Ervaring in het creëren van impactvolle content, het ontwikkelen van strategische contentplanningen en het optimaliseren van online zichtbaarheid door middel van diepgaande SEO-onderzoeken met tools zoals SEMrush en Google Search. Ik werk klantgericht en begeleid strategische workshops om samen met klanten een krachtige digitale strategie neer te zetten. Mijn focus ligt op het leveren van waardevolle, datagedreven inzichten die bijdragen aan de groei en online prestaties van de merken waarmee ik werk

- Store Management: Overseeing all aspects of store operations to ensure our people's efficiency and satisfy our customer's expectations.- Digital Marketing: Managing our online presence, incl. website maintenance, & collaborating with digital marketing agencies to drive online visibility & sales.- Market analysis: Monitoring market trends & industry developments to inform business decisions.- Sales: Driving B2C & B2B sales through strategic initiatives and customer-centric approaches (e.g., personal customer relationships, differentiating between online and in-store sales, employing a need-based sales approach, …)- Customer Engagement: Providing expert knowledge & personal support, while increasing engagement and driving sales through the organization of, for example, educational workshops.- Project Development: Initiating and implementing new projects aimed at attracting and retaining customers and staying ahead of competition (e.g., creating a community-feel by expanding our social media presence, offering insight & knowledge via MOOCs, …)- Supplier Relations: Managing interactions, collaborations, and negotiations with suppliers to maintain strong partnerships and optimize inventory.- People Management: Leading and supporting our small team of 4 to 5 colleagues, overseeing resource allocation, and fostering a positive work environment.- Business Administration and financial management: Managing administrative tasks and processes essential for smooth business operations. Handling all financial matters, including accounting tasks and collaboration with external accounting firms for financial reporting and analysis.- ….In my role, I am dedicated to driving business growth, fostering customer success, and maintaining the high standards of our family business. As a business, we have developed a reputation for our customer-first approach. Our customers come in as strangers but leave on a first-name basis. We eat, live, and breathe these values.

- IT and web-development/ website management responsibilities.- All-round accounting and administration improvement where I created new processes for the organization of the school's back-end.- First point of contact for customers.

At Suazio (a research and consultancy firm oriented toward the MedTech industry), I stepped in as interim business analyst for a 3-month period, where I focused on data analysis and visualization for informing clients about consumer behaviour and market trends.

- Developed and executed targeted online marketing campaigns to enhance brand visibility and drive customer engagement across several digital platforms.- Created marketing strategies to maximize attendance and brand exposure (e.g., event organization)- Provided customer advice and support, addressing inquiries and ensuring a seamless customer experience.