Katherine Leaf Email & Phone Number

Greater Madison Area

Senior Graphic Designer for Octopi, Asahi and select contract clients

Greater Madison Area

Designer for Octopi (internal), Asahi & select contract clients

Madison, Wisconsin Area

• Accounts: American Butter Institute, Jones Dairy Farm (consumer & foodservice), Wisconsin Milk Marketing Board (consumer & foodservice), Badgerland Financial, Church Mutual Insurance• Served as key planner/buyer for local and national digital, TV, radio and print campaigns with responsibility for more than $4 million in annual budget• Managed the planning, buying and optimization of a national localized branding campaign for a Wisconsin-based CPG client, increasing Y/Y purchase conversions 32% with 67% less budget• Lead projects with creative team to develop creative strategy using metrics and results from past efforts• Trained and facilitated the growth of junior team members including how to plan and execute media buys, analyze results and campaign management

Madison, Wisconsin Area

Madison, Wisconsin Area

• Managed multiple client projects with senior account staff to complete advertising materials and campaigns on time and on budget• Organized, proofread, edited and formatted new business proposals• Collaborated with creative & digital departments to develop a brand identity & launch campaign for a new academic web tool• Assisted with client and internal public relations

Greater Seattle Area

• Built targeted media lists, performed SWOT analyses, social media audits, industry analysis and strategy development for high-profile enterprise technology clients including Avanade, Varolii, PC Tools, Isis and Juniper Networks• Assisted media relations efforts for a client's global research campaign including drafting targeted pitches to traditional and social media influencers• Conducted media monitoring and compiled comprehensive industry coverage reports• Prepared briefing materials for media and analyst interviews• Participated in research and planning for bi-annual global thought leadership campaign• Provided comprehensive research and analysis on competitive landscapes and industry trends for new business opportunities

Kirkland, Wa

• Managed communications and social media for a start-up venture, oversaw Twitter presence and built engaged following from the ground up over 3 months• Wrote and edited copy for web and email promotions resulting in 30%+ conversion rates• Developed and managed introduction of new system for social media and email communications• Assisted with search engine optimization of online education content• Evaluated and edited email template copy for use in successful email link building campaigns

Seattle, Wa

• Service multiple customers and make recommendations to build and close sales.• Effectively and professionally communicate with customers regarding cookware and general culinary techniques

Mercer Island, Wa

• Managed social media campaign and maintained online relationships with a focus on outreach efforts• Published relevant content and recently published interviews through social media outlets• Created graphic designs using Photoshop and Pixelmator for use on corporate social media accounts• Tracked social media results using Google Analytics

Ann Arbor, Mi

• Advised customers regarding equipment, technical apparel, and accessory purchases• Ordered equipment and apparel from vendors• General store duties including assistant managerial responsibility

Ann Arbor, Mi

• Proposed stories for upcoming shows that were frequently featured on daily spots• Proofread daily scripts for use on website• Performed background research for stories as part of production process• Arranged interviews with politicians, government administrators and other community figures• Learned overall production process for a syndicated radio news show• Served as lead production assistant on Edward R. Murrow award-winning nationally broadcast coaldocumentary, Coal: Dirty Past, Hazy Future

Cimarron, Nm

- Instructed scout campers in technical rock climbing techniques- Maintained facilities and camp environment- Ensured safety and well-being of participants and compliance to camp rules

Bachelor Of Arts, Communication Studies, Program In The Environment

Activities and Societies: Society of Les Voyageurs – responsible for managing publication of annual yearbook, website maintenance.

Graphic Design & Illustration