Kat Leahy Email & Phone Number

Sarasota, Florida, United States

● Developed and implemented marketing strategies and plans to support organizational objectives.● Led and managed comprehensive event planning and execution for over 25 events annually across B2B, B2G, and B2C markets, including venue and vendor management. ● Collaborated with sales team to develop and implement B2B campaigns, driving sales growth by 10% and enhancing brand recognition.● Supervised contractors and guided social media marketing strategies, growing social media following by 15% on average across all platforms.● Designed brand guides and templates for 9 divisions and oversaw the creation of diverse marketing assets and collateral to ensure cohesive messaging.● Developed and monitored marketing budgets exceeding $3MM, ensuring fiscal responsibility and strategic investment.● Maintained transparent and consistent reporting and communication with stakeholders regarding progress and key metrics.● Executed all facets of project management to deliver high-impact marketing campaigns, achieving significant growth in lead generation including a 400% increase in email subscribers.

● Directed and lead cross-functional teams with 6 direct reports in marketing, sales, and customer service, driving strategic initiatives and ensuring cohesive collaboration.● Orchestrated over 15 trade shows and events annually to enhance brand visibility and presence in B2B and B2C markets.● Created and managed annual and itemized 6-figure budgets, optimizing resource allocation to achieve financial targets.● Championed the launch of new products by developing and executing comprehensive sales and marketing strategies.● Coordinated closely with manufacturing, production, and finance departments to align efforts with sales goals and optimize overall performance.● Managed distribution contracts and key accounts, as well as outside sales representatives, ensuring seamless operations and effective partnerships.● Led e-commerce initiatives and website maintenance, enhancing user experience and driving online sales with YOY increase of 20%.

Odessa, Florida, United States

● Created and managed all social media platforms, resulting in increased brand awareness.● Coordinated all trade shows, sales promotions, and targeted campaigns.● Developed creative content, including photography, sales materials and promotional items, to support marketing efforts.● Collaborated on merchandising and designed, sourced, and purchased branded product packaging.● Conducted detailed reporting and sales analytics to identify market trends● Promoted within to Sales Operations & Marketing Manager (2016)

● Reported to CEO and managed two teams in regional storefronts.● Increased retail traffic by 20% by implementing lead generation and local marketing campaigns.● Identified and pursued new business opportunities, expanding the customer base and increasing market penetration, including B2B sales.● Spearheaded sales initiatives and consistently achieved revenue targets for wireless products and services, operating the highest profit storefront within region. ● Reconciled commission and sales reports, ensuring precise compensation and performance tracking, as well as saving company revenue by 15%. ● Received award for #1 Store in Florida based on customer experience surveys.