Kati Niemela

Kati Niemela Email and Phone Number

Customer experience | Growth | P&L | Transformation | Service design | Digital | Marketing | Sustainability @ ISSF Academy
Kati Niemela's Location
Helsinki Metropolitan Area, Finland
Kati Niemela's Contact Details

Kati Niemela personal email

About Kati Niemela

Experienced marketer and results driven brand-builder with my background in youth-oriented FMCG brands. With a growth-marketing mind-set. Data and digital, customer relevant content to ensure that both brand equity and sales grow. Route-to-market and customer experience improvement driving growth. Sustainability in the heart of decision-making. Change through digitalization. Positive-minded and excellent in finding the key strengths in people. Pragmatic and want to get things done.#digital #data #marketing #growth #business #people #brand #sustainability #transformation

Kati Niemela's Current Company Details
ISSF Academy

Issf Academy

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Customer experience | Growth | P&L | Transformation | Service design | Digital | Marketing | Sustainability
Kati Niemela Work Experience Details
  • Issf Academy
    Head Of Growth
    Issf Academy Aug 2024 - Present
    Helsinki, Uusimaa, Finland
    ISSF Academy provides coaching education globally. Excited to be part of the team from early on - pilots are done and first courses have just started this week, with participants from 80+ countries. The digital learning platform is appreciated world-wide and with it we can make coaching education truly accessible to all.
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  • Markkinointijohdon Ryhmä Ry Mjr
    Member
    Markkinointijohdon Ryhmä Ry Mjr Feb 2021 - Present
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  • Infine
    Advisor
    Infine May 2024 - Jun 2024
    Helsinki, Uusimaa, Finland
    Infine helps companies manage the sustainability of their product, portfolio and business with new brand strategy and marketing plan.
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  • Omena Hotels
    Commercial Director
    Omena Hotels Oct 2016 - Jan 2024
    Helsinki Area, Finland
    Developing brand concept, general look and feel of Omena. Driving brand awareness (now over 80 %) and improving bottom line through better targeting and more relevant content and advertising. Improving digital conversion through better online presence and improved booking engine and building a new-generation customer data platform to serve the needs of modern online sales and marketing. Finding new revenue streams, including growing the group and b2b businesses.
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  • Omena Hotels
    Interim Ceo
    Omena Hotels Mar 2019 - Jul 2023
    Helsinki Metropolitan Area
    Growing the business through improved brand image, digital and physical consumer experience and improving marketing communications, incl. strategic PR. Customer profiling work and new room concept to transform customer segments to desired direction. Opened 3 new hotels during the Covid-19 pandemic and finalized financial re-org, published 2 new mobile apps.
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  • Aller Media Oy, Finland
    Marketing Manager, B2B, B2C
    Aller Media Oy, Finland Jan 2015 - Aug 2016
    Brand building and concepting, traditional, digital and content marketing, corporate relations and communications. Discontinuing non-profitable products and focusing on new revenue streams. Building and hosting B2B and consumer events.
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  • Valio
    Marketing Manager
    Valio May 2012 - Dec 2014
    Helsinki
    Media and content marketing,along with package design and advertising.New launches incl. Oivariini Herkku, Eila Latte.
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  • Lhv
    Head Of Sales & Marketing
    Lhv Dec 2010 - Apr 2012
    Launched LHV brand in Finland for better consumer financing and some investment opportunities for Finnish consumers into the Baltic markets.
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  • Mr Green Online Casino
    Country Manager
    Mr Green Online Casino Nov 2009 - Nov 2010
    Building the local brand and expanding it with the hand-selected local team and activities to reach brand awareness of 69% (within core-target) within 3 months of launch.
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  • Pepsico International
    Marketing Manager
    Pepsico International Oct 1999 - Feb 2009
    Growing Pepsi Max to no 1 in sugar-free soft drinks in Finland by adding value to the brand with local promos and ooh, radio and pr campaigns and the best of the international tv copies. Also introducing global winners like Gatorade and Mountain Dew to the thirsty Finns
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Kati Niemela Skills

Business Strategy Marketing Management Marketing Communications Media Strategy New Media Strategy Communications Strategy Brand Management Building Brand Awareness Customer Insight Strategy Advertising B2b Sales Digital Marketing Fmcg Marketing Strategy Trade Marketing Brand Development Marketing Management Online Marketing Online Advertising Product Marketing Digital Strategy Digital Media Business To Business Fast Moving Consumer Goods

Kati Niemela Education Details

Frequently Asked Questions about Kati Niemela

What company does Kati Niemela work for?

Kati Niemela works for Issf Academy

What is Kati Niemela's role at the current company?

Kati Niemela's current role is Customer experience | Growth | P&L | Transformation | Service design | Digital | Marketing | Sustainability.

What is Kati Niemela's email address?

Kati Niemela's email address is ka****@****ail.com

What schools did Kati Niemela attend?

Kati Niemela attended Careeria, Helsinki University, Helsingin Kauppaoppilaitos, University Of Helsinki.

What are some of Kati Niemela's interests?

Kati Niemela has interest in Economic Empowerment, Politics, Environment, Science And Technology, Human Rights.

What skills is Kati Niemela known for?

Kati Niemela has skills like Business Strategy, Marketing Management, Marketing Communications, Media Strategy, New Media Strategy, Communications Strategy, Brand Management, Building Brand Awareness, Customer Insight, Strategy, Advertising, B2b.

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