasts, list management, and data entry. Coordinated the development of videos and other digital creative assets as needed for marketing services and promotions. Provided requested research to develop intelligence on prospective targets, industries, and markets.

Morgantown, Wv, Us

Maintained and developed content and design on all New South Media websites. Oversaw all New South Media social media accounts, including Facebook, Twitter, Pinterest, Instagram, Google+, and LinkedIn. Planned and implemented social media campaigns to drive website traffic and promote the New South Media brand to readers. Tracked analytics for all websites, social media accounts, and digital marketing campaigns. Developed content for email marketing and promoted newsletters. Managed web and social media specialist, interns, and bloggers for all publications.Accomplishments:wvliving.com - Increased website traffic by 22% and social media engagement by 40%morgantownmag.com - Increased website traffic by 10% and social media engagement by 50%mywvwedding.com - Increased social media engagement by 15%

Wheeling, Wv, Us

Produced, managed and maintained internal and external agency and regional newsletters, social media sites, digital content for webpages, eblasts, press releases, and marketing plans. Generated detailed strategic plans to help further communicate the mission of Catholic Charities WV.

Promoted, coordinated and maintained various volunteer-based environmental programs. Represented the WV DEP to the public, government officials, local watershed groups, schools and municipalities. Planned and organized environmental awareness meetings and workshops for the community and professional organizations. Consulted with newspaper agencies to arrange promotional campaigns across WV media for programs such as WV Make It Shine and Adopt-A-Highway. Distributed press releases, brochures, applications, and public service announcements to promote various volunteer-based programs. Served as the liaison for the eastern panhandle with professional, business and civic groups, and community organizations. Promoted the availability of regional recycling services.

Responsible for daily operations of the office, managing real estate transactions and the collection of fees for over one hundred mini storage units through QuickBooks. Maintained and updated home and land property listings on the company website, social media page, and in printed real estate guides. Coordinated with local media to advertise home listings in the local papers.

Master Of Arts (M.A.), Corporate And Organizational Communication

Bs, Animal And Nutritional Sciences