Katina Cuba

Katina Cuba Email and Phone Number

Business Strategist and Cash Flow Consultant @ Sunshine Coast, QLD, AU
Sunshine Coast, QLD, AU
Katina Cuba's Location
Sunshine Coast, Queensland, Australia, Australia
About Katina Cuba

High Performer Leader skilled as a big-picture thinker with a precise analytical focus on market insights and financial data to produce comprehensive strategies for business optimization, valuation analysis, market entries, and business sale. Holds a sharp focus in driving companies to measure and increase business value, exceed financial targets, and boost ROI. 30 years of achievement in Fuels Marketing, Strategic Planning, board member and independent advisor positions in Europe, US, Latina America, and Australia. Adept at cultivating ties with key decision-makers and stakeholders, for corporate and entrepreneurial settings, developing a collaborative communication to effectively influence successful outcomes for large and complex negotiation and contracts.Core Expertise: • Industrial Fuels Marketing• Aviation Fuels Marketing• Retail Fuels Marketing• Market Entry Studies• Competitive & trend analysis• Strategic Business Planning• Business Plan (Objective cycle)• Business Valuation & Reappraisals• Performance & Stewardship Management• New Business Development.• Restructuring and Turnarounds.• Customer Segmentation.• Restoring Profitability and Cash Flow

Katina Cuba's Current Company Details
EXPANDE GROUP

Expande Group

Business Strategist and Cash Flow Consultant
Sunshine Coast, QLD, AU
Katina Cuba Work Experience Details
  • Expande Group
    Business Strategist And Cash Flow Consultant
    Expande Group
    Sunshine Coast, Qld, Au
  • Expande Group
    Business Strategist & Cash Flow Consultant
    Expande Group 2013 - Present
    Sunshine Coast, Qld
    EXAPNDE enables private enterprises to maximize their value in order to drive growth, be investor or exit ready. Through advisory, consulting and training, we assist CEOs and the Business owners to gain an extra edge in building strategies that maximize the value of the investment. Our areas of expertise:• Discover the value of your business: It is more than just turnover and profits, we dive deep into the specifics of the business and industry insights to measure the true value and potential within the marketplace.• Start with the future in mind: A business valuation allows the business to get a perspective of the on-going value of the investment and by re-imaging the vision and calculating the potential, we help identify the gaps and outline a plan to boost growth, find funding or maximize the value on exit.• Strategies: We build strategies relentlessly focused on solid financial principles and operational best practices to optimize the competitive advantage, exceed financial targets and increase return on investment
  • Iconic Columns And Structures Pty Ltd.
    Business Development Manager
    Iconic Columns And Structures Pty Ltd. 2015 - Present
    Queensland, Australia
    • On-going support to improve company value, strengthen competitive advantage to drive growth and improving financial targets. • Completed strategy to turnaround underperforming areas, including expansion to Asian markets.• Completed Business valuation and Cash Flow projection to achieve financial targets. • Developed profitability criteria for construction tender submissions
  • Exxonmobil Aviation International Limited
    Europe Commercial Airlines Fuels Sales Manager And Europe, Africa Middle East Consolidation Manager.
    Exxonmobil Aviation International Limited Dec 2004 - Aug 2007
    Leatherhead, Uk
    • Scope: Supply Jet fuel to European commercial airlines including the fuelling operations at European and worldwide airports. • Achievements: Delivered strong financial results: 160KBD (thousand barrels day). Overdue reduced by US$3M and below STWD. P&L US$5M exceeded STWD and US$13M higher than prior year. Led 29 European countries, 56 European main airports, and 200+ customer portfolio. Flawless Safety record and satisfactory internal audit.• Strategies: Executed the Airport Optimization and Customer Segmentation Strategy, mainly British Airways, Air France and Lufthansa. • People: Led a highly functional, multicultural and remote organization: 7 sales managers in 6 different European countries, functional rapport to airport operation and Customer Centre in Budapest. A strong relationship with worldwide managers, to secure supply at non-European airports. • Award recipient for crisis management on Fawley refinery supply disruption.• Achieved a flawless consolidation of two regions of Commercial Aviation to drive efficiencies and cost savings. 42 countries consolidated 11 sales manager positions, +30 airport operators. Implemented Stewardship reporting for the new region.
  • Exxonmobil Aviation International Limited
    Xom Director Representative - Canary Islands Aviation Jv
    Exxonmobil Aviation International Limited Dec 2004 - Aug 2007
  • Exxonmobil
    Industrial And Wholesale Fuel Manager (Andean Region)
    Exxonmobil Apr 2003 - Dec 2004
    Lima - Peru
    • Scope: Boost XOM positioning as the supplier of choice of fuels to Industrial companies in Peru, Ecuador, and Venezuela, including the integral supply-operation to the top mining operations in Peru. • Achievement: Complex Supply and Operation contract renewed for Antamina, Yanacocha, and Volcan. Led to a recovery of Southern Peru Copper account, (biggest copper mine in Peru). Increased MS in mining to +60%. Achieved strong MS in Fishing Industry. Boosted financial results: overdue reduced to a single digit for the first time in Peru, P&L returned to profit (over US$2M) and above STWD. 30KBD, US$20M sales revenues, 100+ customer portfolio. Flawless safety record and satisfactory internal audit. Extensive economic and project analysis for investment in the mining sector – over US$10M Capital Budget. • People: Revitalized organization of 11 sales managers in 3 countries and functionally +250 indirect manpower in mining operation and dynamic relationship with the customer center in Guatemala. • Government relationship. Active participation with regional government and representative in the Oil Chamber of Commerce meetings.
  • Exxonmobil
    Americas Regional Planning Manager And Central Amercia Marketing Support Manager
    Exxonmobil Jan 2000 - Apr 2003
    Coral Gables, Usa
    • Scope: Led the Strategic planning, Business plan, and Business performance management for Americas Region: Caribbean islands, Central America, Andean, Americas South, and Brazil.• Achievements: Successfully executed the first integrated Business Plan cycle after the merger. Reported accurate financial results to Global Planning HQ. Capital Budget and investment economics data custodian. Consolidated Countries Macroeconomic data for economic analysis. Cascaded down business plan to individual countries. Assisted business re-appraisals. • People: Developed strong rapport between regional office and country General Managers to facilitate accurate data for business plan cycles and business performance reporting.• JV relationship: Led the negotiations and successfully executed divestment in Mexico Fuels Marketing JV.
  • Mobil Oil Del Peru
    Retail Fuel Area Manager
    Mobil Oil Del Peru Apr 1999 - Dec 1999
    Lima, Peru
    • Accountable for Retail Fuel - regional service stations. Key Indicators: 10 kbd. Led 5 Sales Managers across the country.• Active participation with government and local institutions.
  • Mobil Oil Del Peru Sa
    Director Representative
    Mobil Oil Del Peru Sa 1997 - Dec 1999
    Fidelidad Sa And La Pampilla Refinery, Lima, Peru
    Represent Mobil Oil Del Peru shareholder stake in La Pampilla Petroleum Refinery. Represent Mobil Oil del Peru shareholder stake in Fidelidad - Loyalty Program as part of Joint Venture . Represent the company in the Petroleum Industry meeting.
  • Mobil Oil De Peru Sa
    Planning & Business Performance Manager
    Mobil Oil De Peru Sa Jan 1997 - Apr 1999
    Lima, Peru
    • Provided planning and financial support to General Manager and Business Line Managers (Fuels and Lubricants).• Led planning cycles and business economics evaluation. Focal point for HQ data requests• Responsible for stewardship and financial reporting, including market share, price and competitor analysis.• Completed Balance Scorecard roll out as part of Global Plan.• Increased awareness and accountability across all the organization levels, through monthly stewardship meetings
  • Mobil Oil Del Peru
    Treasurer / Accounting Supervisor / Jde Financial Lead
    Mobil Oil Del Peru 1993 - Jan 1997
    Peru
  • Various Companies
    Additional Experience
    Various Companies Jan 1986 - Dec 1993
    Lima - Peru And Kuki - Japan
    Various auditing /consulting roles - Arthur Andersen & Co.FTEC - HONDA Car assembly Factory – JAPAN

Katina Cuba Skills

Business Strategy Leadership Business Planning Public Speaking Marketing Team Building Customer Service Entrepreneurship Financial Accounting Cross Functional Team Leadership Oil And Gas Industry Human Potential Business Economics Safety Management Systems Global Business Planning Sales Management Business Coaching Personal Coaching International Business Restructuring Financial Audits Web Content Management Global Management Small Business Business Performance Management Customer Relations Strategic Planning

Katina Cuba Education Details

Frequently Asked Questions about Katina Cuba

What company does Katina Cuba work for?

Katina Cuba works for Expande Group

What is Katina Cuba's role at the current company?

Katina Cuba's current role is Business Strategist and Cash Flow Consultant.

What schools did Katina Cuba attend?

Katina Cuba attended Neuroleadership Institute, Demartini Institute, Safety In The Market, London Tba, Thunderbird School Of Global Management, Baygroup International, Exxon Mobil, Exxon Mobil Brasil, Mobil Group - Fairfax, Universidad Ricardo Palma, Universidad Ricardo Palma.

What skills is Katina Cuba known for?

Katina Cuba has skills like Business Strategy, Leadership, Business Planning, Public Speaking, Marketing, Team Building, Customer Service, Entrepreneurship, Financial Accounting, Cross Functional Team Leadership, Oil And Gas Industry, Human Potential.

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