Katja Thies

Katja Thies Email and Phone Number

Marketing Director | Marketing Strategy | FMCG - Food, Health, Vitamins, Home & Personal Care | Unilever | Kellogg's | Mars | Blackmores | Reckitt @ Strategic Specialists Group
Katja Thies's Location
Sydney, New South Wales, Australia, Australia
Katja Thies's Contact Details

Katja Thies personal email

Katja Thies phone numbers

About Katja Thies

Passionate, driven senior FMCG marketing leader with entrepreneurial spirit, strategic and commercial acumen, a proven track record for building brands and high performing teams, exceeding expectations, delivering brand equity, top and bottom line growth and market share gains. Over 20 years experience including 18 years FMCG Marketing at Unilever, Mars, Reckitt Benckiser and Kellogg's, Advertising, PR and International Airline Marketing. • Sound strategic thinker with strong analytical, strategic and commercial skills• A passion for brands and developing campaigns that drive top and bottom line growth and brand equity• Strong leadership skills with the ability to motivate a team to work towards a common vision and goals, manage key stakeholder relationships and develop direct reports to the next level

Katja Thies's Current Company Details
Strategic Specialists Group

Strategic Specialists Group

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Marketing Director | Marketing Strategy | FMCG - Food, Health, Vitamins, Home & Personal Care | Unilever | Kellogg's | Mars | Blackmores | Reckitt
Katja Thies Work Experience Details
  • Strategic Specialists Group
    Marketing Director
    Strategic Specialists Group Jul 2022 - Present
    Sydney, New South Wales, Au
    Supporting small to medium size businesses define a Growth Strategy, Brand, Product, Innovation, Marketing Strategy and Plan including Financial Modelling. B2B, B2C and DTC. Supporting with Strategy and Implementation including processes. It’s great to see a plan in action and deliver business results.
  • Katja Thies Consulting
    Cmo For Hire - From Strategy To Execution
    Katja Thies Consulting Jul 2021 - Present
    Helping you grow your business. Are you a small to medium size company struggling to achieve that next phase of growth? Give me a call today for a free initial consultation 0413 191 140.Business Growth Strategy, Marketing Strategy, Marketing Plan and Implementation: • Brand positioning • Product portfolio and innovation strategy • Distribution and channel strategy • Pricing strategy• Communication and creative development• Excellence in execution• Commercial business model and P&L• Team and cross-functional leadership • Key stakeholder influencing • Business and Marketing processes
  • Mcpherson'S Consumer Products Pty Ltd
    Marketing And Business Unit Lead Household & Personal Care
    Mcpherson'S Consumer Products Pty Ltd Apr 2020 - Jun 2021
    Kingsgrove, Nsw, Au
    Key responsibility: Marketing Strategy incl. brand, portfolio, innovation and communication strategy and Marketing Plan, RSValue AUS$150m, Cross-functional team of 5 direct reports: Senior Brand Manager, Graphic Designer, Category Manager, R&DKey Achievements: Regained distribution and market share in key retailers via 10 NPDs, brand relaunch and brand campaign and 3 year innovation pipeline with focus on sustainability. • Developed 5 year brand vision, strategy, communication & 3 year NPD pipeline worth $20m RSV
  • Vitaco Health Group
    Global Marketing Strategy Aussie Bodies
    Vitaco Health Group Jun 2018 - Nov 2019
    Auckland, Nz
    Global Marketing Strategy Aussie Bodies, No. 1 Sports Nutrition for everyday wellbeing and fitnessDeveloped Brand Strategy, positioning, new packaging design and 3 year innovation pipeline to return the brand back to growth and expand into new markets. New multi-channel brand campaign including TV, Digital, Outdoor and In-store, Social Media incl. Instagram and Facebook, key influencers and event sponsoring, E-commerce.Developed new packaging design, Collagen bars and Protein powders that achieved ranging in Priceline for the first time with 11 SKUs: 5 Protein Powders and 6 Protein bars. Launched Aussie Bodies Protein Powders and new Collagen bars into Woolworth and Coles. Launched Aussie Bodies Protein Smoothie into Woolworth and Petrol & Convenience.
  • Unilever
    Marketing Director
    Unilever Jun 2015 - Jun 2017
    Blackfriars, London, Gb
    Marketing Director and Business Team Lead for the Foods Portfolio:Full P&L responsibility, $300m GSVFood portfolio: Savoury, Spreads & DressingsBrands: Continental (Knorr), Flora (Becel), Bertolli, Hellmann's Team: 10 Marketing Team members, indirect: 15 cross-functional team members from Sales, Finance, R&D and Supply Chain- Turned around the Foods portfolio back into growth after 6 years of decline- Developed a 5 year Business Plan and Portfolio Strategy to launch and grow a new brand in Australia- Launched Flora and Bertolli with Butter
  • Blackmores Group
    Head Of Marketing (Contract)
    Blackmores Group Jul 2014 - Jun 2015
    Warriewood, Nsw, Au
    Portfolio: Total brand and product portfolio. $360m Turn-over Re-positioned the brand and launched the "Be a Well Being" Campaign in Australia, a fully integrated brand equity and product campaign across Masterbrand, 6 product segments and 10 NPD incl. 3 TVCs, Print/OOH, Digital, Experiential & POS, website & e-commerce. The Campaign won a Golden Effie Award at the 2016 Effie Awards, drove significant growth, share and equity gains for Blackmores.Direct reports: 10
  • Kellogg Company
    Marketing Manager
    Kellogg Company Jan 2013 - Mar 2014
    Battle Creek, Michigan, Us
    Portfolio: Adult BreakfastBrands: Special K, All Bran, Just Right, Crunchy Nut, Sultana BranDirect Reports: 3-5 (SBM, BM, ABM)- 10 year vision, 3 year portfolio strategy, NPD pipeline and integrated commercial planning- Turned around the Special K brand via brand relaunch including brand, product, packaging and full i360 campaign support and successful launch of premium substance Special K nourish- All-Bran repositioning and Muesli launch
  • Reckitt
    Marketing Manager
    Reckitt Nov 2010 - Jul 2012
    Slough, Berkshire, Gb
    Category: Pest ControlBrands: Mortein & AerogardDirect Reports: 4-5 (SBM, BM, ABM)- Category vision, 3 year portfolio strategy & innovation pipeline- Best i360 Campaign: "Kill or Save Louie The Fly", #1 RB Facebook page globally- Aerogard brand relaunch including new brand positioning, packaging, campaign and portfolio structure- Strong innovation pipeline and marketing plan with 5 NPD launches for 2012
  • Reckitt
    Senior Brand Manager Finish
    Reckitt Dec 2007 - Oct 2010
    Slough, Berkshire, Gb
    Category: Auto DishwashBrands: Finish/Calgonit and KwitDirect Reports: 2 - Double digit top & bottom line growth and share gains - Successful launch of Finish All in 1, Max in 1 and Quantum- Global Best in Class launch of Finish Quantum
  • Reckitt
    Senior Brand Manager Vanish
    Reckitt Oct 2006 - Nov 2007
    Slough, Berkshire, Gb
    Category: Fabric & Carpet CareBrands: Vanish, NapiSan and PreenDirect Reports: 1
  • Mars
    Senior Brand Manager Superpremium Dry Cat & Dog Food
    Mars Jul 2006 - Sep 2006
    Mclean, Virginia, Us
    Category: Superpremium Dry cat & dog foodNew brand developmentDirect Reports: 1
  • Mars
    Brand Manager Kitekat & Whiskas Innovations
    Mars Jan 2006 - Jun 2006
    Mclean, Virginia, Us
    Category: Cat foodBrands: Whiskas and KitekatDirect reports: 1- Double digit growth and share gains - Successful launch of superpremium subrange "Whiskas Oh So... / Mmm..."
  • Mars
    Brand Manager Kitekat
    Mars Oct 2003 - Dec 2005
    Mclean, Virginia, Us
    Category: Cat foodBrand: KitekatDirect reports: 1- Achieved turn-around of the Kitekat brand in declining market after 4 years of decline- New brand positioning, packaging and campaign footprint
  • Mars
    Junior Brand Manager Pedigree
    Mars Oct 2001 - Sep 2003
    Mclean, Virginia, Us

Katja Thies Skills

Brand Management Fmcg Marketing Strategy Marketing Management Strategy Marketing Brand Equity Advertising Cross Functional Team Leadership Customer Insight Product Development Team Leadership Strategic Thinking Product Innovation Segmentation Trade Marketing Fast Moving Consumer Goods Business Acumen Consumer Insight Team Building Entrepreneurship Business Strategy Creative Direction Brand Development

Katja Thies Education Details

  • Anglia Ruskin University
    Anglia Ruskin University
    International Marketing & Strategic Management
  • The Berlin School Of Economics And Law
    The Berlin School Of Economics And Law
    International Marketing & Strategic Management
  • College For Industry & Commerce Berlin (Osz Für Handel & Wirtschaft)
    College For Industry & Commerce Berlin (Osz Für Handel & Wirtschaft)
    Advertising & Business Administration
  • Evangelisches Gymnasium Zum Grauen Kloster
    Evangelisches Gymnasium Zum Grauen Kloster
    Abitur (Hsc Equivalent)

Frequently Asked Questions about Katja Thies

What company does Katja Thies work for?

Katja Thies works for Strategic Specialists Group

What is Katja Thies's role at the current company?

Katja Thies's current role is Marketing Director | Marketing Strategy | FMCG - Food, Health, Vitamins, Home & Personal Care | Unilever | Kellogg's | Mars | Blackmores | Reckitt.

What is Katja Thies's email address?

Katja Thies's email address is ka****@****.com.au

What is Katja Thies's direct phone number?

Katja Thies's direct phone number is 61 2 9869*****

What schools did Katja Thies attend?

Katja Thies attended Anglia Ruskin University, The Berlin School Of Economics And Law, College For Industry & Commerce Berlin (Osz Für Handel & Wirtschaft), Evangelisches Gymnasium Zum Grauen Kloster.

What skills is Katja Thies known for?

Katja Thies has skills like Brand Management, Fmcg, Marketing Strategy, Marketing Management, Strategy, Marketing, Brand Equity, Advertising, Cross Functional Team Leadership, Customer Insight, Product Development, Team Leadership.

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