Katja Knox Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

• Data-Driven Content Strategy: Developed and executed a content strategy that doubled newsletter subscriber base and raised open rates to an average of 40%, significantly enhancing audience engagement.
• Launched High-Impact Content Initiatives: Led the launch of new content initiatives, including LinkedIn campaigns that attracted over 2,000 new followers, expanding our digital footprint and increasing brand visibility.
• Crafted Multi-Channel Content: Produced engaging, industry-relevant copy across channels, driving notable growth in audience engagement and contributing to consistent performance gains.
• Managed Newsletter & Nurture Funnel: Directed end-to-end newsletter strategy, achieving a 40% open rate and significantly improving subscriber retention.
• Led Lead Generation Strategy: Pioneered the company’s first lead generation campaign, securing nearly 300 qualified leads in its first year, establishing a strong foundation for future campaigns.
• Led and Developed Junior Team Members: Provided strategic guidance and mentorship to a team of interns, driving their professional growth and aligning their contributions with key marketing objectives

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

• Launched High-Traffic Website: Led the development and launch of an innovation-focused F&B website, driving ~100,000 page views in its first year and establishing it as a key industry resource.
• Built and Grew Newsletter Audience: Launched a new F&B newsletter, achieving an impressive 12,000 organic subscribers in its first year, significantly enhancing brand engagement.
• Developed Industry-Specific Content: Strategically commissioned and authored targeted content for the F&B industry, delivering relevant insights and increasing audience engagement.
• Executed Annual Content Calendar: Managed and executed a comprehensive, data-driven content calendar to ensure consistent, high-quality output across channels.
• Increased Audience Reach and Engagement: Utilized data analytics and community-driven strategies to grow year-round traffic and engagement across digital platforms and social media.
• Budget Management: Oversaw the annual content budget, optimizing resources to achieve high-impact, cost-effective campaigns.

Amsterdam Area, Netherlands

• Curated and Distributed High-Impact Content: Compiled, created, and distributed engaging, SEO-optimized content across Ingredients Network and CPhI Online platforms, aligning with industry trends and user needs.
• Led Editorial Strategy: Took ownership of adding editorial value to digital products, enhancing content quality and aligning messaging with brand standards.
• Developed Cross-Channel Content Strategy: Designed and implemented a digital content strategy that leveraged various channels to maximize reach and engagement, contributing to consistent growth across platforms.
• Ensured Brand Synergy: Drove cohesive storytelling and synergy between internal brands, ensuring alignment with evolving industry trends and audience expectations.
• Launched New Digital Products: Created innovative, content-led digital products that enriched user experience and generated new engagement opportunities.
• Boosted Newsletter Performance: Increased engagement and click-through rates on newsletters for both portfolios, enhancing subscriber interaction and loyalty.

Chester, United Kingdom

• Developed High-Impact Content Strategy: Created and implemented strategies to expand reach and increase engagement for client profiles and articles, resulting in improved retention rates and increased sales.
• Produced Industry-Relevant Content: Authored well-researched articles and analysis pieces for Building Magazine, Ecobuild newsletter, and the BPS site, enhancing brand authority and providing valuable insights for.
• Expanded LinkedIn Engagement: Boosted LinkedIn interactions and referrals through a tailored strategy, leveraging platform features to increase visibility and drive traffic.
• Enhanced Social Media Reach: Increased social media reach by utilizing emerging platforms and optimizing content for shareability, expanding the portfolio’s digital presence.
• Boosted Newsletter Performance: Contributed to a notable increase in engagement and click-through rates on newsletters, strengthening subscriber relationships.
• Trained and Developed Team Members: Led training sessions and development programs for team members, fostering a high-performing, skilled editorial team.

Chester, United Kingdom

• Built Press Relationships for Brand Exposure: Established key relationships with local media, securing consistent coverage that elevated the company’s profile and reach within the community.
• Increased Web Traffic: Drove site visits by crafting engaging blog content and leveraging social sharing, contributing to a measurable increase in online engagement.
• Launched Innovative Lead Generation Campaigns: Developed lead generation strategies using email marketing, Voice Broadcast, and SMS, effectively expanding the company’s reach and customer base.
• Created and Launched Monthly Newsletter: Initiated a new monthly newsletter featuring industry insights and trending news, strengthening audience engagement and establishing a valuable communication channel.

Chester, United Kingdom

• Consistently Exceeded Targets: Met and surpassed weekly targets, driving team productivity and contributing to overall department success.
• Subject Matter Expert Support: Provided targeted SME support to a newly recruited team, accelerating their onboarding and productivity.
• Trend Analysis and Strategic Insight: Leveraged strong analytical skills to identify key trends and insights, ensuring proactive responses to emerging opportunities and challenges

Chester, United Kingdom

• Managed Multi-Channel Social Media Presence: Created and managed 20+ social media channels, effectively reaching diverse target audiences and expanding brand visibility across platforms.
• Revamped Website Content for Target Audience: Conducted a full content rewrite to better engage a younger demographic, resulting in improved user engagement and alignment with brand goals.
• Drove Engagement Through Strategic Content: Developed and implemented content strategies that led to increased social media interactions, bringing measurable weekly results in new leads and customer engagement.
• Enhanced Brand Visibility and Lead Generation: Designed content initiatives that consistently attracted new leads and boosted placement opportunities, driving ongoing growth and interest in the brand.

Ba, Journalism, 2.1

Activities and Societies: SLR photography, Freelance group

Matriculation Examination, English, Swedish, Finnish, Arts And Humanities, Eximia

Activities and Societies: Debate Team, Political Studies, English Masterclass