”I en tid, hvor et brands udtryk hele tiden er til vurdering af dets publikum, er det vigtigere end nogensinde før, at være sikker, loyal og nytænkende på sit brands vegne. Uden at miste sit brands identitet, er man nødt til at følge udviklingen, eller i hvert fald vide, hvor den er på vej hen. Man er nødt til at fornemme, hvor brandet er i forhold til omverdenen, og hvad der skal til for at sikre dets succes.” Brandkonsulent Katja Hundrup. Jeg er en kreativ, resultatskabende PR- og marketingsspecialist med mere end 15 års erfaring og succes med at opbygge visionære brands og PR-strategier.Jeg mestrer konceptudvikling og idègenerering med fokus på resultater. Med sikker hånd producerer og udvikler jeg kampagner og varetager hele processen fra kreativt oplæg, til produktion og eksekvering af kampagnen.Jeg prioriterer et ærligt og tæt samarbejde med mine kunder uden fordyrende mellemled, og min mission er at hjælpe mode- og livsstilbrands til at nå deres fulde potentiale, ramme deres kunder, og skabe den ønskede bundlinje.Jeg har fokus på at tilbyde merværdi til mine kunder, og jeg tænker altid strategi, kampagner, SoMe samt PR ind i mine opgaver.Som brandkonsulent tilbyder jeg blandt andet:Strategisk sparring samt brand- og konceptudviklingInkludering af PR i kampagneplanlægning, så det bliver en naturlig del af kampagnen og ikke noget som skal “opfindes” bagefter. Kampagneproduktion, herunder art direction, produktion, booking af team, udvælgelse af modeller, styling samt udvælgelse af fotostyles mv.Visuelt indhold til instagram. Inkludering af SoMe ved kampagneudvikling i form af videofotografer, indhold til storys, Q/A til modellen, oplægninger mv., der kan få kampagnen til at leve længere.Styling til modeshows, messer, kampagner og lookbooks mv.

Development of the new marketing and PR strategyPresentation of the strategy for the boardResponsible for the marketing and PR budgetDevelopment of the new bisgaard online platform and homepageResponsible for the new visuel identity including shop-in-shop and POS materialCSR strategyPR and blogger eventsStrategic collaboration with international bloggersAdvertisement

Responsible for the creative and strategic development of image campaigns for Vero Moda, Vero Moda Intimates, Junarose, mamalicious, Noisy May and YAS• Development of strategy, direction and image concept for each campaign • Responsible for contract negotiation of international supermodels, composition of the team and project management of all campaigns from concept and vision to integration in other marketing platforms• Participation in all campaign photo shoots and responsible for coordination, expression and look as well as selecting and approving the final images• Budgeting - responsible for all six brands' photo and PR budgets• Preparation of annual advertising plan and advertising budget, including negotiationof annual agreementsSPECIFIC RESULTSAs image responsible I have increased VERO MODA's brand value by developing a brand and PR strategy, which aimed to position VERO MODA as an international fashion brand in both Scandinavia and Europe.• International PR responsible for Bestsellers 12 markets and leadership of the international PR team• Development of PR strategies for Vero Moda, Vero Moda Intimates, Junarose,mamalicious, Noisy May and Y.A.S.• Development of international press material for all six brands and responsible forensuring a consistent high pressing display in selected international media• Responsible for ensuring that the international PR guidelines are respected at all markets• Manager for the PR coordinator and the showroom coordinatorAs International PR responsible for VERO MODA I have built an international PR strategywhich has resulted in a increased PR awareness and extremely high clipping rate as well as displaying VERO MODA's image pictures on the front page of selected international fashion magazines.

Responsible for the image campaigns including creative presentations in collaboration with advertising agency, booking and project management• Responsible for the participation and coordination of all internal and external photo shoots • International PR responsible for 12 markets• Responsible for the production and distribution of materials for PR and various PR initiatives• Idea generation of diverse projects, events, promotional material for internal and externaluse and marketing materials for shops• Preparation of annual advertising plan for ONLY in accordance with the budget• Responsible for production of internal and external catalogs including coordination and selection of styles, photography and productionSPECIFIC RESULTSI organized a blogger event with selected international bloggers. The event aimed to create PR results in our markets while positioning ONLY among bloggers. I was responsible of the event - from the general idea, casting the bloggers, follow-up in the selected countries and the budget. The yield was a significant increase in ONLY's PR value. The event had much media attention as this was an innovative idea in 2010.

• Responsible for catalogs and POS material to all shops• Responsible for building fairs• Assisting at various fairs• Building new website• Development of various marketing texts and assisted by photoSPECIFIC RESULTSI got an idea to sell advertising space on Eurosko 's website as well as Instore - TV for Eurosko external suppliers, which could thereby promote their products and ensure sales growth in stores. The project was a success for both top management and suppliers.