Kati Goetsch, Mba Email & Phone Number

Wausau, WI, US

Wausau, Wisconsin, United States

Midline Vision operates several growing optometry practices around Wisconsin. In this role, I direct our practice group’s expansion efforts, operational improvements, marketing, and human resources. Our practice group currently serves patients across Wisconsin with six locations:-Pearle Vision - Antigo (www.PearleVision.com/Antigo)-Pearle Vision.

Wausau, Wisconsin Area

Oversee marketing strategy for River Valley Bank's online-only division, IncredibleBank. Manage segmented customer communications, cross-selling, and re-targeting through email, social media, and websites. Key audience segments: Luxury motorhome owners, investment-minded individuals, and motorsports fans.

Wausau, Wisconsin Area

• Manage segmented customer communications, cross-selling, and re-targeting through email, social media, and websites. Key audience segments: Business banking, home lending, commercial and personal insurance (within WI.
• Directly manage content planning and creation for 10 social properties across two brands. Achieved reach of 1.25 million+ in less than one year (YOY growth: 2x Facebook reach, 3x Twitter impressions).
• Oversee planning and results tracking for 50+ social re-targeting campaigns impacting 250K viewers.
• Established and implement monthly educational email series to three top customer segments, consistently achieving click rates double the industry average. Direct monthly data improvements (roughly 3% of list) within.
• Led social campaign responsible for recognition for the bank as one of the 2017 Social Media Leaders by the Independent Community Bankers Association (ICBA): http://independentbanker.org/2017/08/maestros-of-messaging/
• Developed video tutorial series for key mobile app features to improve customer adoption and usage rates, viewable at bit.ly/2n3ZaWZ and bit.ly/2m43cd2

Wausau, Wisconsin Area

• Directed long-range improvements to technology platforms, support methods, and operational processes for banking services through digital channels
• Recommended and implemented strategic changes to improve digital service delivery, online bank management, and digital marketing for $1.1B bank's community division and online division, IncredibleBank
• Led implementation and launch process for 3 mobile apps within Q1Q2 of 2016Managed nationwide online-only banking division (IncredibleBank), the highest-growth and largest branch for the bank in 2016
• Managed technology, process, and staff to allow for a YOY deposit account application volume increase of 70%, call volume increase of 76%, and branch balance increase of 88%
• Broadened support staff cross-training from 1 to 10 team members while reducing FTE count by 25%
• Created and managed automated review process for new deposit account applications, achieving 53% automation for new accounts

Madison, Wisconsin Area

• Directly manage existing alliance request pipeline of 250+ companies annually
• Proposed and developed multi-pronged program to monetize existing alliance development process and strengthen existing business model (face-to-face education program and business accelerator for service providers new.
• Develop RFPs and evaluate responses for key corporate initiatives, including due diligence for finalists; contribute to new contract negotiations; manage handoff of relationship to alliance management team
• Proactively monitor key business needs of credit unions and high-potential new companies by attending executive-level meetings and financial technology expos; build findings into annual strategic plans and.

Madison, Wisconsin Area

• Key campaigns under direct management: Executive networking group, company’s flagship magazine, strategic planning resources, International Credit Union Day, member financial education resources and simulations
• Direct marketing strategy, sales integration and campaign planning for 150 B2B products and services ($10M+ revenue) for credit union and league clients. Drive data-informed positioning to improve retention and boost.
• Identify new revenue sources and product line enhancements. Guided negotiation strategy for partnership contract (325%+ increase in contract value). Advise product areas about internal product synergies and new.
• Advise product managers about market share, growth and penetration projections to inform positioning of product portfolios.
• Managed campaigns for multiple product launches and enhancements, plus two comprehensive website redesigns and brand updates. Proposed evaluation guidelines for product incubation process as part of Greenhouse Committee.

Madison, Wisconsin Area

Managed student communications and grading for intermediate-level undergraduate management course. Recommended improvements to course organization to improve content delivery and student experience.

Sioux Falls, South Dakota Area

• Recommended strategic directions for traditional product development and for innovation-driven lines within Schwan's Food Service, Inc. (one of three business units within The Schwan Food Company).
• Developed strategy and guidelines to assess existing product lines and direct the development of innovation platforms for use in the 75 largest U.S.-based restaurant chains.
• Recommended company-wide synergies to strengthen brand equity.
• Launched effort to proactively align child-focused food service products with changes to federal nutrition requirements.

Madison, Wisconsin Area

Assisted professor with research activities regarding management and entrepreneurship theory. Contributed to journal article creation, editing, and submission.

Greater Memphis Area

• Industries served: Financial services, shipping/logistics, specialty bulk gases, forestry products, farm equipment
• Managed daily account operations for 50% of new B2B clients, including the firm's second-largest client, and two others on the Fortune 1000.
• Coordinated internal design processes and oversaw production and shipment of final deliverables.
• Assisted with annual strategic planning and budget forecasting for existing clients, increasing the agency’s revenue projection accuracy.
• Piloted a business development role for the agency, resulting in two new clients.

Greater Memphis Area

Assisted marketing managers with client communication, conducting project research, and monitoring industry news.

Mba, Entrepreneurial Management

Activities and Societies: Founder/Past President - MBA Food & Wine Club; Member - UW Entrepreneurship Association; Member - Graduate.

Ba, Journalism & Mass Communication, Communication Arts

Activities and Societies: Ad Club, PRSSA, Career Development Society, UW Women's Crew-Graduated with distinction in both majors -Member.