Kat Mcguire Email & Phone Number

Global

• Shape Brand Vision: Lead brand and marketing strategy to drive awareness, new business, and stronger market presence in the technology consultancy space.• Drive Growth Marketing: Identify and activate growth marketing strategies to reach new audiences, enhance client acquisition, and boost revenue.• Execute Multi-Channel Campaigns: Oversee campaigns from concept through measurement across digital, social, PR, and events to achieve targeted results.• Data-Driven Optimization: Use analytics to assess campaign effectiveness, continuously refining tactics to align with growth goals for sales, honing into identified industry sectors.• Cross-Functional Collaboration: Partner with leadership, design, and engineering to ensure aligned and impactful strategy execution.• Lead High-Performing Teams: Manage a talented marketing team to deliver on-brand storytelling and creative, stepping in to execute when needed.• Elevate Digital Presence: Drive SEO, SEM, and social media to boost online visibility, user experience, and conversions.• Cultivate Strategic Partnerships: Manage tech partnerships, such as Sanity, Vercel, Cloudinary and more, and agency collaborators to expand brand reach. Oversee all co-marketing efforts, drive and support joint webinars, shared whitepapers and lead event initiatives.• Manage Budget & Resources: Oversee budget allocation to maximize ROI, supporting effective digital activations and events.

Seattle, Washington, United States

•Lead brand and marketing strategy for B2B and B2C clients, including lifestyle outdoor brands, organic home products, organic wine, and contemporary medical device companies to increase visibility and customer reach.•OtoSet: worked with Creative Director to develop direction for logo, packaging, investor pitch materials, and digital ads, enabling company to launch and sell out their first 500 devices to doctors with positive feedback on brand positioning and exceeded investment goal for their funding round.•Castle & Crown: worked with Creative Director to established brand concept and social stratgy for wine company; sold out their first batch in 30 days.•Manage client relations, budgets, forecasting and market research efforts.

•Work with Co-Executive Directors to develop, track progress toward, and sustain a marketing strategy that meets the goals of the organization. •Maintain and implement a robust marketing plan that leverages the organization’s digital channels to achieve goals and support the organization’s mission.•Create and implement a content calendar for consistent, on-brand social content across Facebook, Instagram, and LinkedIn.•Prepare and send newsletters and e-blasts according to the social media calendar.•Oversee and collaborate with our social media volunteers to prepare and schedule content (delegate tasks when possible).•Design and create social media graphics for Facebook and Instagram (if not delegating to volunteer).Regularly engage with our audience on social media by responding to comments, messages, posting stories, etc (if not delegating to volunteer)•Work with the Operations Coordinator to track engagement on email and social media channels and adjust strategy as needed to meet the organization’s goals. •Communicate creative briefs to graphic design and copywriting volunteers.•Analyze Google Analytics data to inform the strategy and changes needed to the website and marketing plan.

Seattle, Washington, United States

•Own all marketing efforts for new business partners within a technology brokerage for real estate, including brand direction and go-to-market strategies for ancillary services and partnerships•Lead development of marketing campaigns across email, digital paid and social, paid media, PR, product integration, and website channels informed by case studies, deep dives, and creative think-tanks.•Monitor campaign engagement-related KPIs and metrics against channel goals, including open rates, click-throughs, subscribes, likes, shares, engagement (comments), and attendees.•Develop brand strategy and provide creative direction for all partner rebrands and market launch strategy based on competitive market analysis, SEO optimization opportunities, audience targets, and trending design best practices.•Conduct market segmentation studies by surveying customers to understand needs, values, attitudes, behaviors, and demographics, and perform A/B testing with creative.

Seattle, Washington, United States

•Developed Compass GTM strategy for launching in the PNW market, grew from 107 agents to 365 in 10 months•Managed and trained a 15-member team on marketing best practices across channels, communication competencies, and project management skills, achieving an average 92% customer NPS score for three consecutive years.•Managed marketing efforts for company’s justice, equity, diversity, and inclusion council to ensure inclusive messaging.•Established marketing strategy programs for luxury, new development and top producing Compass clients to ensure a scalable model for 800+ clients, now implemented in eight new Compass markets.•Increased website engagement by 68% in three months for new partners by implementing SEO direction and rebrand.

Seattle, Washington, United States

•Developed a marketing service model programs for Redfin’s new development and luxury brands, gaining ten new clients within three months of program launch.•Leveraged industry trends, performed market research, and surveyed builders and developers to identify needs and create marketing package offerings.•Trained and led a team of five designers, developers, and digital strategists to drive marketing strategy and brand development.•Monitored and reported on email metrics, social engagement, revenue, launch event attendees, and website analytics.•Project managed eight to ten multi-channel marketing campaigns monthly, including organic and paid social media.•Recipient of 2017 Tribute Awards for social media content strategy.

Washington, Northern California

•Led brand and marketing strategy for four award-winning luxury resort communities in Washington and Northern California, leveraging audience research, Google search results, market study playbooks, and best practices.•Drove go-to-market (GTM) and community launch strategy, resulting in having two of six communities to be fastest growing communities out of 67 in Trilogy portfolio, both had 500+ attendees at grand opening.•Led creation of boarding materials and a comprehensive launch playbook to support cross-functional professional development.•Led brand development, messaging, and product naming for award-winning Trilogy at Tehaleh Seven Summits Lodge.•Organized and presented on marketing campaign strategy and success, “out of the box” tactics at regional think tank and creative mind share events, now adopted nationally with over 500+ attendees.

Olympia, Bonney Lake And Bellevue

Bellevue, Washington, United States

Marketing, Marketing

Bachelor Of Arts (B.A.), Marketing Communications, Public Relations, Organizational Communications Management

International Studies, International Relations And Affairs, Creative Writing/Literature