Katlin Souza, Mba Email & Phone Number

Concord, Ontario, CA

• Managing the marketing department, developing strategic marketing planning, campaigns, budget control, competition analysis, and market trends for the three Kee Safety business divisions (Kee Safety, Kee Safety.
• Implementing and managing Kee Safety websites (English and French) and Portaramp. Including content strategy such as blog articles and performing SEO using SEMrush, Google Analytics, and other websites to evaluate the.
• Implementing, developing, and managing social media profiles, content and ads on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Developing marketing and advertising campaigns to promote Kee Safety and Portaramp products and services to generate leads, including evaluating and buying media advertisements.
• Monitoring and managing all leads through the CRM and following up with the sales representatives.
• Developing and proposing marketing strategies to approach targeted industries such as construction, transportation, mining, and healthcare. Overseeing a paid search agency performing Google campaigns review.

• Implemented and managed the company’s social media (Facebook, Instagram, LinkedIn, Twitter, and YouTube).
• Developed the strategic plan and all the content for social media.
• Generated reports to monitor and analyze the evolution of social media.
• Implemented the internal communication process and layout.
• Partnership with Human Resources to develop the internal marketing and communication plan.
• Strategic marketing plan including internal & external marketing actions, and a new website development.

Salvador, Bahia, BR

• Implemented the marketing department, CRM system, and social media of the company.
• Initiated a project for the digital transformation of the company.
• Developed and executed strategic marketing plans, including market analysis and competition.
• Conducted a market research aimed at opening new branches of the company in other Brazilian states.
• Managed the company's quarterly information newspaper and delivery to clients and partners.
• Developed internal marketing and communication, gathering, researching, developing campaigns and preparing communications materials. In addition, preparation of reports and brochures.

• Performed customer service training.
• Evaluated and diagnosed with the company focused on the areas of marketing, customer experience, and sales.
• Developed and executed a strategic plan of marketing and sales, including market analysis and competition evaluating new trends.
• Managed and / or orientated the client regarding social media.
• Developed direct marketing, new projects and sales channels, training, sales support and customer service, customer experience, internal marketing, and communications, rewards program, partnerships, and sponsorships.

• Managed marketing and sales teams, involving the development of strategic marketing planning, campaigns, promotions strategies, budget control, execution management, competition analysis, and market trends.
• Supported and trained the sales team to improve sales results.
• Managed four agencies that served the company in the areas of communication, media, rewards program, e-commerce, social media, direct marketing, partnerships, and supports.
• Developed briefings and analysis of all media and publicity, promotions, new products, layouts, sales channels, partnerships, and execution of new projects.
• Managed the company's rewards program.
• Developed internal marketing and communication such as communication materials, brochures, email marketing, etc.

Curitiba, Paraná, BR

• Managed marketing in the states of Paraná and Santa Catarina, with the approval of media and publicity, promotional material development, support for direct marketing, merchandising, market analysis, and competition.
• Coordinated the FG's Cooperative Media Plan with suppliers and partners.
• Organized and coordinated events such as workshops, dinners, lectures, sales meetings, fairs, meetings, among others.
• Managed the budget, sales follow-up, and supported the sales team.

• Launched and advertised of the company in social media: Facebook, Twitter, YouTube and LinkedIn.
• Developed of the company website content.
• Consulted students about exchange.

Cali, Valle, CO

• Managed marketing in Southern Brazil (Paraná, Santa Catarina, and Rio Grande do Sul), and participated in all strategic marketing planning.
• Executed and approved all media, publicity plans, and direct marketing actions.
• Organized and coordinated internal and external events directed to clients such as seminars, workshops, corporative dinners, meetings, trade shows, among others.
• Requested and approved press release.
• Developed partnerships and sponsorships, as well as relationships with other departments and suppliers regarding marketing activities.
• Controlled the marketing and stock budget, distribution of promotional material, and gifts.

Curitiba, PR, BR

Implement the structure in marketing departamentCoordinating eventsDevelopment and coordination of marketing and newsletter for employeeResponsible for improving the company website Market analysis

Postgraduate, Marketing – Digital Engagement Strategy

Postgraduate, Marketing Management

Mba – Marketing 2.0 (Digital), Digital Marketing

Bachelor Of Marketing, Marketing