Katherine Leaf Email & Phone Number

Greater Madison Area

Senior Graphic Designer for Octopi, Asahi and select contract clients

Greater Madison Area

Designer for Octopi (internal), Asahi & select contract clients

Madison, Wisconsin Area

• Accounts: American Butter Institute, Jones Dairy Farm (consumer & foodservice), Wisconsin Milk Marketing Board (consumer & foodservice), Badgerland Financial, Church Mutual Insurance
• Served as key planner/buyer for local and national digital, TV, radio and print campaigns with responsibility for more than $4 million in annual budget
• Managed the planning, buying and optimization of a national localized branding campaign for a Wisconsin-based CPG client, increasing Y/Y purchase conversions 32% with 67% less budget
• Lead projects with creative team to develop creative strategy using metrics and results from past efforts
• Trained and facilitated the growth of junior team members including how to plan and execute media buys, analyze results and campaign management

Madison, Wisconsin Area

Madison, Wisconsin Area

• Managed multiple client projects with senior account staff to complete advertising materials and campaigns on time and on budget
• Organized, proofread, edited and formatted new business proposals
• Collaborated with creative & digital departments to develop a brand identity & launch campaign for a new academic web tool
• Assisted with client and internal public relations

Greater Seattle Area

• Built targeted media lists, performed SWOT analyses, social media audits, industry analysis and strategy development for high-profile enterprise technology clients including Avanade, Varolii, PC Tools, Isis and Juniper.
• Assisted media relations efforts for a client's global research campaign including drafting targeted pitches to traditional and social media influencers
• Conducted media monitoring and compiled comprehensive industry coverage reports
• Prepared briefing materials for media and analyst interviews
• Participated in research and planning for bi-annual global thought leadership campaign
• Provided comprehensive research and analysis on competitive landscapes and industry trends for new business opportunities

Kirkland, WA

• Managed communications and social media for a start-up venture, oversaw Twitter presence and built engaged following from the ground up over 3 months
• Wrote and edited copy for web and email promotions resulting in 30%+ conversion rates
• Developed and managed introduction of new system for social media and email communications
• Assisted with search engine optimization of online education content
• Evaluated and edited email template copy for use in successful email link building campaigns

Seattle, WA

• Service multiple customers and make recommendations to build and close sales.
• Effectively and professionally communicate with customers regarding cookware and general culinary techniques

Mercer Island, WA

• Managed social media campaign and maintained online relationships with a focus on outreach efforts
• Published relevant content and recently published interviews through social media outlets
• Created graphic designs using Photoshop and Pixelmator for use on corporate social media accounts
• Tracked social media results using Google Analytics

Ann Arbor, MI

• Advised customers regarding equipment, technical apparel, and accessory purchases
• Ordered equipment and apparel from vendors
• General store duties including assistant managerial responsibility

Ann Arbor, MI

• Proposed stories for upcoming shows that were frequently featured on daily spots
• Proofread daily scripts for use on website
• Performed background research for stories as part of production process
• Arranged interviews with politicians, government administrators and other community figures
• Learned overall production process for a syndicated radio news show
• Served as lead production assistant on Edward R. Murrow award-winning nationally broadcast coaldocumentary, Coal: Dirty Past, Hazy Future

Cimarron, NM

- Instructed scout campers in technical rock climbing techniques- Maintained facilities and camp environment- Ensured safety and well-being of participants and compliance to camp rules

Bachelor Of Arts, Communication Studies, Program In The Environment

Activities and Societies: Society of Les Voyageurs – responsible for managing publication of annual yearbook, website maintenance and.

Graphic Design & Illustration