Kati Murto Email & Phone Number

Creating Strong Brand and Culture. Driving change for a sustainable future.

Helsinki Metropolitan Area

Responsible for global brand management and regional marketing (EMEIA, Americas and APAC). Leading a global team of 9 marketing and communications professionals located in Helsinki, Shanghai and North Carolina.

Responsible for global brand management and regional marketing (EMEIA, Americas and APAC). Leading a global team of 6 marketing and communications professionals located in Helsinki, Shanghai and North Carolina.

Helsinki, Southern Finland, Finland

- Acting as a global marketing communications team lead with 5-6 direct reports based in Helsinki, USA and Shanghai- Developing global marketing communications plans, concepts and budget based on business strategies- Steer the regional marketing communications planning and implementation - Developing marketing communications process and collaboration with the key business contacts - Developing marketing communications teams global collaboration, competences and ways of working - Managing external resources and partners - Ensuring global alignment with UPM brand and visual guidelines - Playing an acive role in UPM's global development initiatives

Www.Villavalko.Blogspot.Fi

Writing my own blog; photography, design, content and edit.

Key achievements:- Achieved high sales growth with several B2C brands- Renewal and development of company B2B marketing practices- Development of brand equity- Successful data driven digital B2C campaings and digital content marketingKey Accountabilities:Team leadership- Managing a team of three subordinates responsible for B2C brand campaigns execution- Management of team responsible for the planning and executuion of B2B marketing.- Ensuring the teams performance to reach business objectives- Management of marketing material design and development- Project managementBrand Management and B2C marketing- Branding and brand development in international context; mainly Finland but also China, Sweden and Russia. - Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementSales team support- Volume forecasting- Market data and insight- Training of sales personell- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation

Kerava Finland

Key achievements:- Creation and development of several brands- Launch of over 20 new SKU's, brand line extensions and new brands to the market- Successful branding and brand development of Minisun, Rela, Heinix, Kestox and Melarest brands- Achieved high sales growth with several brands - Renewal and development of company brand marketing concepts- Organising marketing material design and production processes- Development of brand equity- Successful data driven digital campaings and digital content marketingKey Accountabilities: Team leadership- Managing a team of three subordinates- Ensuring the team performance to reach business objectives- Management of marketing material design and development- Project managementBrand Management and B2C marketing- Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementSales team support- Volume forecasting- Market data and insight- Training of sales personell- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation

Key accountabilitiesBrand Management and B2C marketing- Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementKey Account Management- B2B sales and marketing- Managing seven key accounts- Yearly marketing co-operation budgets and planning, setting KPI's- Managing client growth and developmentSales team support- Volume forecasting- Market data and insight- Training of sales team- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation

Key accountabilitiesBrand Management and consumer marketing- Branding - Marketing material design and development- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International contacts with mainly European principles- Key contact management- Key customer management

Nottingham Uk

Nottingham

Master Of Business Administration (M.B.A.), Communication

Masters Degree in Communication Management

Bachelor Of Arts (B.A.), Design Studies; Design Management, Marketing, Graphic Design, Communication

Design and business management

Business Studies (Yo Merkonomi), Marketing

Business studies majoring in Marketing

Education record