Kat Leahy Email & Phone Number

Sarasota, Florida, United States

• Developed and implemented marketing strategies and plans to support organizational objectives.
• Led and managed comprehensive event planning and execution for over 25 events annually across B2B, B2G, and B2C markets, including venue and vendor management.
• Collaborated with sales team to develop and implement B2B campaigns, driving sales growth by 10% and enhancing brand recognition.
• Supervised contractors and guided social media marketing strategies, growing social media following by 15% on average across all platforms.
• Designed brand guides and templates for 9 divisions and oversaw the creation of diverse marketing assets and collateral to ensure cohesive messaging.
• Developed and monitored marketing budgets exceeding $3MM, ensuring fiscal responsibility and strategic investment.

• Directed and lead cross-functional teams with 6 direct reports in marketing, sales, and customer service, driving strategic initiatives and ensuring cohesive collaboration.
• Orchestrated over 15 trade shows and events annually to enhance brand visibility and presence in B2B and B2C markets.
• Created and managed annual and itemized 6-figure budgets, optimizing resource allocation to achieve financial targets.
• Championed the launch of new products by developing and executing comprehensive sales and marketing strategies.
• Coordinated closely with manufacturing, production, and finance departments to align efforts with sales goals and optimize overall performance.
• Managed distribution contracts and key accounts, as well as outside sales representatives, ensuring seamless operations and effective partnerships.

Odessa, Florida, United States

• Created and managed all social media platforms, resulting in increased brand awareness.
• Coordinated all trade shows, sales promotions, and targeted campaigns.
• Developed creative content, including photography, sales materials and promotional items, to support marketing efforts.
• Collaborated on merchandising and designed, sourced, and purchased branded product packaging.
• Conducted detailed reporting and sales analytics to identify market trends
• Promoted within to Sales Operations & Marketing Manager (2016)

• Reported to CEO and managed two teams in regional storefronts.
• Increased retail traffic by 20% by implementing lead generation and local marketing campaigns.
• Identified and pursued new business opportunities, expanding the customer base and increasing market penetration, including B2B sales.
• Spearheaded sales initiatives and consistently achieved revenue targets for wireless products and services, operating the highest profit storefront within region.
• Reconciled commission and sales reports, ensuring precise compensation and performance tracking, as well as saving company revenue by 15%.
• Received award for #1 Store in Florida based on customer experience surveys.