Managed almost all operations of the business, including international e-commerce website management and optimisation, paid advertising, email marketing, social media management and community building, product development and buying, customer experience, operations and fulfilment.Top skills and accomplishments include:- Achieved seven figures in sales as a one-woman business- Built Instagram and Facebook accounts from zero to a combined 240K followers- Executed a… Show more Managed almost all operations of the business, including international e-commerce website management and optimisation, paid advertising, email marketing, social media management and community building, product development and buying, customer experience, operations and fulfilment.Top skills and accomplishments include:- Achieved seven figures in sales as a one-woman business- Built Instagram and Facebook accounts from zero to a combined 240K followers- Executed a multi-faceted strategy to boost average order value achieving a 66% YOY increase- Implemented a post-Brexit tax solution to collect import VAT on EU orders, ensuring no charges to the customer at the point of delivery thereby removing a significant barrier to purchase- Used a creative testing strategy to regularly launch compelling new ad concepts and iterate upon past high-converting ads, carefully designed to resonate with the customer avatar- Successfully revised approach to ad account structure and management in response to challenges presented by iOS 14.5- Project managed product development from factory briefing through to final launch, building excellent relationships with suppliers and communicating as a team with overseas factories continually throughout the process- Maintained a 97% or higher average for five star reviews Show less