Katina Cuba Email & Phone Number

Sunshine Coast, Qld, Au

Sunshine Coast, Qld

EXAPNDE enables private enterprises to maximize their value in order to drive growth, be investor or exit ready. Through advisory, consulting and training, we assist CEOs and the Business owners to gain an extra edge in building strategies that maximize the value of the investment. Our areas of expertise:• Discover the value of your business: It is more than just turnover and profits, we dive deep into the specifics of the business and industry insights to measure the true value and potential within the marketplace.• Start with the future in mind: A business valuation allows the business to get a perspective of the on-going value of the investment and by re-imaging the vision and calculating the potential, we help identify the gaps and outline a plan to boost growth, find funding or maximize the value on exit.• Strategies: We build strategies relentlessly focused on solid financial principles and operational best practices to optimize the competitive advantage, exceed financial targets and increase return on investment

Queensland, Australia

• On-going support to improve company value, strengthen competitive advantage to drive growth and improving financial targets. • Completed strategy to turnaround underperforming areas, including expansion to Asian markets.• Completed Business valuation and Cash Flow projection to achieve financial targets. • Developed profitability criteria for construction tender submissions

Leatherhead, Uk

• Scope: Supply Jet fuel to European commercial airlines including the fuelling operations at European and worldwide airports. • Achievements: Delivered strong financial results: 160KBD (thousand barrels day). Overdue reduced by US$3M and below STWD. P&L US$5M exceeded STWD and US$13M higher than prior year. Led 29 European countries, 56 European main airports, and 200+ customer portfolio. Flawless Safety record and satisfactory internal audit.• Strategies: Executed the Airport Optimization and Customer Segmentation Strategy, mainly British Airways, Air France and Lufthansa. • People: Led a highly functional, multicultural and remote organization: 7 sales managers in 6 different European countries, functional rapport to airport operation and Customer Centre in Budapest. A strong relationship with worldwide managers, to secure supply at non-European airports. • Award recipient for crisis management on Fawley refinery supply disruption.• Achieved a flawless consolidation of two regions of Commercial Aviation to drive efficiencies and cost savings. 42 countries consolidated 11 sales manager positions, +30 airport operators. Implemented Stewardship reporting for the new region.

Lima - Peru

• Scope: Boost XOM positioning as the supplier of choice of fuels to Industrial companies in Peru, Ecuador, and Venezuela, including the integral supply-operation to the top mining operations in Peru. • Achievement: Complex Supply and Operation contract renewed for Antamina, Yanacocha, and Volcan. Led to a recovery of Southern Peru Copper account, (biggest copper mine in Peru). Increased MS in mining to +60%. Achieved strong MS in Fishing Industry. Boosted financial results: overdue reduced to a single digit for the first time in Peru, P&L returned to profit (over US$2M) and above STWD. 30KBD, US$20M sales revenues, 100+ customer portfolio. Flawless safety record and satisfactory internal audit. Extensive economic and project analysis for investment in the mining sector – over US$10M Capital Budget. • People: Revitalized organization of 11 sales managers in 3 countries and functionally +250 indirect manpower in mining operation and dynamic relationship with the customer center in Guatemala. • Government relationship. Active participation with regional government and representative in the Oil Chamber of Commerce meetings.

Coral Gables, Usa

• Scope: Led the Strategic planning, Business plan, and Business performance management for Americas Region: Caribbean islands, Central America, Andean, Americas South, and Brazil.• Achievements: Successfully executed the first integrated Business Plan cycle after the merger. Reported accurate financial results to Global Planning HQ. Capital Budget and investment economics data custodian. Consolidated Countries Macroeconomic data for economic analysis. Cascaded down business plan to individual countries. Assisted business re-appraisals. • People: Developed strong rapport between regional office and country General Managers to facilitate accurate data for business plan cycles and business performance reporting.• JV relationship: Led the negotiations and successfully executed divestment in Mexico Fuels Marketing JV.

Lima, Peru

• Accountable for Retail Fuel - regional service stations. Key Indicators: 10 kbd. Led 5 Sales Managers across the country.• Active participation with government and local institutions.

Fidelidad Sa And La Pampilla Refinery, Lima, Peru

Represent Mobil Oil Del Peru shareholder stake in La Pampilla Petroleum Refinery. Represent Mobil Oil del Peru shareholder stake in Fidelidad - Loyalty Program as part of Joint Venture . Represent the company in the Petroleum Industry meeting.

Lima, Peru

• Provided planning and financial support to General Manager and Business Line Managers (Fuels and Lubricants).• Led planning cycles and business economics evaluation. Focal point for HQ data requests• Responsible for stewardship and financial reporting, including market share, price and competitor analysis.• Completed Balance Scorecard roll out as part of Global Plan.• Increased awareness and accountability across all the organization levels, through monthly stewardship meetings

Peru

Lima - Peru And Kuki - Japan

Various auditing /consulting roles - Arthur Andersen & Co.FTEC - HONDA Car assembly Factory – JAPAN

Certificate Of Neuroleadership, Neuroscience In Human Potential

Demartini Method Facilitator, Human Potential Activator

Certificate In Advance And Gann Trader, Stock Trader - Gann Trader

Cross Functional / Cultural Training, Business Development

Advanced Leadership

Activities and Societies: Antitrust/media response - yearly.

Situational Sales Negotiation, Business Development

Change Management - London/Peru

Leadership Development Program

Leadership Development: Emerging Talent Member

Accounting Cpa

Batchelor Of Accounting