Kati Tammisto Email and Phone Number
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👋🏽 I’m a curious, strategic yet hands-on, results-driven global marketing leader with 15+ years of experience leading global b2b marketing teams in high-growth technology (SaaS) enterprises and as an active member in their Management Teams. My broad experience includes building several marketing functions and teams from the scratch, repositioning local brands into leading international players, and building a category for an emerging global star. The years spent in fast-growing frontrunner tech companies have equipped me with a strong skill set in change management and taught me how to lead in changing environments from hypergrowth to downscaling. I have had the opportunity to build and lead marketing in visionary Nordic startups as well as globally known technology brands. I feel at home in different environments from scaleups to complex organizations.This diverse experience has given me the skills to understand the needs of the changing business, and most importantly, - people. I’ve been thanked for my ability to paint a clear vision, communicate transparently across different reference groups, get teams to work together for a common goal, and to tirelessly drive change inside organizations. I get excited about growth, big challenges, and a shared purpose. I have leadership team experience and take pride in being an active and structured management team member interested in business as a whole and understand that marketing is a revenue-driving unit.Driving healthy sales & marketing relationships is close to my heart. I also believe marketing is a cross-functional asset that helps different functions across the company steer an excellent customer experience. I’m proud of the strong, diverse, and happy global teams that I have built and led in hybrid, remote and traditional settings.I thrive on growth, strive to achieve goals & excellent leadership. As I love people, I also like to inspire, be passionate and have fun at work. Pro Bono: I am heavily involved in improving the current state of children's sports teams around my neighbourhood and creating participatory activities in the local communities. I am also an enthusiastic, positive team member, and eager to stretch my skills every day. Always up for pro-bono projects and mentoring opportunities Contact me, Kati: +358 40 775 7162kati.tammisto@gmail.com#Leadership, #CMO, #MarketingLeader, #TeamDevelopment, #LeadingChange, #CustomeExperience (#CX), #Account-based marketing (#ABM), #EnterpriseMarketing, #ManagementTeam
Valona Intelligence
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CmoValona Intelligence Nov 2022 - PresentHelsinki, FiSince 2022, I have been building a modern marketing function at Valona, and built an in-house team with impactful demand generation results. I am driving the company transformation project as part of the Management Team. I joined the company when the company ownership was changed to Monterro, a Nordic SaaS growth investor.In 2023, I led a name change and a rebranding project in 2022 at Valona, where the company was renamed from M-Brain to Valona. In 2023, Valona was acknowledged by Forrester as the premier global platform for market and competitive intelligence.About Valona: We provide all-in-one AI-powered competitive and market intelligence solutions.Having a global team across Americas, Europe, and Asia, Valona provides leading Fortune 500 companies with foresight to shape the future resulting in real business growth. Companies like Goodyear, Inspire Brands, Bosch, Philips and Cintas have trusted Valona as their market intelligence provider. Discover more at www.valonaintelligence.com -
Chief Marketing OfficerPrecisely | Contracts Automated Sep 2021 - Sep 2022Gothenburg, Vastra Gotaland County, SeCMO at Precisely, a fast growing legal tech startup (seed fund) building a team for series A. Enabling sales-driven growth.- Led the marketing function at a startup from 0,9M€ ARR to 1,6M€ ARR growth in 12 months.- A full data-driven marketing & growth engine built in 9 months: new processes and systems within a hybrid function to meet the growth expectations. Built an in-house marketing team from 2 to 7 people + freelancers.- Developed the ideal customer profile (ICP) and created a close sales and marketing relationship: Inbound sourced sales grew 30%, av. deal size grew 15%, time-to-value +15% faster.- Built and led a growth/performance marketing function: new website with conversion +0.5% in 6 months + sales & marketing tech ecosystem capturing leads for nurturing - Restructured all digital channels: PPC results increased by 25%. Demo request volumes over 10X and trial signup volumes over 5X- Co-led a trial experience improvement project (PLG) driving the improved trial experience: targeted enabling no-touch sales. Increased activations from trial to purchase by +10% during the first 4 months. -
Head Of Cx & Marketing DirectorSympa Hr Sep 2019 - Sep 2021Vantaa, FiManaging Growth: Equipped the commercial team in fast growth. Training the GTM team to new processes and fine-tuning them within the Commercial team of CS, sales & marketing. Central role in driving GTM and opening new markets.Also responsible for the Marketing DIrector's position during this time 👇🏽👇🏽 -
Marketing & Communications DirectorSympa Hr Feb 2016 - Sep 2021Vantaa, FiSuccessfully repositioned the Sympa brand in the highly competitive sector of HR solutions: from the best known in Finland to the leading Nordic HR solution. Initiated tactics like ABM to systematically build new ways of working between sales and marketing, resulting in 50% growth in the average won deal size.Rebuilt the marketing team from Finnish to European and led marketing through the rapid organic and acquisition-driven growth from 5M€ to 15M€ ARR, while Sympa expanded opened 8 new offices & countries, joined forces with Recruitee (300 ppl), acquired the first funding rounds from private equity investors (Alfvén & Didriksen and PSG Strategic Growth).I was responsible for the marketing and communications strategy, team, and KPIs, and aligning them to the business targets. Developed an internationally scalable marketing function as well as a tight sales & marketing relationship with joint processes. Drove the implementation of marketing and sales technologies and a performance marketing function. Built international marketing operations to support the needs of the organization in 40% annual sales growth.Leading the revenue-driven marketing operations and the team to global growth: Scaling marketing team from 2 to 11 pax and scaled the team internationally. Our team was growing the SQL numbers 4 x during the 1st year, and managed to continue exceeding the ambitious marketing targets over the 5 years. Managed also customer marketing, while growing the global number of corporate customers from 400 to 900, and churn rates close to zero.Hands in the dirt, managing constant rapid growth and building the team: Responsible for building and managing partnership networks. Built the positioning, brand and communications strategy. Restructured the visual brand & website twice. Launched a Sympa marketplace and renewed the customer support portal. -
Global Head Of Marketing And CommunicationsRelex Solutions Jul 2014 - Feb 2016Helsinki, Uusimaa, FiGrowth acceleration in hyper-growth: Built the marketing team and operations 5M€ARR to 35M€ARR a. Global expansion and the 1st round of funding with Summit Partners, established the marketing team to secure the 1st U.S.-based customers.Growth acceleration:Built the global marketing team from 4 people to 14 people to accelerate global expansion Built and led agency networks internationally. Launched inbound and growth marketing in-house teams. Developed an ABM strategy to support sales to direct our efforts to key enterprise ICPs. Initiated content strategic content creation to drive the thought leadership and positioning in Formed global PR, messaging & created the ways of working for the globally scalable marketing team. HIGHLIGHTS: - Grew the marketing from 4 people to 14 people within 2 years, to a happy and sustainable team- Strategically transformed the marketing towards growth marketing, hired 2 growth hackers for the leap- Set up a strategic follow-up process for marketing analytics and marketing dashboard- Led the team to reach a new level of working with inbound marketing and strategic content creation, while improving the sales lead levels with hundreds of percentages during two years- Innovating the marketing campaigns and organising the team resources in the extremely rapid growth environment- Gartner named RELEX as one of the “Cool Vendor in IMC (in-memory computing) Technologies 2014." -
Marketing And Communications ManagerRelex Solutions Sep 2013 - Jul 2014Helsinki, Uusimaa, FiMarketing planning and management, PR & Communications at RELEX, Europe’s fastest growing provider of retail planning solutions, working at the leading edge of research, software development and real-world business management. HIGHLIGHTS: - Marketing automation & inbound sales solution deployment and inbound lead generation undertaking - First marketing automation campaign creation- Brand identity implementation internationally- Website renewal projects, launch & communications -
Marketing And Communications ManagerGemalto (Now Thales Digital Identity & Security) (Valimo Wireleess) May 2013 - Sep 2013Meudon, FrResponsible for building the company sales lead base through marketing messages. The company's daily marketing and communications activities. Design and content creation for the company website. Planning and coordination of events and speakership applications. SEO, SEM and social media activities. Re-branding activities with the company merger with Gemalto Ltd.Valimo Wireless provides Valimo mobile ID. Mobile ID is transforming physical identity into digital one’s while using any mobile handset, allowing mobile phone users to securely authenticate, digitally sign documents, and confirm transactions and payments, simply by entering the PIN code they have chosen. -
Marketing ManagerValimo Wireless Oy (Gemalto) Jun 2009 - May 2013Vantaa, FiWebsite design & content planning with updates. Created the company presence social media channels and managed them. Handled the daily marketing and communications as well as sales support activities. Executed the branding activities in the company merger. Managed the projects for fundraising and funding applications. -
Product Logistics ManagerNokia May 2008 - Jun 2009Espoo, Southern Finland, FiResponsible for the customer logistics for new devices. Coordination of communication between the factory, marketing and local sales units during product launches. Coordinated the material needs into factory specific ramp up schedules and plans. Managed product upgrade, branded exclusivity, and end of lifecycle -related projects for production and logistics. -
Deputy Business ManagerSeb Merchant Banking Aug 2007 - May 2008Stockholm, Stockholm, SeDeputy Business Manager at SEB Merchant Banking, Cash ManagementSupported four Global Business Managers in CRM with domestic and international large corporates & financial institutions. Supported the project in establishing an international partnership agreement with a financial group. -
Electronic BankingSeb Merchant Banking Mar 2005 - Sep 2007Stockholm, Stockholm, SeElectronic banking connections at cash management; customer support and training for corporates at the back office settings.Assisted in developing the SEB online banking application to meet the local banking standards and market needs. -
Junior Market AnalystBusiness Finland (Finpro Ry) Nov 2004 - May 2005Helsinki, Uusimaa, FiThe Finnish Trade Organisation in ChileAn internship position with CIMO –scholarship of 7 months
Kati Tammisto Skills
Kati Tammisto Education Details
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Hyper IslandDigital Acceleration -
Taltech – Tallinn University Of TechnologyInternational Management -
Haaga-Helia University Of Applied SciencesInternational Business -
Inholland University Of Applied SciencesEuropean Business Administration
Frequently Asked Questions about Kati Tammisto
What company does Kati Tammisto work for?
Kati Tammisto works for Valona Intelligence
What is Kati Tammisto's role at the current company?
Kati Tammisto's current role is CMO I Global Marketing Director I Driving Growth I Leading change I Strategic Marketing.
What is Kati Tammisto's email address?
Kati Tammisto's email address is ka****@****sely.se
What is Kati Tammisto's direct phone number?
Kati Tammisto's direct phone number is 0290 00*****
What schools did Kati Tammisto attend?
Kati Tammisto attended Hyper Island, Taltech – Tallinn University Of Technology, Haaga-Helia University Of Applied Sciences, Inholland University Of Applied Sciences.
What are some of Kati Tammisto's interests?
Kati Tammisto has interest in Civil Rights And Social Action.
What skills is Kati Tammisto known for?
Kati Tammisto has skills like Marketing Strategy, Marketing Communications, Start Ups, Marketing, Social Media, Management, Project Management, Crm, International Business, Business Development, B2b, Brand Management.
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