Katja Morrison Email & Phone Number

Viborg, Dk

Online & offline communication and marketing for small and medium-sized companies. From strategic planning to development of websites including images, texts and video for all channels in the communication strategy.

Denmark

Instrumental in helping the Group Communication & Sustainability department optimize user experience and journeys through the maintenance and development of danfoss.com with primary focus on corporate content. Responsible for the digital positioning and communication of sustainability and ESG topics. Continuous development of digital communication around financial information and played a key role in revisions of the career section and recruitment campaigns. Collaborated with the “digital customer experience” team and regional digital specialists on advancing the use of existing and new components in Umbraco CMS.

Online/offline communication and marketing for small and medium-sized companies. From strategic planning to development of websites including images, texts and video for all channels in the communication strategy.

Viborg, Denmark

HedeDanmark a/s is an international trade and service company specializing in the conservation and maintainance of urban green spaces, forrests, and farmlands. It has grown into Scandinavia's largest and Denmark's only national supplier of outdoor facility services to both private and public companies.MAINTAINED AND DEVELOPED 15+ WEBSITES• Updated and developed content, pages, and new websites in Tangora CMS• Wrote news articles and content• Newsletter layout, content, and distribution• In charge of developing new online profile (launched in April 2013)SEO and SEMImproved different business areas' rankings in Google by working with SEO techniques and had great success with rankings from 1-3, that were sustained throughout my employment.Introduced the use of Google ads with great success, creating hits, awareness, and sales in the webshop.INTERNAL CONSULTANTConsultant on the use of online activities and how these can go hand-in-hand with other business activities.MAINTAINED THE INTRANETMade changes, so the that important content got noticed and was easier to find.E-COMMERCEIn charge of developing a webshop for Business area “HD2412”. It quickly became a success and was expanded to include a German and an English version.

Klejtrup, Denmark

FREELANCE PROJECT MANAGER AT UNIFEEDER*- IMPLEMENTED A NEW CORPORATE PROFILEManaged, coordinated, and implemented everything in regards to Unifeeder’s new profile, developed by Cross-Border Communications, which was launched in November 2005 (Note: Unifeeder now has a new profile online).Elements in the launch included:• Supervised the creation and production of new stationary and business cards• Supervised the creation and production of corporate brochures, advertisements, and other printed material• Selected a print supplier• Centralized development of printed material for a more uniform look between countries• Coordinated with IT to create new corporate website and CMS• Participated in the selection of the new web partner and managed the web developmentAfter the launch: educated content providers, and maintained/developed new elements for Unifeeder’s marketing and communication portfolio.*Unifeeder is a logistics company with the largest and best connected feeder and shortsea network in Northern Europe.FREELANCE PROJECT MANAGER AT CROSS-BORDER COMMUNICATIONSCreated Functional Requirement specifications for websites and similar assignments.TEACHER AT J. LAURITZEN*Tought content providers how to maintain the corporate website in Sitecore CMS.* J. Lauritzen A/S (JL) is a shipping company with world-wide operations.

Copenhagen Area, Denmark

Cross-Border Communications [CBC] is an advertising agency which specializes in international brand communications for business-to-business marketers.SALESI participated in sales activities for all online projects. Presented online offerings to customers and acted as their liason when they adopted these new technologies. During my time as project manager these sales activities were consistently successful.PROCESS OPTIMIZATIONI developed tools to improve the flow of online projects and made online projects profitable for the agency, in part by better satisfying the customers with projects delivered on time and within budget.Project value varied from 2,000 to 1,500,000 Danish crowns.ONLINE STRATEGIC PROPOSALSI made strategic proposals suggesting optimal communication tools, presentation techniques, and integration of other communication concepts based on analysis.MANAGING AND DEVELOPING WEBSITES• Made informational architecture and functional requirement specifications for websites and for multimedia productions.• Selected and managed the cooperation with project partners and tested websites before release.• Handled briefings, guidance, and resource planning for art directors and copywriters.• Educated clients in the use of their new websites (usually based on a CMS). Subsequently provided support and maintenance.I had a lot of hands on experience with developing Powerpoint presentations and WORD templates.I participated in the agency’s resource planning and evaluated potential new employees.

Master Of Business Administration (M.B.A.), Advertising

Bachelor'S Degree, Digital Communication And Media/Multimedia