Katja Bashlovka Email & Phone Number

Helsinki, Uusimaa, Finland

Customer journey mapping and strategy for lifecycle marketing activities, incl. customer touch points and segments, conversion goals, measurement framework and agile ways of working. I act as an advocate for customer-centric value comms, collaborating with product managers, RnD, UX designers, and data analysts. To bring the strategy to life, I manage implementation and optimization of the new customer journey concepts.▪ Designing new customer engagement concepts for B2B2C user experience of the online security app▪ LCM strategy ▪ Productizing & converting use cases into development roadmap and prioritization

Helsinki Area, Finland

I strategized and executed user flows for multi-channel demand generation and customer engagement journeys. By leveraging automation, customer-centricity, and data analysis, our team achieved a 2x growth in monetary value assigned to marketing generated leads:▪ Strategizing, planning, and executing user flows for multi-channel demand generation and customer engagement journeys▪ Optimizing social media and email automations for higher conversions ▪ Utilizing agile & act-analyze-learn methodology to continuously identify customer needsAs the Salesforce Marketing Cloud business owner, I collaborated with multiple stakeholders to develop the platform for optimal marketing automation activities, resulting in increased marketing automation maturity. I facilitated Marketing Cloud frontline community and rolled out a centrally led scalable support model for launching journeys in local markets.

Helsinki Area, Finland

Global marketing automation tactics to fuel the product marketing engine:▪ Embracing newfound opportunities to engage customers in meaningful 1-to-1 conversations that drive actions. In my functional role I mapped digital programs, translating business needs to technical vendors.▪ Managing KONE’s Salesforce Marketing Cloud account globally: responsible for support across 25 countries.

C-level event project management: program creation, speaker and attendees relation management. Telemarketing to invited delegates with sales mindset

Helsinki

As the Nordics' lead marketer at a digitized services unit at Korn Ferry Hay Group, I developed and executed go-to-market strategies, establishing local marketing from the ground up. I worked together with consultants to deliver to business targets, reporting to a line-manger in commercial role.I was responsible for local delivery of: ▪ Lead generation and nurturing campaigns▪ Marketing launch of digital service products: Hay Group Activate apps▪ Customer events management▪ Marketo platform implementation for local digital marketing activities▪ Submitted and ensured the efficient implementation of the local marketing plans to the headquarters’ marketing▪ External and internal communications around acquisition process▪ Website content management▪ Local roll out the new brand visuals and tone of voiceI left Hay Group following its acquisition by Korn Ferry.

Helsinki

Planning, cultivating and implementing event, digital and print marketing activities to make Hanken attractive for the best prospective students. In charge of participation in multiple international student recruitment fairs.

Teaching taught me the most: to work with people where they are, figure out their needs and show up prepared to add value to their lives. It takes passion and guts to run a classroom, imagination and humor to keep folks checked in, and empathy and patience to provide useful feedback.

Arts Management

The nature of my studies in Cultural Management prepared me for entrepreneurship and practical work in the form of diverse projects full.

Open University, Marketing

Service Marketing course at Hanken Open university focused upon the unique challenges involved in marketing and management of service.

Master Of Arts (Ma), Swedish, Linguistics And Literature

During the studies I discovered my passion to communication in form of translations and copywriting in Russian, English and Swedish. Since.

Exchange Student, Computational Linguistics