Kat Lafata Email & Phone Number

New York, Ny, Us

Delanco, New Jersey, Us

●Assess clients' needs through in-depth conversations and detailed discovery of applicable brand/company history, products or services, consumers, and challenges●Ideate and construct brand architecture with clients, ensuring all elements encompass a strong, cohesive brand identity●Create go-to-market strategies for clients' emerging or reimagined brands based on analyses derived from current consumer, competitive landscapes, and relevant demographic data on targeted consumers' main channels used to interact and convert●Identify all KPIs for various projects/initiatives, adjusting each accordingly to indicate tangible ROI●Act as liaison between clients and applicable vendors, consumers, influencers/talent, third-party agencies/services, and/or venues●Provide detailed feedback throughout and at completion of all applicable projects, all with data-backed recommendations for adjustments or next steps●Guide clients in their procedures and processes pertaining to all of my projects to ensure maintained success.

Woodland Hills , Ca , Us

● Spearheaded creation of company's retention strategy, including development and execution of compelling loyalty rewards programs across monthly subscriptions and use of consumer insights/extensive analytical reports to optimize user experience both online and with physical product● Managed cross-functional initiatives to ensure each brand has a clearly defined and cohesive voice across all touch points in the customer journey from advertisement through product delivery● Established and maintain partnerships with various high-profile events and brands to optimize brand presence and onsite activations● Created and developed communication system between operations/fulfillment warehouse and marketing office that reduced inventory backorders by 78%, increasing profit margin, brand perception, and overall productivity

El Segundo, Ca, Us

•Managed cross-functional projects from planning stages to completion, ensuring seamless workflow under tight deadlines•Developed and launched marketing initiatives to drive acquisition, retention, and improved brand perception•Spearheaded brand collaboration with celebrity trainers to optimize cross-promotional opportunities to new audiences•Created and managed all content, calendars, and strategy for brand blog, allowing for optimal brand exposure and brand affinity•Researched and presented performance in various markets to forecast and develop business plans for entering new international markets•Performed and analyzed extensive market research and analysis to pinpoint best practices to leverage into brand and customer experience

Boston, Ma, Us

• Formed strategies to generate interest and revenue for 3000-person wine-tastings• Implemented strategies through various social media platforms and email marketing• Generated and analyzed reports on social media and email impact to form more effective strategy for future events • Established and maintained partnerships with related companies for cross-promotional purposes• Coordinated press coverage prior to, during, and after events

Norfolk, Va, Us

• Formed entire itinerary for national music tours Peta2 sponsored including travel accommodations, driving route, food, and material shipment drop-off and pick-up• Ensured safety and well-being of a team varying from 2-12 interns • Supervised workflow by monitoring interns’ approaches to others and ensuring they were delivering correct information • Generated metrics of each day’s outreach and reported figures back to headquarters in VA• Established and maintained professional relationships with bands and artists for future tours

Master Of Business Administration (Mba), Entrepreneurial And Small Business Operations

Bachelor Of Science (B.S.), Journalism