Oversee all aspects of relationship building and revenue generation across New York, New Jersey, and Pennsylvania by creating customized proposals to meet each client’s goals and attract their target audience.• Drive new business revenue by selling custom, cutting-edge dining, hospitality, and wellness service solutions including FLIK, Eurest, and CulinArt solutions tailored directly to clients’ unique needs.• Partner with cross functional teams to confidently communicate company vision and key differentiators to prospects at all levels to deliver an elevated client experience.

Collaborated with executive committee to develop annual plans to achieve targets within the defined territory, and curated experiences to cultivate industry relationships via internal and external events.• Communicated with colleagues at all levels of the organization and directly managed a team of six bi-coastal employees to champion key marketing initiatives and events. • Spearheaded 260 events per year tailored to key regional and audience demographics.• Built robust marketing plans to connect with target consumers, and built annual business development strategy to achieve goals via banded events.• Led campaigns with Meals on Wheels, Crains Business Journal, MusicRow, and Music Biz.• Implemented Salesforce which enabled an automated, multi-touchpoint sales and marketing strategy. • Ran pilots to capture data, and synchronized the Zkipster registration system with Salesforce which reduced manual labor and increased event reporting.• Oversaw the RFP and onboarding of a new online premium store, Zorch; first month’s sales tripled average past monthly sales to $30,000+, and sold 6,000 products.• Managed the project and curated Annual Economic and Investment Forum (AFP) featuring keynote speakers, Janet Yellen and Dr. Ben Bernanke, for top clients and prospects.• 2019 event invite open rate surpassed industry average by 25%.• Built event marketing strategy surrounding the AFP conference and garnered over $61 million in deposits from clients in attendance.• Chaired 53 events in NYC, DC, Boston and Miami to support the expanding East Coast footprint.• Connected with 400 clients, 380+ prospects, 350+ executives, and 200+ external personnel.• Led 15 events in the Southwest to cultivate new books of business brought on by private banking. • Reached 200 clients, 130+ prospects, and nearly 50 executives to cultivate business pipelines. • Leveraged the RBC relationship to expand client base, and produced two educational 15 event series.

Collaborated with marketing partners in Los Angeles to evaluate and manage a wide range of marketing processes, projects, and activities to identify partnerships and strategies to launch new marketing initiatives.• Facilitated events, marketing, advertising, and community outreach for New York, Nashville and Atlanta.• Ensured that the regional marketing plans aligned with corporate vision, and effectively reflected brand messaging across platforms and channels within approved marketing budgets.• Headed regional and local events such as senior executive meetings, division executive local events, in-house client events, and local market events.• Developed event concepts/themes, and designed and implemented events to meet corporate objectives.• Evaluated and approved all communications, vendor contracts, event staffing, and event tracking.

Designed and executed internal and external events, and ideated event concepts/themes in line with organization banking objectives to create unique client experiences that engaged consumers and expanded brand awareness.• Coordinated travel to scout and evaluate event locations, and interviewed, contracted, and managed independent contractors and internal candidates to execute events and marketing initiatives.• Negotiated vendor contracts, scoped locations, and created and initiated community outreach tactics.• Managed event budgets to ensure deliverables were within estimated costs, and monitored business development and sponsorship/affiliation budgets for all Northeast lines of business.• Tracked and monitored KPIs including ROI to evaluate success of each event.

Chaired sales and events at the Met Opera at Lincoln Center and State Grill and Bar at the Empire State Building, and created all systems, food and beverage minimums, and communication strategies for State Grill opening.• Managed a team of three, liaised with executives, and coordinated all Met Opera receptions and Galas.

Identified new opportunities for brand and product activations across the channel and account landscape.• Created continually rotating seasonal menu packages to increase sales and drive profit to the bottom line.• Planned and executed nearly 1,000 events annually in collaboration with two junior team members.• Generated an average of $1.85 million in food and beverage sales per year.• Oversaw an additional $600,000 in food and beverage sales booked by junior sales managers.• Assessed budgeting, sales forecasts, employee productivity, and determined staff salary increases.

Created and oversaw successful restructure of the event department with the transition of event managers being assigned by market rather than restaurant locationWork with the culinary and management teams of 4 restaurants to produce and execute successful and profitable eventsMaintain strong relationships with client database with over 2000 guests

Prepared sales plans and promotional materials including cold calling verbiage and warm calling outlines. • Increased yearly special event sales at Zucca by 47% in five years.• Increased annual special event sales at Nick & Stef’s by 57% over five years.• Maintained relationship with local Visitor and Convention Bureaus throughout the region to maintain awareness of major events coming to Los Angeles to develop a targeted marketing strategy.

Prospected new clients, generated new contracts, and generated feedback on events at seven restaurants.• Created forecast and pace reports for weekly executive meetings to evaluate and adjust strategies.