Katie Pugh Email and Phone Number

Establish and maintain the overall strategic direction of Florida State University’s nearly $6 million licensing program.Implement programs to address the needs and opportunities in the marketplace to increase licensing revenue and receive positive brand exposure.Developed and oversee Athletic Department's Seminole Heritage initiative, celebrating and honoring the University's relationship with the Seminole Tribe of Florida. Cultivate and manage numerous relationships with licensees, retailers, industry organizations, and campus groups including Athletics, University Communications, Purchasing, General Counsel’s Office and Alumni Association to ensure brand constancy and growth.Oversee trademark portfolio encompassing over 25 marks to ensure that all University marks are protected both domestically and internationally and required registration of all marks are maintained with assistance of outside counsel.Key contributor of the University’s development of policies, guidelines, and education pertaining to student athlete name/image/likeness. Work with departments across campus to create branding guidelines and to implement processes to create consistent and cohesive brand identity, while protecting the IP of Florida State University. Serve as primary University liaison with the Fair Labor Association, CLC, and Fanatics (who serves as the Athletic Department’s e-commerce provider).2022 ICLA Synergy Award Winner 2020-21 CLC’s Institution Marketing Program of the Year 2018-19 IMG College Licensing/CLC Campus Integration Award

Managed and developed relationships with apparel licensee accounts.Evaluated licensing proposals; provide licensing recommendations to client institutions.Collaborated with the Strategic Brand Management Department in order to implement institution-specific licensing programs with best-in-class licensees.Provided over site and leadership to apparel account coordinator.

Identified and evaluated new co-branded licensing opportunities, assisted in negotiating terms of contract, and acted as internal project manager. Partnerships included The Elf on the Shelf Scavenger Hunt at Gaylord Hotels, San Diego Padres Holiday Wonderland, Visa gift cards, and General Mills.Managed day-to-day communication with licensees to ensure contractual requirements were met.Collaborated with marketing department to plan marketing efforts surrounding licensed product.Assisted with financial planning and forecasting of the licensing business; monitored and analyzed financial reporting and requirements to ensure timely receipt and accurate payments by licensees.Developed and assisted with presentations for licensing business needs; aided in planning and coordination of licensee meetings and trade shows.

Managed, developed and oversaw professional growth of Licensing Operations, Internal Campus Supplier and Local Licensing staff members (7 employees; 4 direct reports).Revised, streamlined, and updated processes to improve efficiencies of licensing procedures.Coordinated internal review and overhaul to the license application process, which resulted in elevating the barrier of entry to the collegiate market.Created and supervised the CLC Licensee Training Camp- a continuing education seminar for licensees.Was responsible for high level administrative processes and provided oversight and direction to staff regarding pending licensing and contract compliance issues.Assisted potential licensees through the application process and fielded all licensing inquiries.Named 2013 President Cup Winner for IMG College.

Managed and developed relationships with the 300 apparel licensee accounts.Evaluated licensing proposals on institution’s behalf; created and processed licensing recommendations to client institutions.Evaluated proposals and responded to inquiries from potential apparel applicants.Assisted with apparel-focused initiatives and projects on client-institutions campuses.

Exemplified a high level of customer service and licensing support to over 100 apparel accounts focused in the mid-tier retail channels, including top apparel licensees Nike, Adidas, and Columbia Sportswear.Addressed contract compliance issues with licensees.Named 2009 Employee Rookie of the Year.

Assisted the finance department with all major fundraising events (golf tournaments, auctions, and banquets); provided onsite support, prepared sponsorship packets and event documents, processed sponsorships, handled correspondence, and created event presentations and slideshows.Served as primary staff support for the $2.7 million popcorn sale; prepared marketing brochures, campaign documents and worked with volunteers in order to ensure a successful fundraising campaign.