Kat L. Selvarajan Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Developed compelling, insight-driven concepts, content, and designs across various mediums, promoting sales growth for Jägermeister Liqueur and Teremana Tequila.
• Provided art direction and executed the creation of up to 600 assets annually, managing both the internal design team and 10+ external vendors, resulting in high-quality deliverables that exceeded expectations.
• Ensured the consistent application of brand guidelines, quality standards, and legal policies across all creative outputs, resulting in zero compliance issues and maintaining brand integrity.
• Managed multiple projects simultaneously, ensuring timely delivery of 100% of projects and the achievement of all project goals.

New York City Metropolitan Area

• Designed marketing, advertising, point-of-sale collateral (print and digital), as well as video and photo content, to support the creative strategy for Jägermeister Liqueur and Teremana Tequila resulting in the.
• Contributed to every phase of the creative process, from conceptualization to execution.
• Collaborated effectively with marketing, sales, commercial, and corporate teams to enhance overall strategy, supporting 110 sales and 60 corporate employees across 50 states, resulting in a more streamlined and.
• Managed over 500 assets, maintaining updated files for easy access by internal and external teams.

New York City Metropolitan Area

• Contributed to the development of engaging design solutions for premium liquor brands, including Casamigos Tequila, Monkey 47 Gin, Gekkeikan Sake, American Harvest, and Bärenjäger Honey Liqueur.
• Collaborated closely with the in-house design team, printers, and vendors to produce marketing programs and point-of-sale materials that adhere to brand guidelines.
• Conceptualized and executed new product ideas and re-packaging initiatives for existing products, enhancing brand visibility.
• Prepared print-ready files and maintained an organized asset library for easy access and updates.
• Managed project timelines and the approval process to ensure timely delivery of all materials.

Fairfield, CT

• Worked alongside internal design team creating a variety of print collateral.
• Learned about the in-house creative process from ideation through final deliverables.
• Assisted in the development of print collateral, including brochures, posters and flyers.
• Supported the preparation of files for print production.

Bachelor Of Fine Arts - Bfa, Graphic Design 3.89 Gpa

Associate Of Arts - Aa, Graphic Design 3.89 Gpa

Activities and Societies: Phi Theta Kappa

Adobe After Effects Course

Adobe Premiere Pro Course