Built and maintained client relationships by understanding and identifying client needs, negotiating fair contracts, and consistently delivering effective solutions. Developed and directed the execution of timely marketing plans in order to align with client business objectives and meet deadlines.Provided creative direction and guidance to internal team members, ensuring alignment of creative concepts with client expectations.Communicated campaign strategies and creative clearly through the delivery of impactful and persuasive client presentations.Developed content and managed the agency’s social media accounts.

Acted as the “voice of the client”, to direct and train internal team members through the project management and creative processes, ensuring client feedback and goals are taken into account and reflected in deliverable outputs.Interviewed new hires and effectively led lower-level account team members.Contributed to the selection, design, and companywide implementation of CRM, project management, and time tracking tools.Co-presented internal and client pitch presentations with creative leads, articulating campaign strategies and creative concepts, delivering energy-filled presentations that resonated with co-workers as well as current/potential clients.Proactively fostered client connections by uncovering challenges, crafting focused scopes of work, touching base regularly, and driving meaningful results. Achieved and developed the agency's first-ever client retainer contract.Guided the creation and timely implementation of marketing plans to align with client business objectives and ensure projects are completed on budget and on time–every time.

Acted as a leading member of a collaborative team that focuses on conceptualizing and developing, driving, and monitoring marketing and sales strategies. Spearheaded all marketing activities and initiatives and directs internal and external marketing team members. Provided strategic and tactical guidance to an internal sales team and assumes responsibility for overseeing project execution, research, scope development, creative briefings, creative art direction, tactical execution, all social media channel activity (Facebook, Twitter, LinkedIn, etc.), company website updates, email marketing campaigns, SEO/SEM strategies, and analytic performance. Held a position on the companywide leadership team and participated in organizational planning, along with other high-level executives, to ensure strategies align with company objectives. Also worked as a key advisor on market activity and on technology, system, and process improvements needed across the company to ensure desired results.Highlights:Developed distributor co-branding strategy and internal training documentation, resulting in increased partner relationships.Developed and directed the creation of an internal Sales Playbook to communicate and implement sales “Best Practices” with new and existing employees (Customer Care Support, Inside & Outside Sales).Identified and developed 5 unique buyer persona profiles.Worked closely with the Director of Sales to develop, direct, and design new digital sales presentations, replacing outdated and confusing sales pitches with a focus on deep application and product solution knowledge, Technical Experts, and Customer Care Support. Monitored PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement.

Worked closely with the Chief Executive Officer, Chief Operating Officer, and Director of Sales to develop market awareness and demand for the Pres-On brand and its three product lines: Tape & Gasket, Cap Liners & Seals, and Mounting Boards. Responsibilities included leading the Marketing Department and third party resources, building marketing strategies, budgets, campaigns, and collateral. Also undertook the day-to-day operations of project execution, including research, scope development, creative briefing, tactical execution, and performance reporting.Highlights:Led transition of company website from static .aspx platform to a “responsive” WordPress website with CMS.Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers and self to create high-impact “cornerstone” content.Developed and implemented Pres-On brand messaging and design guidelines.Replaced costly, underperforming freelancers and PR firms, saving thousands of dollars in retainer fees; work closely with marketing team to create high-quality digital media and print collateral templates in-house.Developed job description, interviewed, hired, and on-boarded a graphic designer.Revamped trade show presence (booths, apparel, collateral, giveaways) and developed associated email, and social campaigns.

Specialized in marketing and communication efforts, enabled top line growth and provided brand development/management expertise for the real estate investment/development and apartment portfolio branches.Highlights:Built 23+ Yardi marketing websites for apartment properties with integrated resident portals for rental payments, maintenance requests, etc. Directed the development of a Drupal website with CMS for the Wirtz Realty investment & development branch.Launched company’s first social media presence and built awareness by creating/sharing engaging content and building a sense of community.Developed new Wirtz Realty Group (development) and Wirtz Realty Corporation (residential rentals) logo identities and determined brand messaging and design guidelines for each.Planned all aspects of 300+ invitee Wirtz Realty Group holiday party including, advertising, securing space, decorations, music, catering, and entertainment within a $20,000 budget.

Collaborated with the VP of National Accounts to provide creative direction, messaging, and graphic design for the Centiv Internal Marketing Department and National Accounts Sales Team, in addition to performing day-to-day activities necessary to servicing international luxury and alcoholic beverage supplier clients. Highlights:Designed high-level marketing collateral and trade show booth elements for the 2012 National Restaurant Association (NRA) Show.Developed and designed POS print materials and dynamic online food & drink menu systems for national hospitality, restaurant, and retail clients including: Hilton Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., and the highly visible Walmart and Sam’s Club warehouse stores. Developed and designed custom POS materials and dynamic print template ordering portals for Pernod Ricard Wine / Champagnes and Spirits and well-known brands including: ABSOLUT® VODKA, Jameson®, Malibu®, Kahlua®, Beefeater®, Chivas® Regal, Martell®, G.H. Mumm®, Perrier-Jouet®, Brancott®, Ballantine’s®, Jacob’s Creek®, and Pernod® Absinthe.

Designed branded POS print materials and advertising collateral for: Pernod Ricard, Proximo Spirits, Vita Coco, William Grant & Sons, Kluge Estate, and several other alcohol beverage and non-alcohol clients. Also performed email marketing, copywriting, pre-press design work, account management, print estimating, order placement, and billing activities.Highlights:Developed, designed, and launched first concerted monthly e-mail marketing strategy for Pernod Ricard suppliers.

Provided graphic design and copywriting services necessary for brand and corporate identity development, creation of print and web advertisements, marketing and sales collateral for numerous retail, technology, hospitality and faith-based groups, food-service establishments, industrial manufacturers, medical and financial institutions.