Kati Murto

Kati Murto Email and Phone Number

Vice President, Brand, Marketing, Communications and Sustainability @ UPM Communication Papers
augsburg, bayern, germany
Kati Murto's Location
Helsinki, Uusimaa, Finland, Finland
Kati Murto's Contact Details

Kati Murto personal email

n/a
About Kati Murto

A dedicated communications, brand and marketing expert with a passion for creating impactful narratives. My strengths lie in B2B and B2C branding, global team leadership, and driving successful go-to-market strategies. I thrive in digital marketing, especially in social media and content creation, and bring extensive experience in launching new brands and product lines. Results-driven, creative, and forward-thinking, I lead teams with a symphony of collaboration, ambition and empathy crafting memorable stories that resonate.

Kati Murto's Current Company Details
UPM Communication Papers

Upm Communication Papers

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Vice President, Brand, Marketing, Communications and Sustainability
augsburg, bayern, germany
Website:
upmpaper.com
Employees:
115
Kati Murto Work Experience Details
  • Upm Communication Papers
    Vice President, Brand, Marketing, Communications And Sustainability
    Upm Communication Papers Apr 2023 - Present
    Creating Strong Brand and Culture. Driving change for a sustainable future.
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  • Upm Raflatac
    Director, Global Brand And Marketing
    Upm Raflatac Jan 2021 - Apr 2023
    Helsinki Metropolitan Area
    Responsible for global brand management and regional marketing (EMEIA, Americas and APAC). Leading a global team of 9 marketing and communications professionals located in Helsinki, Shanghai and North Carolina.
    View
  • Upm Raflatac
    Senior Manager, Brand And Marketing, Global Team Lead.
    Upm Raflatac Sep 2019 - Jan 2021
    Responsible for global brand management and regional marketing (EMEIA, Americas and APAC). Leading a global team of 6 marketing and communications professionals located in Helsinki, Shanghai and North Carolina.
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  • Upm Raflatac
    Senior Marketing Communications Manager, Global Team Lead
    Upm Raflatac Nov 2017 - Aug 2019
    Helsinki, Southern Finland, Finland
    - Acting as a global marketing communications team lead with 5-6 direct reports based in Helsinki, USA and Shanghai- Developing global marketing communications plans, concepts and budget based on business strategies- Steer the regional marketing communications planning and implementation - Developing marketing communications process and collaboration with the key business contacts - Developing marketing communications teams global collaboration, competences and ways of working - Managing external resources and partners - Ensuring global alignment with UPM brand and visual guidelines - Playing an acive role in UPM's global development initiatives
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  • Villa Valko Interior & Lifestyle Blog
    Editor In Chief
    Villa Valko Interior & Lifestyle Blog Apr 2014 - Mar 2019
    Www.Villavalko.Blogspot.Fi
    Writing my own blog; photography, design, content and edit.
  • Oy Verman Ab
    Senior Marketing Manager
    Oy Verman Ab Oct 2016 - Nov 2017
    Key achievements:- Achieved high sales growth with several B2C brands- Renewal and development of company B2B marketing practices- Development of brand equity- Successful data driven digital B2C campaings and digital content marketingKey Accountabilities:Team leadership- Managing a team of three subordinates responsible for B2C brand campaigns execution- Management of team responsible for the planning and executuion of B2B marketing.- Ensuring the teams performance to reach business objectives- Management of marketing material design and development- Project managementBrand Management and B2C marketing- Branding and brand development in international context; mainly Finland but also China, Sweden and Russia. - Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementSales team support- Volume forecasting- Market data and insight- Training of sales personell- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation
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  • Oy Verman Ab
    Marketing Manager
    Oy Verman Ab Jan 2013 - Sep 2016
    Kerava Finland
    Key achievements:- Creation and development of several brands- Launch of over 20 new SKU's, brand line extensions and new brands to the market- Successful branding and brand development of Minisun, Rela, Heinix, Kestox and Melarest brands- Achieved high sales growth with several brands - Renewal and development of company brand marketing concepts- Organising marketing material design and production processes- Development of brand equity- Successful data driven digital campaings and digital content marketingKey Accountabilities: Team leadership- Managing a team of three subordinates- Ensuring the team performance to reach business objectives- Management of marketing material design and development- Project managementBrand Management and B2C marketing- Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementSales team support- Volume forecasting- Market data and insight- Training of sales personell- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation
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  • Oy Verman Ab
    Brand Manager And Key Account Manager
    Oy Verman Ab Apr 2008 - Dec 2012
    Key accountabilitiesBrand Management and B2C marketing- Branding and brand concept creation- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International brand managementKey Account Management- B2B sales and marketing- Managing seven key accounts- Yearly marketing co-operation budgets and planning, setting KPI's- Managing client growth and developmentSales team support- Volume forecasting- Market data and insight- Training of sales team- Key contact relations managementProduct development- New product development- Brand line extensions- New product concept development- International co-operation
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  • Tamro Oyj
    Brand Manager
    Tamro Oyj Sep 2003 - Mar 2008
    Key accountabilitiesBrand Management and consumer marketing- Branding - Marketing material design and development- Brand strategy and development- Brand equity management- Brand marketing ROMI- Setting brand objectives and KPI's- Pricing- Media planning and buying- Communication, content marketing and PR- International contacts with mainly European principles- Key contact management- Key customer management
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  • Tamro Oyj
    Marketing Planner
    Tamro Oyj Nov 1999 - Sep 2003
  • Ikano Financial Services
    Hr Assistant
    Ikano Financial Services Jul 1998 - Aug 1999
    Nottingham Uk
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  • Target Finland
    Assistant
    Target Finland Sep 1994 - Jul 1995
    Nottingham

Kati Murto Skills

Marketing Management Brand Management Marketing Communications Marketing Product Launch Marketing Strategy Digital Marketing Product Marketing Online Advertising Pharmaceutical Industry Media Planning Product Development Advertising Brand Development Social Media Marketing Online Marketing Customer Insight Market Analysis B2b Management Digital Media Strategy Social Media Business To Business

Kati Murto Education Details

Frequently Asked Questions about Kati Murto

What company does Kati Murto work for?

Kati Murto works for Upm Communication Papers

What is Kati Murto's role at the current company?

Kati Murto's current role is Vice President, Brand, Marketing, Communications and Sustainability.

What is Kati Murto's email address?

Kati Murto's email address is ka****@****anet.fi

What schools did Kati Murto attend?

Kati Murto attended Haaga-Helia University Of Applied Sciences, The Nottingham Trent University, Turun Ammattikorkeakoulu, Tuureporin Lukio.

What are some of Kati Murto's interests?

Kati Murto has interest in Children, Politics, Education, Arts And Culture, Health.

What skills is Kati Murto known for?

Kati Murto has skills like Marketing Management, Brand Management, Marketing Communications, Marketing, Product Launch, Marketing Strategy, Digital Marketing, Product Marketing, Online Advertising, Pharmaceutical Industry, Media Planning, Product Development.

Who are Kati Murto's colleagues?

Kati Murto's colleagues are Markus Windgasse-Löffler, Sabrina Reitenauer, Christian Stögbauer, Tim Vergossen, Ville Välimaa, Matias Kinnunen, Markus Rinta-Hoiska.

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