Kati Aleckson Email & Phone Number

Build integrated marketing strategy to advertise professional suite of publishing products to target markets in order to hit revenue goals.Launch and monitor t enterprise-wide B2B campaigns to successfully align with key performance indicators (KPIs.)Collaborate cross-functionally with stakeholders to coordinate initiatives. Prioritize projects and.

Develop and maintain cross-functional relationships with sales divisions and product managers. Serve as main contact to manage and execute creative planning, positioning, and strategy for a complex business. Responsible for creation, implementation, and measurement of multiple B2B and B2C marketing and communications campaigns and tactics simultaneously..

Greater Minneapolis-St. Paul Area

• Offering a full range of marketing insight and assistance for nonprofits, B2B, and B2C companies.
• Copywriting and content curation for both print and digital materials.
• Developing strategy and content for social media.
• Project and event management.
• Optimizing of SEO, Google Analytics, and Ads.
• Brand development and logo ideation.

Greater Minneapolis-St. Paul Area

• Planned the creation and curation of electronic and print communications in alignment with the organization’s integrated strategic plan to advance the brand.
• Oversaw all creative project management aspects of multiple large-scale annual events.
• Utilized industry trends to perform situational analyses on quantifying metrics for all consumer and business-to-business marketing strategies implemented.
• Collaborated with organizational leaders to write press releases, scripting, social media, and main messaging points for key stakeholder audiences.
• Developed and implemented strategies for SEO, Google Analytics, and Google Ads to increase the organization’s standing in overall search rankings while creating more awareness in target audiences.
• Led creative strategy and design for developing the brand identity for agency's inclusion initiative. Included name, logo, tagline, and secondary icons.

Greater Minneapolis-St. Paul Area

• Assisted in strategic planning and implementation of communications plans across multiple functional areas.
• Built and maintained strong relationships with external vendors.
• Managed media monitoring to protect brand identity and standing in the community.
• Participated in project planning and content strategy for yearly initiatives.
• Developed written content for social media, newsletters, and website.
• Created graphic design materials for a wide range of platforms to increase use of visuals.

Created and managed a lifestyle blog that focused on entertainment and travel. Included research for posts, writing content, forecasting trends, producing social media, setting photography, working in conjunction with brands for advertising, and engaging with the blog's community. Proficiency in Wordpress site building and SEO keywords.

Edina, MN

Assisted customers, managed cash handling, and created delicious coffee drinks in a friendly and timely manner. From time to time I was also responsible for coming up with slogans, taglines, and eye-catching displays for our in-store marketing of current promotions.

Minneapolis/St. Paul

Researching and planning promotional events and strategies for the local target markets to raise awareness for upcoming films, creating and managing giveaways, using various forms of social media to engage the public audience, and managing security and theater staff for pre-screening events with 250+ attendees.Movies worked with: Nebraska, Wolf of Wall.

Developed programs, created advertisements, scheduled logistics of events, created, trained, and oversaw team of mentors for new students, assisted with planning and execution of five pre-orientations (approximately 100 students each) and two orientations (approximately 500 students each), and generated awareness of transfer resources on campus.

Wrote a weekly post for "Women in Pop Culture" blog that looked at women and their role/portrayal in modern day pop culture, critiqued situations through a variety of educational lenses, and created a university wide discussion on these issues to raise awareness and understanding.

Managed a team of students in creating marketing campaigns to engage senior class fundraising, soliciting donations, and answering all questions or concerns.

Assisted with planning and marketing of events on campus for a range of 150 to 6,000 people, created publicity strategies, formulated event layouts and logistics, conceived promotional materials, handled daily operations (billing, event RSVPs, sponsor phone calls, etc.) and conducted set-ups, tear-downs, and guest assistance for events.

Aided students, faculty, and guests with questions and concerns, directed people, answered multi-line phone, sorted and filed important documents, and helped maintain the smooth flow of everyday operations.

Lead a group of five Hamline students in various daily activities, evaluated assignments and participation, and helped design course aspects.

Conducted incoming student interviews, oversaw their transition into the university regarding all areas of student life, compiled a database of student information, marketed transfer student events, and assisted in any concerns that arose.

Planned and promoted eight campus wide events for 3,000 undergraduate students, collaborated on projects with other student organizations, advertised events in fresh and creative ways, and enhanced the overall student experience.

Assist customers, manage cash handling, delegate tasks among team members and developed daily sales goals.

Assisted planning major station events, created awareness for upcoming events, coordinated social media outlets, organized on site promotions, giveaways, and samples (set-up and take-down included), and interacted with listeners in a positive manner.

Increased student involvement on campus, planned and promoted campus events, and collaborated with other student organizations on a variety of educational topics. Events managed and promoted include seasonal blood drive, Books for Africa donations, two officer campaigns, and many others.

Managed Normandale’s team, planned fundraising activities, and oversaw group activities. Group total fundraised was approximately $2,500 dollars.

Coordinated and executed on campus fundraiser, planned event details, managed cash flow, and produced publicity surrounding event. The final event had about 225 people stop by the booth.

Bachelors, Psychology, 3.67

Activities and Societies: Omicron Delta Kappa, Psi Chi, National Residence Hall Honorary Society, Residential Housing Association, and New.

Associates, Psychology

Activities and Societies: Phi Theta Kappa, Psychology ClubGraduated with High Honors.