Kate Joachim Email & Phone Number

Milwaukee, Wisconsin, United States

PR lead for BR’s food, beverage, packaging and insurance clients. Drives media relations, content strategy, events, media tours, crisis communications, executive thought leadership and more. Has grown scopes for PR across all clients, increasing some by as much as 200%. Experienced relationship builder, mentor and culture driver.

Milwaukee, Wisconsin, United States

Functional lead for both the PR and Social departments, managing PR and Social strategy and a team of 7.- Managed PR/Social for 10+ integrated agriculture, healthcare, environmental, food, sport CPG, and furniture brands.- Managed resource utilization, budget, leadership and development opportunities and priorities for team.- Earned a peer nominated all agency leadership recognition within 10 months of joining the agency.- Won new business and added organic scope across multiple lines of business.- Led planning, client facing presentations and new biz pitches.- Proactively provided insight to clients, highlighting relevant industry or audience trends.- Authored POVs covering recent trends and developments in social media.- Drove scoping and project definition conversations with cross-functional partners.

-Led PR and organic social efforts for a variety of integrated B2B and B2C accounts including The Raymond Corporation, ORBIS Corporation, Acuity Insurance and BR's Pet Care marketing efforts.-Led comprehensive corporate and thought leadership PR program, winning dozens of industry awards and earning highest Share of Voice in the category. -Led agency's integrated pet care efforts as the agency's point person, launching and promoting a 501c3 to support veterinary mental health. These efforts led to more than a quarter of a million dollars raised for the non-profit.-Responsible for strategizing, developing and activating PR programs, brand positioning, messaging and organic social media efforts.-Led budget management, staffing, mentorship and management of people and clients for PR and organic social team members.-Worked closely with the creative, social media, account, strategic and digital teams to create end to end campaigns.-Managed a variety of PR tactics and programs including: media relations, content creation, organic social media, messaging, talking points, LinkedInLive activations, award submissions, trade shows and more.

-Managed PR and influencers for the Wisconsin Department of Tourism, including securing earnedmedia (1500+ clips a year), writing news releases, coordinating media appearances, creatingmedia kits, managing the budget, planning seasonal activations and more. We won several national PR awards during my tenure.-Managed all aspects of the Travel Wisconsin influencer program.-Managed PR for Byrider, including coordinating earned and owned media, leading media training and organizing events for Byrider's brand relaunch.-Conducted media training for clients, managed PR for Laughlin Constable, represented the PR team for new business pitches.

-Managed all social media accounts & increased following by 30%.-Managed earned and owned media, including writing news releases, pitching media, drafting social media content and managing live events such as podcasts, Facebook streams, a Gallery Night event and more.-Assisted with event management and media relations for the UPAF Ride for the Arts, UPAF’s annual golf outing and more.-Served as a community ambassador and appeared on live TV.-Produced a successful 50th Anniversary Campaign and assisted in planning and running UPAF events, including the annual golf outing, UPAF Ride for the Arts and UPAF's annual Campaign Kickoffs and Finales.

Milwaukee Wi

Hartford, Ct

I attended hearings, wrote briefs and memos, and did case research.

Hartford, Connecticut Area

I was a First Year Mentor for Dean Fraden’s freshman seminar, “The Creative Class in the City.” As a mentor, I attended all classes, met with students about papers, helped to lead discussions in class and collaborated with Dean Fraden about lesson plans.

Hartford, Connecticut Area

I worked in the Writing Center to help students in all stages of their writing process. From brainstorming topics to editing final papers, I engaged students in conversation and helped them to produce polished essays.

Greater Milwaukee Area

I worked with the director, writer, and head researcher to fact check for a Ronald Reagan documentary, and compiled a working timeline to be used in the film.

Worked with Professor Susan Pennybacker to compile data for her book on the South African apartheid.

I prepared press releases, researched prospective clients and copyedited graphics and advertisements.

Bachelor Of Arts, History

Activities and Societies: Phi Beta Kappa, Writing Associate, First Year Mentor

Study Abroad Program, History

Fully integrated JYA student. Studied English history one on one with Oxford University staff for the entire academic year.