Katja Bäckström Email and Phone Number
Katja Bäckström work email
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Katja Bäckström personal email
I'm an experienced female leader with a 10+ years of experience in managing change in various operating environments. I have successfully transformed several businesses into profitable growth and significantly improved employee satisfaction alongside change initiatives. I'm super exited and focused on measurable customer value and business metrics & drivers. I operate in a hands-on leadership style - diplomatically, yet persistently. I believe that success fuels enthusiasm and therefore I'm able to maintain a predominantly positive atmosphere even in difficult situations. I have experience in end-to-end business management and particularly deep expertise in go-to-market strategies and AI orchestrated customer interactions. I have had the privilege of working among pioneers in creating AI strategy & offerings and implementing solutions in our own and customers’ work environments Specialities:#P&L Management#Change management #Business transformation#Operational Excellence#Entrepreneurial Culture#Customer Value Creation#Generative AII'm also eager to share ideas and best practices both peer to peer or as a keynote in events. Please don't hesitate to contact if you need inspirational, mind-shaking ideas or presentations!
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Director, Cx Business SolutionsElisa Apr 2021 - PresentHelsinki Metropolitan AreaDirector, CX Business SolutionsResponsible for CX Business Solutions Business Unit at Elisa.Member of the Management team of IT Business Solutions Unit.Main responsibilities:- P&L Management (140+ employees, 8 direct reports, incl. Fenix Solutions Oy)- Operational efficiency, growth & employee engagement - Strategic portfolio development, including AIKey achievements:- Successful merge of three business units, entrepreneurial winning culture within large corporation and remarkable increase of employee engagement- Increased operational efficiency and growth- Innovative, future proof portfolio including AI-solutions and Microsoft Partner of the year award -
Director, Digitalisation SolutionsElisa May 2019 - Apr 2021Helsinki Area, FinlandResponsible for Digitalisation Solution Business Unit at Elisa. Member of the Management team of IT and Business Solutions Unit.Main responsibilities: - Business operations in large corporate customers segment (60+ employees, 8 direct reports) - Drive profitable growth and CX culture & strategy to disrupt IT/Digitalzation offering - Help Elisa's corporate customers in their (digital-)transformation and keep the end-customers in focus in the decision making and planningKey achievements:- new strategy, renewed portfolio & business model for recurring revenue growth- Go-to-Market strategy and operations to support service design based solution sales - turnaround from declining revenues to profitable growth- transformation from software business unit into customer value driven CX business
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Commercial LeadElisa Apr 2019 - Feb 2020Helsinki Area, FinlandResponsible for driving marketing, sales and service design operations at Elisa. Member of the Management team, Digitalization / IT and Business Solutions UnitMain responsibilities: - drive marketing and sales operations in large corporate customers segment- develop service & business design offering as a way of go-to-market - help Elisa's corporate customers in their (digital-)transformation and keep the end-customers in focus in the decision making
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Business Lead, Service DesignElisa Oct 2018 - Apr 2019Helsinki Area, FinlandResponsible for driving business & culture of Service Design at Elisa. Member of the Management team, Digitalization / IT and Business Solutions UnitMain responsibilities: - develop service design offering and professional service culture to help organizations to improve their customer/user experience- help organizations in digital transformation to improve their value creation with improved customer experience and utilization of digital solutions- help organizations invent and implement new distruptive service innovations and business models
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Head Of Customer Acquisitions SolutionsElisa Mar 2016 - Oct 2018Helsinki Area, FinlandResponsible for driving business of Digital Customer Acquisition Solutions at Elisa.Member of the Management team, Sales and Offering / Customer Interaction SolutionsMain responsibilities:- develop customer engagement offering to help companies to digitalize & measure the business value of their customer interactions- help companies top management to invent new ways to utilize digital solutions to accelerate growth and improve profitability- network, collaborate & learn in order to innovate new next generation customer engagement solutions to be built for the future needs
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Marketing DirectorVisma Software Oy Sep 2014 - Mar 2016FinlandResponsible for Visma Software's and Finnvalli's (merged with Visma Software Oy December 2014) marketing & sales support strategy and operations. Member of the Management Team.Key responsibilities:- integration of the marketing & sales support operations of Finnvalli Oy - further development of marketing & sales support strategy and tactics (customer community, webshop and video-strategy)Key achievements:- Integration/recreation of processes and tools for marketing, sales support and customer interface. (CRM, lead process and sales tools for Accounting Office network) - Turnaround from traditional, fragmented customer communication to 360 customer communication (including customer support and webstore) in community -
Marketing ManagerVisma Software Oy Aug 2012 - Sep 2014EspooResponsible for Visma Software's marketing & sales support strategy and operations. Member of the Management TeamKey responsibilities:- leading marketing & sales support operations (6+ Visma headcount and outsourced resources) - developing marketing & sales support strategy and tactics (inbound marketing, marketing automation, content marketing and customer community)- ownership and development of lead process (Marketing ROI funnel from lead to deal)Key achievements:- Turnaround from traditional marketing to joint inbound culture in marketing, sales and product management- Leading deployment project of marketing automation tools (Hubspot, Eloqua) and integration with existing processes and tools- Improvement of lead volymes (+40%), cost per lead (-20%) and sales hitrate (from N/A -> measurable -> double)
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Marketing CoordinatorVisma Software Oy Dec 2010 - Aug 2012EspooResponsible for planning & execution of marketing activities for channel sales. (Including Visma Business and Visma Nova product marketing)Key responsibilities:- planning and execution of marketing activities to support channel sales (70 partners)- product marketing for Visma Business (upper SME) and Visma Nova (lower SME)- development of collaboration between marketing-sales-product management- development of processes and tools (CRM, segmentation, doing-learning concept based on improved utilization of campaing stats.)Key achievements:- Concept for efficient collaboration with key partners (year plan, follow up -methods, sales support tools, transparent leadprocess)- Customer benefit / reference -concept for Visma Business, all time high CTR% from online channels - Verticals & facts -concept for Call Center, pull +90%- CRM utilization level from zero to common tool between marketing, sales and product management to manage segments, campaign results, marketing & sales pipeline
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Marketing PlannerOy Eniro Finland Ab May 2007 - Nov 2010Responsible for marketing operations in Advertisers-segment. Key responsibilities:- Customer Marketing Concept creation for Advertisers-segment- planning and execution of marketing communication activities to support telesales and KAM-team- development of Go-To-Market-process and collaboration between marketing-sales-product managersKey achievements:- Clarification of "purchase to pay" -chain- Launch of invoice attachments reaching 100% of the decision makers, under 1 € per contact - Launch of GTM-process, committing key persons and improvement of internal and external communication
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Marketing AssistantOy Eniro Finland Ab Jun 2004 - Apr 2007Espoo
Katja Bäckström Skills
Katja Bäckström Education Details
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Organizational Leadership -
Evtek Mercuria Business SchoolMarketing -
Kauppiaitten KauppaoppilaitosMarketing And Logistics
Frequently Asked Questions about Katja Bäckström
What company does Katja Bäckström work for?
Katja Bäckström works for Elisa
What is Katja Bäckström's role at the current company?
Katja Bäckström's current role is Business Leader | Business Strategy & Transformation | Profitable Growth | Generative AI | CX & EX | Keynote Speaker.
What is Katja Bäckström's email address?
Katja Bäckström's email address is ka****@****mi24.fi
What schools did Katja Bäckström attend?
Katja Bäckström attended Jamk University Of Applied Sciences, Evtek Mercuria Business School, Kauppiaitten Kauppaoppilaitos.
What skills is Katja Bäckström known for?
Katja Bäckström has skills like B2b Marketing, B2b, Marketing Communications, Online Marketing, Marketing Management, Marketing, Marketing Communications Planning, Digital Marketing, Marketing Strategy, Direct Marketing, Project Management, Crm.
Who are Katja Bäckström's colleagues?
Katja Bäckström's colleagues are Teemu Suvinen, Terttu Ahonen, Jukka Niemelä, Niklas Tverin, Tomas Lindström, Karri Koivisto, Anne Pitkänen.
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