Focused on identifying, developing, expanding, and managing corporate partnerships, maximizing enrollments, revenue, profit, and strategic positioning for UMass Lowell’s full portfolio of for-credit and non-credit academic offerings within the Division of Graduate Online and Professional Studies.

Collaborated with leadership, product, sales, success, and engineering to help achieve goals for privacy /cybersecurity startup's emerging B2B offering. **Key Achievements***Persona / ICP Refinement* Identified needs & gaps in knowledge of personas/ICP to support understanding of the customer and improve conversion rates through the sales pipeline.*Marketing Strategy Development* Drove strategy and managed project teams that delivered qualified leads via website & blog, outsourced SDR team, webinars, content syndication programs, blog, digital / podcast ads, organic social media, tradeshows, and email programs.*Pipeline & Revenue Growth* Increased weekly lead volume by 400% and drove $2.1 M in new business revenue in one year.*Actionable Reporting* Created dashboards to measure progress, show value, and identify actionable steps to improve performance.

Led the re-branding of the MIT Enterprise Forum of Cambridge. Partnered with the Martin Trust Center for MIT Entrepreneurship and provided continuity for the organization while maintaining key sponsor relationships, building new relationships, and helping an active network of early-stage founders, mentors, and other supporters in the community via key programming (BIPOC program, Start Smart, Mentor Program, Launch Clinic, Startup Spotlight, Sponsored Sessions, Connected Things).

Responsible for the day-to-day operations including sponsorship development (sales), managing, developing, and refining all key programs: including Start Smart Class for Entrepreneurs, Mentor Program, Launch Pitch Clinics, Beantown Throwdown Student Pitch Competition, Connected Things Conference and Startup Spotlight (demo day) events. Other key areas of responsibility included actively participating with domestic and international chapters to collaborate, managing sponsor relationships, marketing and program operations, and board governance.

Responsible for developing and executing marketing plan to build brand awareness and generate leads for Aquent’s staffing services and online learning initiative. Worked with creative, digital marketing, project management, and web development teams to ensure proper brand messaging was being executed across all channels.

Defined brand and content marketing strategy based on the strategic goals of the company. Lead the strategy and execution of company’s first lead generation programs. Worked with all levels of the organization to execute the strategy through various channels including: blogs, email, webcasts, website, whitepapers, sales, website, social media, and media outlets.

Developed and executed lead generation strategies and partnerships for North American staffing business in core areas of specialization. Defined client and talent segmentation criteria, managed marketing calendar, produced quarterly and monthly tactical plans, and communicated program goals and details to internal staff.

Maintained and wrote content for website, press releases and newsletters. Prepared and presented overview of Center's model to potential corporate supporters, volunteers, and other interested constituents. Scheduled, planned, and executed brand-building and fundraising events. Developed, managed, and maintained sponsor relationships. Managed volunteer program.

Led the implementation of a consistent email communications strategy to promote 70 + events a year, created an event planning and promotion template for program volunteers to use as a guideline to generate event attendance, raised 15% of total revenues by increasing membership and event attendance numbers, established member-only special interest groups in niche topic areas such as alternative energy, advanced computing, and RFID, and worked with the marketing and membership committee to set goals and implement plans to reach those goals.

Assessed potential partnership, sponsorship, resource listing, and speaking opportunities, coordinated direct marketing mailings to targeted list of companies and angel, corporate, and venture investors to generate deal flow, assisted at “Bootcamp for Startups” events.