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I’m a center-brained and tenacious marketing leader who loves to run fast and build things—namely, products, brands, stories that matter to consumers’ lives.I love the challenge of architecting evocative brands and efficient growth engines from the ground up, and have a track record of doing exactly that in progressive leadership roles in consumer tech.My personal ethos is human- meets-high octane. I thrive operating in and cultivating environments committed to the former in ways that bolster the latter.I’m deeply impact driven. I’ve spent chapters of my career solving hard, interesting problems, but the ones I most want to solve next are how to build successful brands, companies, and products with a positive impact—on the teams building them, consumers they’re designed for, communities they touch, and the planet we call home.Finally, I double as a vinyasa yoga and meditation teacher. These deeply healing practices are a bedrock to my personal & professional wellbeing, and it's been a joy to share them with others, in forums both large and small.
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Chief Marketing OfficerSupercircleUnited States -
Marketing AdvisorSupercircle Nov 2023 - PresentDeveloping brand and go-to-market strategy and engine to fuel a circular future for fashion. SuperCircle was born out of the urgent need to address the textile waste crisis—a 92 million ton (and growing!) problem that is filling our landfills, oceans, water & soil systems around the world. SuperCircle recycles the world's textiles via a leading technology and logistics platform powering both post-consumer recycling for brands including Reformation, J.Crew, and Girlfriend Collective, and excess inventory recycling for apparel, footwear, & home brands, uniform producers, hospitality companies, and more. -
Founding MemberChief Feb 2019 - PresentNew York, Ny, Us -
Chief Marketing OfficerThe Healing Company Jan 2022 - Jan 2024Brooklyn, New York, Usa, Ny, UsFormed with a buy & build thesis, grew The Healing Company’s portfolio from pre-launch to >$20M in annualized revenue across two fully-owned brands. Assessed over100 acquisition targets for growth potential, ultimately acquiring leading Ayurvedic &meditation brand, Chopra, and plant-based superfoods company, Your Super. GrewChopra’s consumer products revenue by 3x and achieved first profitableyear in Your Super’s ten year history. -
Vp Of MarketingEquinox Media Sep 2019 - Sep 2021New York, UsJoined as first marketing hire in Equinox’s pre-launch media venture; over two years crafted brand, go-to-market, growth, and retention strategies & team to launch and grow adoption of the SoulCycle at-home bike and Equinox+ digital membership products, achieving $70M in revenue, 150k users, and 30% target market awareness at 2.5:1 LTV:CAC. Built world-class full stack marketing team of 20 spanning brand, creative, PR, partnerships, growth, and retention. -
Vp Of MarketingSpring Inc. Apr 2018 - Sep 2019New York, Ny, UsCultivated and led team across brand, creative, editorial, PR, acquisition, and retention to grow GMV to >$100M, culminating in the company’s acquisition by ShopRunner, Inc. Architected house of brands positioning strategy, building the Spring brand through attracting and launching preeminent fashion, beauty, activewear brands on our platform, including Gucci, Alexander McQueen, Nike, adidas, and GAP. Launched SpringBack, a rewards program heralded as the “first of its kind” by WWD and increasing returning customer spend by +48%. -
Head Of Brand MarketingSpring Inc. Jul 2017 - Apr 2018New York, Ny, Us -
Director Of Integrated & Brand MarketingGilt.Com Apr 2016 - Jul 2017Boston, Massachusetts, UsDeveloped brand positioning strategy and brought to market first marquee, multi-channel brand campaign in company’s history; delivered +10% traffic and new member lifts and awarded Glossy for “Best Campaign by a Direct to Consumer Fashion Brand”. Helmed marketing strategy for three business units including City (experiences), Home, and Kids, defining seasonal and campaign strategies and brokering key brand and influencer partnerships to expand on lifestyle positioning, grow with target consumer’s life stage evolution, and increase share of wallet. -
Engagement Manager (Prior Roles As Senior Consultant, Consultant, Business Analyst)Deloitte Consulting Llp Jul 2008 - Mar 2016Worldwide, OoKey clients included Kohl’s, Coca Cola, and American Eagle Outfitters. Heldprogressive roles in strategy and go-to-market consulting within consumer + retail practice, ultimately culminating in work to operationalize hybrid marketing agency and strategy consulting offering, onboard, and serve a multi-billion dollar retail client as agency of record. In that capacity, brought to market four major campaigns and >20 activations with the aim of fostering emotional loyalty to the brand, generating 2.5x customer engagement, double digit in-store sales increases, and successful activation of strategic growth audiences. -
Mba Operations InternNbc Olympics Jun 2012 - Sep 2012Stamford , Ct, Us -
Public Affairs And Detroit Tigers Foundation InternDetroit Tigers, Inc. Mar 2006 - Feb 2007Detroit, Michigan, Us
Katie Tobias Skills
Katie Tobias Education Details
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London Business SchoolMaster Of Business Administration (M.B.A.) -
University Of Michigan - Stephen M. Ross School Of BusinessBusiness And Spanish
Frequently Asked Questions about Katie Tobias
What company does Katie Tobias work for?
Katie Tobias works for Supercircle
What is Katie Tobias's role at the current company?
Katie Tobias's current role is Chief Marketing Officer.
What is Katie Tobias's email address?
Katie Tobias's email address is to****@****ail.com
What is Katie Tobias's direct phone number?
Katie Tobias's direct phone number is +131220*****
What schools did Katie Tobias attend?
Katie Tobias attended London Business School, University Of Michigan - Stephen M. Ross School Of Business.
What are some of Katie Tobias's interests?
Katie Tobias has interest in Writing, Children, Cooking, Detroit Sports, Fashion, Skiing, Yoga, Economic Empowerment, Education, Adventurous.
What skills is Katie Tobias known for?
Katie Tobias has skills like Strategy, Microsoft Excel, Corporate Finance, Financial Modeling, Leadership, Marketing, Management Consulting, Powerpoint, Market Research, Business Strategy, Analysis, Data Analysis.
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