Kätlin Keinast Email & Phone Number

Tallinn, Ee

- Leading the creation and improvement of value proposition for Affluent customer segment- Implementation of affluent customer service models and assuring quality management throughout the organisation- Segment based sales and marketing offers based on customer lifecycle - Analysing customer feedback (incl customer interviews and surveys) and being responsible for solving the bottlenecks in the processes and service for the customer- Participation in cross Baltic projects with… Show more - Leading the creation and improvement of value proposition for Affluent customer segment- Implementation of affluent customer service models and assuring quality management throughout the organisation- Segment based sales and marketing offers based on customer lifecycle - Analysing customer feedback (incl customer interviews and surveys) and being responsible for solving the bottlenecks in the processes and service for the customer- Participation in cross Baltic projects with the goal to find the best solutions to match customers´ expectations and organisation´s goals Show less

Little Monkeys is offering property management services to small apartment buildings.

Tallinn

- leading internationalization strategy process in the university;- establishing and coordinating international strategic partnerships;- responsible for university´s international relations;- project writing and managing projects;- development of the process of international studies;- leading the team of international specialists and study abroad coordinators.

Hong Kong

- communication and PR targeting overseas audiences;- international marketing materials for overseas student recruitment (booklets, pamphlets, banners, posters);- social media planning and implementation, social media campaigns;- online marketing on overseas markets (including newsletters and eDM);- webpage revamp and project management;- development of international student services.

Baltic Chinese Association (BCA) has over 500 members that are service-oriented, non-political and non-governmental, as well as being the largest Chinese group of its kind in the Baltic region. The BCA was founded in 2013, and has been actively providing services for Chinese who live, study, and work in the Baltic countries (Finland, Estonia, Latvia, Lithuania, Russia).

Tallinn, Estonia

- designing processes of marketing campaigns;- cooperation between marketing department and other departments;- designing workflow in marketing and communication.In addition, process manager for operator services:- designing the purchase and selling process for operators;- strategy and long-term goals of the process;- performance of the process (costs, FTE, NPS);- managing the staff included in the process.

Greater Jakarta Area, Indonesia

- leading the international marketing team - 3 full-time staff;- being in charge for the subsidiary in Estonia;- creating international student recruitment strategy and activity plan for 1, 3 and 5 years;- consulting both universities on internationalisation, admission and student services;- cooperation with local marketing team and faculties.

- introducing European Innovation Academy (EIA) in Asia, especially in China, Macau, Hong Kong and India; - recruiting international participants to EIA;- partnerships with Asian universities and companies;- cooperation with embassies.

Tallinn, Estonia

- establishing international marketing office;- leading the team of 5 full-time staff and many volunteers and interns (working with different cultures);- creating and implementing internationalization strategy for successful student recruitment and international cooperation;- taking international marketing and admission to a new level - brand new marketing materials, focus on social media and customer service;- successful social media using in all target markets (China, India… Show more - establishing international marketing office;- leading the team of 5 full-time staff and many volunteers and interns (working with different cultures);- creating and implementing internationalization strategy for successful student recruitment and international cooperation;- taking international marketing and admission to a new level - brand new marketing materials, focus on social media and customer service;- successful social media using in all target markets (China, India, Georgia, Finland etc);- organizing international conferences and events;- writing projects and finding cooperation partners;- cooperation with ministries, embassies and other partners.Main outcomes:1) most successful student recruiter in Estonia for 5 years in a row (annual increase in admisson ca 40%);2) organising seminars and conferences in China, India, Georgia, Turkey and Finland;3) establishment of successful summer school (European Innovation Academy). Show less

Started working in Tallinn University of Technology as international coordinator for international students. Main tasks were:- creating marketing materials;- promoting degree programmes abroad;- answering inquires from prospective students (e-mail, phone, in the office);- admission of international degree students;- student support services (accommodation, residence permits; other documents needed to start living and studying in Estonia);- cooperation with faculties to… Show more Started working in Tallinn University of Technology as international coordinator for international students. Main tasks were:- creating marketing materials;- promoting degree programmes abroad;- answering inquires from prospective students (e-mail, phone, in the office);- admission of international degree students;- student support services (accommodation, residence permits; other documents needed to start living and studying in Estonia);- cooperation with faculties to start new international degree programmes. Show less

Main tasks as macro analyst were:- analyzing macro economical indicators for business decisions; - compiling risk analysis for companies and assessment of their suitability for loans;- compiling risk analysis of KredEx´s loan portfolio;- presenting analysis to the management and to the board;- product development and giving financial assessment to new products.

Work as an analyst in International Relations Office included following tasks:- international markets analyses, focus mainly on Russian market,- preparing summaries for delegations going and coming to/from IMF, World Bank etc; - weekly updates about most influential changes in the world´s macro economical factors;- publications in financial magazines.

Master Of Business Administration (Mba), Service Design And Management, Cum Laude

Master Thesis "Redesigning the Service Concept of Tallinn Summer School"​.

Exchange Studies, Cross Cultural Communication, Chinese Society, Language Studies

Master Of Arts (Ma), International Economics

Master Thesis: „Corporate Social Responsibility: Charity or Investment?“. Thesis supervisor prof. Vesa Kanniainen.

Bachelor'S Degree, Economics

Activities and Societies: Member of AIESEC Bachelor Thesis: „Competitiveness of Estonian transit sector compared to Latvia and Lithuania“..