Kathryn Sullivan Email & Phone Number

Havertown, Pennsylvania, United States

Paoli

• Undertook a rebranding effort which included creating new sell sheets and other marketing materials, developing web content, in addition to working with an outside creative team in the redesign of company logo and.
• Implemented a new way of tracking customer sample requests which led to an increase in sales productivity (salesforce.com).
• Worked with Human Resources in the recruitment of new sales agent and the writing of a new employee handbook.
• Responsible for all press releases and advertising, as well as maintaining relationships with industry related media outlets and trade groups.
• Worked with sales staff in the generation and qualification of new sales leads in targeted in- dustries through direct mailings and e-blasts using CRM software (salesforce.com).
• Responsible for researching, writing and editing technical papers, sell sheets, and in-house technical bulletins. Updated content on website when needed.

Greenville, Delaware

• Managed clients, projects, and creative vendors.
• Assisted in research, editing and copy writing, depending on the scope of the project andwhat the client required.
• Clients included IT firms, financial service companies, and non-profits.
• In-house responsibilities included the marketing of the firm through targeted email blasts,direct mailings, and press releases. Responsible for the booking of the owner of the companyfor speaking events.
• Maintained relationships with local media outlets for both client and in house marketingneeds.

Greenville, Delaware

• Planned and marketed wine and beer dinners with renowned chefs, brewers,and sommeliers.
• Worked with local non-profits and community organizations in the planning of happy hourfundraisers and post-race festivities.
• Over saw all outside event participation, such as brew festivals and industry events, fromstart to finish.
• Worked with ad agency regarding media placement for events and promotions at the restau-rant.
• Wrote and edited press releases for events when needed.
• Increased business on slower nights by creating theme nights and booking live entertain-ment.

Wynnewood, PA

• Researched and wrote assigned articles weekly based on sport season.
• Interviewed athletes and coaches for assigned articles.
• Revised work in order to meet editorial approval.

Bachelor Of Arts, English Literature

Activities and Societies: Wrote for The Review

Education record