Katlyn Davis Email & Phone Number

Evans City, PA, US

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania

• Provide strategic, tactical, and marketing program execution support for various lines of business within Corporate and Institutional Banking, which includes: advertising, sales collateral development, webinar.
• Coordinate program activities with legal, compliance and invoicing to ensure budget management and project management workflow stays on task and on budget
• Independently manage PNC Ideas (pnc.com/ideas) promoting thought leadership content via web and monthly email to distribution list of over 100,000 clients and prospects
• Coordinate quarterly webcasts consisting of topical industry and product news with business experts each quarter as part of the PNC Advisory Series
• Create custom event websites, invitation creation, invitee tracking and marketing material development via CVENT

Pittsburgh, PA

• Provide tactical support for PNC’s Treasury Management Group through web, email and thought leadership content
• Assist with events across Corporate & Institutional Banking, from venue planning to invitation deployment and on-site coordination
• Lead collateral refresh project consisting of a rebrand of more than 100 articles and whitepapers

Indiana, PA

• Successfully assist in the re-branding of IRMC Physician Group through the creation and monitoring of www.IRMCdocs.org and social media
• Analyze, track, and report keyword search, Google Analytics, SEO, and SEM
• Utilize Adobe products to create advertisements, specialty brochures, and other marketing content as needed
• Create master plan for recruitment and engage candidates through online marketing strategies
• Develop content marketing initiatives to successfully drive traffic to the IPG brand

Indiana, PA

• Generate brand recognition through the execution of online marketing strategies
• Drive website traffic by implementing social media, SEO, and SEM
• Track and report key operational metrics including ROI, conversion, and performance

• Tutor in one-on-one writing consultations with undergraduate and graduate students
• Lead and develop workshops/ presentations for english classes and university students on a variety of academic topics
• Train and provide guidance for assigned group of co-workers

Green Tree, PA

• Promoted CBS stations (KDKA, Y108, 100.7 Star, and 93.7 The Fan) at various events in the Pittsburgh area
• Interacted with listeners and clients to produce the most positive image of the stations as possible
• Researched for and assisted with future station promotions and contests